PUBLISHER: Allied Market Research | PRODUCT CODE: 1140264
PUBLISHER: Allied Market Research | PRODUCT CODE: 1140264
The global mixer grinder market was valued at $12,704.9 million in 2021, and is projected to reach $18,182.5 million by 2031, registering a CAGR of 3.7% from 2022 to 2031. The traditional mixer segment was the highest revenue contributor to the market, and is estimated to reach $15,075.5 million by 2031, with a CAGR of 3.4%.
Mixer grinder are electrical kitchen appliances that are used for mixing food, dough, and batters. They can also be used for shredding, mashing, and tossing. Mixer grinder consist of a stand and a head, where the head contains the mixing mechanism to which various types of mixing apparatuses can be attached.
There is rapid increase in the number of residential consumers that are developing interest in baking and cooking different types of foods and deserts at home. This is helping in increasing the sale of stand mixers and traditional mixer. During the COVID-19 pandemic, lockdowns forced everyone to stay at home, wherein consumes started pursuing their various hobbies, some of the most popular ones being cooking and baking. New recipes and guides were being circulated online as trends and many consumers were eagerly pursuing those trends. Many foods that people were cooking required extensive mixing and dough making, which is a difficult process if done by hand. Due to such difficulties, consumers started purchasing mixer grinder to make such processes easier and more efficient, which led to an increase in sale of stand mixers.
There is a lot of migration to urban areas, and the rural areas are also slowly developing. The standard of living of the people in these regions is increasing rapidly. They are getting increased exposure to different parts of the world and are learning about technologies and trends in developed countries. There is also a lot of foreign investment in developing countries, especially in countries such as India, China, and Vietnam. Global players are also in these markets to capture new opportunities arising from the region. Local manufacturers are also getting influenced by such products and entering into the market. Such developing economies will continue to provide lucrative opportunities for the engaged stakeholders in the stand mixer market in the coming years as well.
Key players operating in the global mixer grinder market are adopting product launch and acquisition as their key developmental strategies to cater to the increase in requirements of customer. Acquisition would help the companies to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The global mixer grinder market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, Spain, Russia, Belgium, Slovenia and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, Iran, Saudi Arabia, Syrian Arab Republic, and the rest of LAMEA).
The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De'Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.
Key Benefits For Stakeholders
Key Market Segments
By Product type
By End user
By Distribution Channel
By Region