PUBLISHER: Allied Market Research | PRODUCT CODE: 1193179
PUBLISHER: Allied Market Research | PRODUCT CODE: 1193179
Eye shadow is a cosmetic typically used on the lids to draw focus to the wearer's eyes and make them stand out or appear more appealing. Eye shadow can also be applied to the brow bones, cheeks, or under the eyes. The eye shadow market is analyzed based on form, price range, sales channel, and region. By form, the market is divided into liquid, powder, and others. By price range, the market is divided into premium and mass. By sales channel, it is classified into online and offline. Further, the offline segment is bifurcated into supermarkets & hypermarkets, mass merchandisers, departmental stores, mono-brand stores, and specialty stores. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).
The eye shadow market has been greatly impacted by the COVID-19 pandemic. People's preferences for natural and environmentally friendly cosmetics have changed as a result of growing health awareness. This has raised consumer demand for high-quality products that are vegan, natural, organic, clean, and waterproof. The global eye shadow market is expanding as more people use eye makeup products to improve their appearance, the cosmetics industry is seeing positive expansion, and there is a rising consumer desire for natural cosmetics.
One of the most important methods used by several companies and industries to spread knowledge about their product offerings among targeted consumers is social media marketing. As a result, the global eye shadow market sees a crucial potential through its social media marketing approach to establish momentum and expand its customer base among its target demographics. Countries have the chance to expand their workforces and experience more economic growth as working women's participation rises. Additionally, since there are more working women, the market for eye shadow expands.
Demand and supply are dynamic in the beauty and cosmetics industry. As their knowledge and awareness about skincare increase, consumers are switching to "premium brands" for better results. As a result, it anticipates "Premium" to rank among the market's most important sectors for eye shadow. The eye shadow market is anticipated to expand rapidly during the forecast period.
The key players operating in the eye shadow market have adopted product launch, business expansion, and merger & acquisition as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the global eye shadow market are Amway Corporation, Arbonne International, Aveda, Avon, Chanel, Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Korres SA, L'Oreal SA, LVMH, Oriflame Cosmetics, Revlon, and Shiseido.
Key Benefits For Stakeholders
By Sales Channel
By Form
By Price Range
By Region