PUBLISHER: Allied Market Research | PRODUCT CODE: 1140048
PUBLISHER: Allied Market Research | PRODUCT CODE: 1140048
Augmented reality is a technology, which uses the existing user's environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in a real-time environment. Furthermore, virtual reality is a computer-generated 3D environment that immerses end users in an artificial world without seeing the real world. In addition, augmented reality applications enable developers to integrate contextual or digital content with the real world in real-time. These major factors boost the adoption of augmented and virtual reality technology.
Surge in investments in the AR market and the rise in penetration of smartphones boost the growth of the global augmented reality in the retail market. In addition, the cost-efficient benefits of augmented and virtual reality-based solutions positively impact the growth of the market. However, security and privacy concerns associated with AR and high set-up and installation costs of AR solutions hamper the market growth. On the contrary, the need for increasing user engagement in the retail sector is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The augmented reality in the retail market is segmented on the basis of component, device type, application, retail type, and region. By component, the market is classified into hardware, software, and services. By device type, the market is divided into head mounted display, smart AR mirror, and handheld device. By application, it is categorized into advertising and marketing, try on solutions, planning and designing, and information systems. By retail type, the market is divided into jewelry, beauty and cosmetics, apparel fitting, furniture and lighting, grocery shopping, footwear, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the augmented reality in retail market analysis are Amazon.com, Inc., Apple Inc., Augment, Blippar Group Limited, Google Corporation, Holition Ltd., Inter IKEA Systems B.V., Imaginate Technologies, INDE, Kudan, Marxent Labs, Microsoft Corporation, PTC, Sephora USA, Inc., ViewAR GmbH, Wikitude, and Zugara, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
Key Market Segments
By Component
By Device Type
By Application
By Retail Type
By Region