PUBLISHER: Allied Market Research | PRODUCT CODE: 1193266
PUBLISHER: Allied Market Research | PRODUCT CODE: 1193266
Network analytics is the application of big data principles and tools to the data used to manage and secure data networks. It provides information about network performance and the importance of using networks in an organization. Location analytics is the practice that combines geographic data about assets, transportation, infrastructure, and the environment with data about an organization's customers and operations. Both analytics help organizations to build complete information as well as analyze location data to reach new markets, customers, and levels of success with the integration of location analytics tools. It provides potential benefits to an organization such as better customer experiences, and more informed decisions in complex scenarios, and helps in effective monitoring and analysis.
The growth of the global network and location analytics market is mainly driven by the proliferation of smartphones and upsurge in usage of GPS-enabled devices. In addition, factors such as the growing usage of spatial data and analytical tools, increasing adoption of networks, and rising adoption of location-based services during the COVID-19 pandemic fuel the growth of the network and location analytics market. However, consent and privacy concerns may hamper the market growth to some extent. On the other hand, the emergence of advanced technologies in the field of GIS, and the integration of AI with location analytics is expected to provide lucrative opportunities for market growth during the forecast period.
The network and location analytics market is segmented on the basis of component, deployment mode, enterprise size, application, industry vertical, and region. On the basis of component, it is categorized into solution and services. On the basis of deployment model, it is classified on-premise and cloud. On the basis of enterprise size, it is classified into large enterprises and SMEs.
On the basis of application, it is divided into remote monitoring, sales & marketing optimization, asset management, risk management, facility management, and others. On the basis of industry vertical it is categorized into BFSI, retail & consumer goods, healthcare, hospitality, transport & logistic, government, IT & telecom, media and entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The company profiles of network and location analytics market players included in this report are Google LLC., Microsoft Corporation, IBM, Cisco Systems, Inc., Oracle, SAP SE, Hexagon, ALTERYX, INC., ESRI, SAS Institute Inc.
By Component
By Deployment Model
By Enterprise Size
By Application
By Industry Vertical
By Region