PUBLISHER: Allied Market Research | PRODUCT CODE: 1179662
PUBLISHER: Allied Market Research | PRODUCT CODE: 1179662
The global growlers market was valued at $456.8 million in 2021, and is projected to reach $791.1 million by 2031, registering a CAGR of 5.4% from 2022 to 2031.
Growlers are glass, plastic, and ceramic bottles that are useful in the packaging industry and offer a practical way to transport large quantities of draught beer and other liquids. While retaining product quality, it makes transportation, brewing, and serving processes easier. It is frequently used for storage and serving in wine and beer establishments. The demand for collectible growlers is booming thanks to the rapid growth of craft breweries and the rising popularity of home brewing.
Growlers are frequently made of glass and have a porcelain gasket lid that can be hinged or a screw-on cap that can keep beer cold for up to a week. Growlers can be stored the same way as any other cleaned bottle because they hold their carbonation for an extended period of time when properly sealed. Some growler lids come with valves that let you replace the carbon dioxide you lost when racking. Amber, which is a brownish colour, and clear, often known as "flint," are the two most popular growler colours. Usually, clear growlers cost 25% to 35% more per unit than amber ones. The most common growler handle is made of glass, however metal handles with more elaborate patterns are also offered.
Increasing alcohol consumption of alcohol worldwide and the rapid expansion of craft brewers, wineries, and cider manufacturing are some of the major drivers anticipated to propel market revenue growth. The market's demand for growlers is anticipated to be influenced by a variety of factors, including shifting customer preferences and a proclivity toward beverages that are packaged for visual appeal and a sense of luxury. Other factors anticipated to contribute to market revenue development include the evolution of social drinking patterns and the expansion of home brewers. Other factors influencing the growth of the worldwide growlers market's sales include easy and inexpensive transportation.
Premiumization is the consumers shift towards higher quality of wine. Many brands are grabbing the consumer attention by alluring to their niche desire through unique offerings and usual combinations in affordable price. Moreover, the consumers are purchasing premium wines which are high priced owing to the factor of great quality. As health-conscious drinkers are adopting the policy of moderation which is leading them to decrease their wine consumption in terms of volume or reducing the occasion of drinking. These consumers are preferring higher quality drink or one they perceive as healthier when they do choose to drink. These factors are propelling the demand for premium alcohol in the market and along with the growth of premium alcohol the consumers are also shifting towards. Therefore, growing awareness regarding premium alcohol and consumption pattern of beverages among the consumers the demand for growlers is rising at a huge pace.
According to WHO Global status report on alcohol and health 2018, out of all alcohol-related deaths, about one-third were the result of injuries, such as self-harm, car accidents, and violence; about one-fifth were attributed to digestive disorders; another one-fifth were due to cardiovascular diseases; and the rest was caused by mental disorders, cancer, infectious diseases, and other health conditions. The report also estimates that about 46 million women and 237 million men suffer from alcohol-use disorders globally, with high number in developed regions, especially Europe and North America. Furthermore, growing health consciousness along with myriad of health-related diseases and easy availability of substitute products & non-alcoholic beverages challenge the market expansion of alcoholic beverages. Therefore, with the growing cases of deaths, accidents and diseases the consumption of alcohol is dropping down which is negatively impacting the growth of growlers majorly among the residential segment in the market.
The growlers market is segmented into material, application, capacity, end user, sales channel and region. On the basis of material, the market is categorized into stainless steel, glass, ceramic and PET plastic growler. On the basis of application, the market is categorized into alcoholic and non-alcoholic. On the basis of capacity, it is fragmented into 128 ounces, 64 ounces, 32 ounces. On the basis of end user the market is bifurcated into commercial and residential. Based on sales channel the market is further divided into online and offline. Region-wise, it is analysed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, Portugal and rest of Europe), Asia-Pacific (China, India, Japan, Australia and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, and rest of LAMEA).
The report focuses on the growth prospects, restraints, and opportunities of the global growlers market. The study provides Porter's five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new sentrants, and bargaining power of buyers of the growlers market. Some of the major players profiled in the market analysis include Ardagh Group S.A., Alpha Packaging, William Croxsons & Sons Limited, GrowlerWerks, Inc., Global Glass Solutions, Orange Vessel Co, Berlin Packaging LLC, Boelter Companies, Inc, Drink Tanks Corporation, Zenan Glass, Novio Packaging B.V., MJS Packaging Inc, Saxco International, LLC, Hydro Flask, and Portland Growlers Company.
Key Benefits For Stakeholders
By Material
By Application
By Capacity
By End User
By Sales Channel
By Region