PUBLISHER: Allied Market Research | PRODUCT CODE: 1140289
PUBLISHER: Allied Market Research | PRODUCT CODE: 1140289
The global tequila market was valued at $12.89 billion in 2021, and is projected to reach $24.19 billion by 2031, growing at a CAGR of 6.6% from 2022 to 2031.Tequila is a distilled liquor and is made from blue agave plants that only grow in specific regions of Mexico such as Jalisco and Tamaulipas. Tequila is made by distilling the fermented juices of the Weber blue agave plant. It was discovered by a lesser-known civilization from the South American continent. It has a unique earthy flavor with an alcoholic kick. Dependent on where the agave was grown and the style, tequila is a common liquor in Mexico as it originated in Mexico. Four types of tequilas are available in the market such as blanco, reposado, anejo, and joven.
The global tequila market has been witnessing notable growth, owing to increase in cocktail culture and surge in demand for tequila in developed countries as consumers are adopting western culture. The inclination of consumers toward cocktail culture and parties drives the growth of the global tequila market. In addition, development of the global alcohol industry and increase in instances of general lifestyle and consumer shifting their preference to drinking more to sophisticated drinking such as tequila are the factors contributing toward the market growth.
The Asia-Pacific tequila market is projected to witness the fastest growth during the forecast period, owing to availability of alcohol products through e-commerce sites in the region. Furthermore, launch of new and exciting flavors is anticipated to fuel the demand for tequila across the globe. However, several aspects such as concerns related to health, increase in use of alternatives, such as nonalcoholic beverages, and stringent government policies related to tequila are projected to hamper the growth of the global tequila market during the forecast period Conversely, increase in investment in R&D activities and rise in number of manufacturers are expected to pose lucrative opportunities in the upcoming years.
The global tequila market is segmented into product type, price range, distribution channel, and region. On the basis of product type, the market is fragmented into tequila blanco, tequila reposado, tequila anejo, and tequila joven. By price range, it is classified into premium and economy. Depending on distribution channel, it is categorized into B2B and B2C. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the market focus on key market strategies, such as agreements, product launches, acquisitions, and partnerships. They have been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the tequila industry include Diageo Plc, Eastside Distilling, Bacardi Limited, Brown-Forman Corporation, Constellation Brands Inc., Becle, S.A.B DE C.V., Pernod Ricard, Proximo Spirits, Ambhar Global Spirits LLC, California Tequila Inc.
Key Benefits For Stakeholders
Key Market Segments
By Type
By Price Range
By Distribution Channel
By Region