PUBLISHER: Allied Market Research | PRODUCT CODE: 1193024
PUBLISHER: Allied Market Research | PRODUCT CODE: 1193024
The automatic content recognition is a technology to identify content played on a media device or present within a media file. In addition, this device implementing ACR can allow the device or the manufacturer to collect content consumption information automatically at the screen level itself, without any user-based input or search effort. Moreover, the information may be collected for purposes such as personalized advertising, content recommendations, sale to customer data aggregators, and other applications.
Rise in use of smart devices & content streaming services and growth in integration of ACR in smartphones & wearable devices drive the growth of the market. In addition, surge in number of hosted automatic content recognition solution providers fuels the growth of the market. However, increasing security concerns is expected to impede the market growth. Furthermore, rise in adoption of AI, ML, and NLP technologies is expected to provide lucrative opportunities for the market growth.
The automatic content recognition market is segmented based on the basis of offering, platform type, technology, deployment mode, application, enterprise size, industry vertical, content type, and region. By offering, it is bifurcated into solution and service. By platform type, it is fragmented into, connected TVs, linear TVs, OTT applications, and others. In terms of technology, the market is classified into audio & video fingerprinting, audio & video watermarking, speech recognition, and others. In terms of deployment mode, the market is divided into on-premise and cloud. By application, it is segregated into audience measurement, broadcast monitoring, advertisement targeting & pricing, content management, and others. By enterprise size, it is categorized into large enterprise and SME's. In terms of industrial vertical, it is segmented into consumer electronics, media & entertainment, automotive, retail & e-commerce, IT & telecom, education, and others. By content type, it is classified into video, audio, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the automatic content recognition market analysis are ACRCloud, ArcSoft, Audible Magic, Apple, Digimarc Corporation, Google, Gracenote, IBM Corporation, KT Corporation, Kudelski Group, Microsoft Corporation, Nuance Communication, Inc., VoiceBase, Vobile, VoiceInteraction, Beatgrid Media B.V., Clarifai. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
By Offering
By Platform Type
By Technology
By Deployment Mode
By Application
By Enterprise Size
By Industry Vertical
By Content Type
By Region