PUBLISHER: Allied Market Research | PRODUCT CODE: 1179751
PUBLISHER: Allied Market Research | PRODUCT CODE: 1179751
Visual analytics is used to visually represent the information and helps individual to interact directly with the information to gain knowledge, draw conclusions and make quick decisions. In addition, visual representation of the information reduces complex cognitive work needed to perform certain tasks. Furthermore, it allows decision makers to combine their human flexibility, creativity, and background knowledge with the storage and processing capacities of today's computers to gain insight into complex problems.
Rise in adoption of advance visualization technology by enterprises and growing demand for analytical tools among enterprises are driving the growth of the visual analytics market. Moreover, rapid growth in volume and variety of business data are boosting the market size. However, high cost of installation and security concern, lack of skilled professionals, and lack of awareness restrict the growth of the market. On the contrary, increased usage of the internet of things (IoT) and the introduction of improved visual analytics are expected to offer remunerative opportunities for expansion of the market during the forecast period.
The visual analytics market is segmented on the basis of by offering, deployment model, application, enterprise size, industry vertical, and region. On the basis of offering, the market is categorized into solutions and service. On the basis of deployment model, the market is classified into on-premise and cloud. On the basis of application, the market is classified into supply chain, sales and marketing, finance, human resources (HR), and others. On the basis of enterprise size, the market is classified into large enterprise and SMEs. By industry vertical, it is classified into BFSI, manufacturing, healthcare, government, energy & utilities, transportation, retail & e-commerce, IT & telecom, education, media & entertainment, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the visual analytics market are Alteryx, Inc., DataDeck, Data Clarity, Geckoboard Software, IBM Corporation, Locii Solutions Ltd., Microsoft Corporation, MicroStrategy Incorporated, Nexidia Inc., Oracle Corporation, Orbital Insight, Qlik, SAP SE, SAS Institute Inc., Tableau Software Inc., TIBCO Software Inc., and Ubiq. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
By Offering
By Enterprise Size
By Deployment Model
By Application
By Industry Vertical
By Region