PUBLISHER: Acute Market Reports | PRODUCT CODE: 1130013
PUBLISHER: Acute Market Reports | PRODUCT CODE: 1130013
Social TV Market - Growth, Future Prospects and Competitive Analysis, 2022 - 2030
The Growing Adoption of the Social Media Platform is Driving the Growth of Social TV Market
Globally, the social TV market is expected to grow with a CAGR of 11.5% during the forecast period from 2022 to 2030. The market is driven by the growing adoption of the social media platform across the globe. Over the last decade, social media platform has emerged as the most disruptive trend worldwide. It has significantly changed the way people used to communicate access information and entertain themselves. The total number of social media users are estimated to around 3.5 billion in 2021 i.e. approx 33% of the world population, and the number is further estimated to increase in the future.
As the adoption of social media platforms is increasing, the organizations are also leveraging on the capabilities of social media to gain insights about customer behavior to provide better customer experience. Television and entertainment industry is also collaborating with social media companies to offer better customer engagement services and enhance customer experience. The integration of social media platforms into television enables the convergence of social layers into entertainment and allows user to communicate with other users while watching TV.
500-900MW is Estimated to Grow Significantly During the Forecast Period
The social TV market is categorized based on the technologies and platform into social EPG/content discovery, AD production, AD serving platforms, social curation & syndication, general social analytics, content detection matching, meta data supplies, social TV analytics, and sharing technologies. Social TV analytics was estimated to account for more than 25% share in the social TV market in 2020. The growth of the market is attributed to the rising need among the organization to analyze customer behavior.
North America is Leading the Social TV Market
North America led the global Social TV market in 2021 with the market share of more than 43%. The growth of the market is driven by the growing adoption of the social media platforms along with the internet penetration across the region. The increasing collaboration activities among the social media companies and entertainment channels to provide personalized viewing experience to the customer are backing the market growth.
The major vendors in the social TV market are: Apple TV, Airtime, Bluefin Labs, ConnecTV, BOXEE, DIJIT, GetGlue, Facebook, Trendrr TV, Google Inc., Ooyala, Grace Note, Roku, Snappy TV, Rovi, Social Guide, and TellyBug.
Historical & Forecast Period:
This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Social TV market are as follows:
- Research and development budgets of manufacturers and government spending
- Revenues of key companies in the market segment
- Number of end users and consumption volume, price and value.
- Geographical revenues generate by countries considered in the report
- Micro and macro environment factors that are currently influencing the Social TV market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
ATTRIBUTE DETAILS
- Research Period: 2020-2030
- Base Year: 2021
- Forecast Period: 2022-2030
- Historical Year: 2020
- Unit: USD Million
Segmentation
Technology & Platform
- Social EPG/Content Discovery
- AD Production
- AD Serving Platforms
- Social Curation & Syndication
- General Social Analytics
- Content Detection Matching
- Meta Data Supplies
- Social TV Analytics
- Sharing Technologies
- Others
Application
- Social Gaming/Interaction
- Social Rewards
- Social Discussions
- Social Check-In
- Specific Social Networking
- Remote Control Application
Region Segment (2020-2030; US$ Million)
- North America
- U.S.
- Canada
- Rest of North America
- UK and European Union
- UK
- Germany
- Spain
- Italy
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- GCC
- Africa
- Rest of Middle East and Africa
Global Impact of COVID-19 Segment (2020-2021; US$ Million )
- Pre COVID-19 situation
- Post COVID-19 situation
Key questions answered in this report:
- What are the key micro and macro environmental factors that are impacting the growth of Social TV market?
- What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
- Estimated forecast and market projections up to 2030.
- Which segment accounts for the fastest CAGR during the forecast period?
- Which market segment holds a larger market share and why?
- Are low and middle-income economies investing in the Social TV market?
- Which is the largest regional market for Social TV market?
- What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
- Which are the key trends driving Social TV market growth?
- Who are the key competitors and what are their key strategies to enhance their market presence in the Social TV market worldwide?
Table of Contents
1. Preface
- 1.1. Report Description
- 1.1.1. Purpose of the Report
- 1.1.2. Target Audience
- 1.1.3. Key Offerings
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.3.1. Phase I - Secondary Research
- 1.3.2. Phase II - Primary Research
- 1.3.3. Phase III - Expert Panel Review
- 1.3.4. Assumptions
- 1.3.5. Approach Adopted
2. Executive Summary
- 2.1. Market Snapshot: Global Social TV Market
- 2.2. Global Social TV Market, By Technology & Platform, 2021 (US$ Million)
- 2.3. Global Social TV Market, By Application, 2021 (US$ Million)
- 2.4. Global Social TV Market, By Geography, 2021 (US$ Million)
- 2.5. Impact of Covid 19
- 2.6. Attractive Investment Proposition by Geography, 2021
- 2.7. Competitive Analysis
- 2.7.1. Market Positioning of Key Social TV Market Vendors
- 2.7.2. Strategies Adopted by Social TV Market Vendors
- 2.7.3. Key Industry Strategies
3. Social TV Market: Business Outlook & Market Dynamics
- 3.1. Introduction
- 3.2. Global Social TV Market Value, 2020 - 2030, (US$ Million)
- 3.3. Market Dynamics
- 3.3.1. Market Drivers
- 3.3.2. Market Restraints
- 3.3.3. Key Challenges
- 3.3.4. Key Opportunities
- 3.4. Impact Analysis of Drivers and Restraints
- 3.5. See-Saw Analysis
- 3.6. Porter's Five Force Model
- 3.6.1. Supplier Power
- 3.6.2. Buyer Power
- 3.6.3. Threat Of Substitutes
- 3.6.4. Threat Of New Entrants
- 3.6.5. Competitive Rivalry
- 3.7. PESTEL Analysis
- 3.7.1. Political Landscape
- 3.7.2. Economic Landscape
- 3.7.3. Technology Landscape
- 3.7.4. Legal Landscape
- 3.7.5. Social Landscape
4. Social TV Market: By Technology & Platform, 2020-2030, USD (Million)
- 4.1. Market Overview
- 4.2. Growth & Revenue Analysis: 2021 Versus 2030
- 4.3. Market Segmentation
- 4.3.1. Social EPG/Content Discovery
- 4.3.2. AD Production
- 4.3.3. AD Serving Platforms
- 4.3.4. Social Curation & Syndication
- 4.3.5. General Social Analytics
- 4.3.6. Content Detection Matching
- 4.3.7. Meta Data Supplies
- 4.3.8. Social TV Analytics
- 4.3.9. Sharing Technologies
- 4.3.10. Others
5. Social TV Market: By Application, 2020-2030, USD (Million)
- 5.1. Market Overview
- 5.2. Growth & Revenue Analysis: 2021 Versus 2030
- 5.3. Market Segmentation
- 5.3.1. Social Gaming/Interaction
- 5.3.2. Social Rewards
- 5.3.3. Social Discussions
- 5.3.4. Social Check-In
- 5.3.5. Specific Social Networking
- 5.3.6. Remote Control Application
6. North America Social TV Market, 2020-2030, USD (Million)
- 6.1. Market Overview
- 6.2. Social TV Market: By Technology & Platform, 2020-2030, USD (Million)
- 6.3. Social TV Market: By Application, 2020-2030, USD (Million)
- 6.4.Social TV Market: By Region, 2020-2030, USD (Million)
- 6.4.1.North America
- 6.4.1.1. U.S.
- 6.4.1.2. Canada
- 6.4.1.3. Rest of North America
- 6.4.1.North America
7. UK and European Union Social TV Market, 2020-2030, USD (Million)
- 7.1. Market Overview
- 7.2. Social TV Market: By Technology & Platform, 2020-2030, USD (Million)
- 7.3. Social TV Market: By Application, 2020-2030, USD (Million)
- 7.4.Social TV Market: By Region, 2020-2030, USD (Million)
- 7.4.1.UK and European Union
- 7.4.1.1. UK
- 7.4.1.2. Germany
- 7.4.1.3. Spain
- 7.4.1.4. Italy
- 7.4.1.5. France
- 7.4.1.6. Rest of Europe
- 7.4.1.UK and European Union
8. Asia Pacific Social TV Market, 2020-2030, USD (Million)
- 8.1. Market Overview
- 8.2. Social TV Market: By Technology & Platform, 2020-2030, USD (Million)
- 8.3. Social TV Market: By Application, 2020-2030, USD (Million)
- 8.4.Social TV Market: By Region, 2020-2030, USD (Million)
- 8.4.1.Asia Pacific
- 8.4.1.1. China
- 8.4.1.2. Japan
- 8.4.1.3. India
- 8.4.1.4. Australia
- 8.4.1.5. South Korea
- 8.4.1.6. Rest of Asia Pacific
- 8.4.1.Asia Pacific
9. Latin America Social TV Market, 2020-2030, USD (Million)
- 9.1. Market Overview
- 9.2. Social TV Market: By Technology & Platform, 2020-2030, USD (Million)
- 9.3. Social TV Market: By Application, 2020-2030, USD (Million)
- 9.4.Social TV Market: By Region, 2020-2030, USD (Million)
- 9.4.1.Latin America
- 9.4.1.1. Brazil
- 9.4.1.2. Mexico
- 9.4.1.3. Rest of Latin America
- 9.4.1.Latin America
10. Middle East and Africa Social TV Market, 2020-2030, USD (Million)
- 10.1. Market Overview
- 10.2. Social TV Market: By Technology & Platform, 2020-2030, USD (Million)
- 10.3. Social TV Market: By Application, 2020-2030, USD (Million)
- 10.4.Social TV Market: By Region, 2020-2030, USD (Million)
- 10.4.1.Middle East and Africa
- 10.4.1.1. GCC
- 10.4.1.2. Africa
- 10.4.1.3. Rest of Middle East and Africa
- 10.4.1.Middle East and Africa
11. Company Profile
- 11.1. Airtime
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Portfolio
- 11.1.4. Strategic Initiatives
- 11.2. Apple TV
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Portfolio
- 11.2.4. Strategic Initiatives
- 11.3. Bluefin Labs
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Portfolio
- 11.3.4. Strategic Initiatives
- 11.4. BOXEE
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Portfolio
- 11.4.4. Strategic Initiatives
- 11.5. ConnecTV
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Portfolio
- 11.5.4. Strategic Initiatives
- 11.6. DIJIT
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Portfolio
- 11.6.4. Strategic Initiatives
- 11.7. Facebook
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Portfolio
- 11.7.4. Strategic Initiatives
- 11.8. GetGlue
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Portfolio
- 11.8.4. Strategic Initiatives
- 11.9. Google Inc.
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Portfolio
- 11.9.4. Strategic Initiatives
- 11.10. Grace Note
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Portfolio
- 11.10.4. Strategic Initiatives
- 11.11. Ooyala
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Portfolio
- 11.11.4. Strategic Initiatives
- 11.12. Roku
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Portfolio
- 11.12.4. Strategic Initiatives
- 11.13. Rovi
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Product Portfolio
- 11.13.4. Strategic Initiatives
- 11.14. Snappy TV
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Product Portfolio
- 11.14.4. Strategic Initiatives
- 11.15. Social Guide
- 11.15.1. Company Overview
- 11.15.2. Financial Performance
- 11.15.3. Product Portfolio
- 11.15.4. Strategic Initiatives
- 11.16. Trendrr TV
- 11.16.1. Company Overview
- 11.16.2. Financial Performance
- 11.16.3. Product Portfolio
- 11.16.4. Strategic Initiatives
- 11.17. TellyBug
- 11.17.1. Company Overview
- 11.17.2. Financial Performance
- 11.17.3. Product Portfolio
- 11.17.4. Strategic Initiatives
List of Tables
- TABLE 1 Global Social TV Market By Technology & Platform, 2020-2030, USD (Million)
- TABLE 2 Global Social TV Market By Application, 2020-2030, USD (Million)
- TABLE 3 North America Social TV Market By Technology & Platform, 2020-2030, USD (Million)
- TABLE 4 North America Social TV Market By Application, 2020-2030, USD (Million)
- TABLE 5 UK and European Union Social TV Market By Technology & Platform, 2020-2030, USD (Million)
- TABLE 6 UK and European Union Social TV Market By Application, 2020-2030, USD (Million)
- TABLE 7 Asia Pacific Social TV Market By Technology & Platform, 2020-2030, USD (Million)
- TABLE 8 Asia Pacific Social TV Market By Application, 2020-2030, USD (Million)
- TABLE 9 Latin America Social TV Market By Technology & Platform, 2020-2030, USD (Million)
- TABLE 10 Latin America Social TV Market By Application, 2020-2030, USD (Million)
- TABLE 11 Middle East and Africa Social TV Market By Technology & Platform, 2020-2030, USD (Million)
- TABLE 12 Middle East and Africa Social TV Market By Application, 2020-2030, USD (Million)
List of Figures
- FIG. 1 Global Social TV Market: Market Coverage
- FIG. 2 Research Methodology and Data Sources
- FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
- FIG. 4 Global Social TV Market: Quality Assurance
- FIG. 5 Global Social TV Market, By Technology & Platform, 2021
- FIG. 6 Global Social TV Market, By Application, 2021
- FIG. 7 Global Social TV Market, By Geography, 2021
- FIG. 8 Global Social TV Market, By Technology & Platform, 2021 Vs 2030, %
- FIG. 9 Global Social TV Market, By Application, 2021 Vs 2030, %
- FIG. 10 U.S. Social TV Market (US$ Million), 2020 - 2030
- FIG. 11 Canada Social TV Market (US$ Million), 2020 - 2030
- FIG. 12 Rest of North America Social TV Market (US$ Million), 2020 - 2030
- FIG. 13 UK Social TV Market (US$ Million), 2020 - 2030
- FIG. 14 Germany Social TV Market (US$ Million), 2020 - 2030
- FIG. 15 Spain Social TV Market (US$ Million), 2020 - 2030
- FIG. 16 Italy Social TV Market (US$ Million), 2020 - 2030
- FIG. 17 France Social TV Market (US$ Million), 2020 - 2030
- FIG. 18 Rest of Europe Social TV Market (US$ Million), 2020 - 2030
- FIG. 19 China Social TV Market (US$ Million), 2020 - 2030
- FIG. 20 Japan Social TV Market (US$ Million), 2020 - 2030
- FIG. 21 India Social TV Market (US$ Million), 2020 - 2030
- FIG. 22 Australia Social TV Market (US$ Million), 2020 - 2030
- FIG. 23 South Korea Social TV Market (US$ Million), 2020 - 2030
- FIG. 24 Rest of Asia Social TV Market (US$ Million), 2020 - 2030
- FIG. 25 Brazil Social TV Market (US$ Million), 2020 - 2030
- FIG. 26 Mexico Social TV Market (US$ Million), 2020 - 2030
- FIG. 27 Rest of Latin America Social TV Market (US$ Million), 2020 - 2030
- FIG. 28 GCC Social TV Market (US$ Million), 2020 - 2030
- FIG. 29 Africa Social TV Market (US$ Million), 2020 - 2030
- FIG. 30 Rest of Middle East and Africa Social TV Market (US$ Million), 2020 - 2030
