PUBLISHER: Allied Market Research | PRODUCT CODE: 1179648
PUBLISHER: Allied Market Research | PRODUCT CODE: 1179648
The global waterless cosmetics market size was valued at $8,756.4 billion in 2021, and is projected to reach $22,008.5 billion by 2027, registering a CAGR of 9.9% from 2022 to 2031. There is an increase in the number of social media users owing to rise in internet penetration. Considering this, majority of the key players in the waterless cosmetics market strategize on promoting their products and services on these social media platforms.
Social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness about their product offerings among target customers. Thus, through the social media marketing strategy, the global waterless cosmetics market sights critical opportunity in gaining traction and increasing its customer reach among its target segments. Rise in working women participation creates an opportunity for countries to increase the size of their workforce and achieve additional economic growth. In addition, a greater number of working women leads to growth of waterless cosmetics in the market.
Various manufacturers such as Patanjali Ayurved Limited, Dabur, and The Himalaya Drug Company use natural ingredients in cosmetics products. This trend caters to increase in consumer demand for natural or organic waterless cosmetic products. Moreover, increase in environment awareness among consumers is anticipated to contribute toward growth of the waterless cosmetics market. However, the recent outbreak of coronavirus has significantly impacted the cosmetics industry along with all stages of supply chain and value chain. It has further affected consumer behavior with regards to purchasing waterless cosmetics globally.
The waterless cosmetics industry is segmented on the basis of product, gender, nature, distribution channel, and region. On the basis of product, the market is divided into skin care products, hair care, makeup, and others. By gender, it is divided into men, and women. On the basis of nature, the market is divided into synthetic, and organic. On the basis of distribution channel, it is categorized into supermarkets and hypermarkets, specialty stores, e-commerce, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report Avon Products Inc., Kao Corporation, L'Oreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc.
Key Benefits For Stakeholders
By Product
By Gender
By Nature
By Distribution Channel
By Region