PUBLISHER: Allied Market Research | PRODUCT CODE: 1193377
PUBLISHER: Allied Market Research | PRODUCT CODE: 1193377
Content moderation is the practice of monitoring, assessing, and filtering content based on a predetermined set of rules. Online marketplaces and social media platforms rely on user-generated content (UGC) for engagement and activity, and moderation helps maintain and enforce community guidelines. Moderation can be performed either by human moderators or an automated content moderating system. Furthermore, the content moderation services purpose is to ensure the protection of platform users, safeguard the reputation of digital brands, and guarantee compliance with applicable regulations. In addition, content moderators may also reply to user questions and comments on social media posts, on brands' blogs, and in forums. It can also provide protection from inappropriate content and harassment on social media pages. Moreover, content moderation services provide other benefits such as improve online visibility, improve the buying process and behavior and enhance customer relations. In addition, A robust content moderation program can help scale the campaigns without risk of negative effects on brand. Such advantages are projected to provide lucrative opportunities for the market growth in the upcoming years.
On the contrary, content moderation has become necessary for every platform, website, and social messaging application as people's online engagement has grown with time. Content moderation services were developed to fulfil the growing need for content by huge corporations, as they are designed to enable individuals, teams, and workgroups across the enterprise to effectively access content data. Furthermore, many organizations such as government, retail and others sectors are adopting content moderation services due to growing demand for digitization, as it has become a crucial and common element of the private commercial and non-commercial sectors. This factor creates lucrative growth opportunities in the market.
Factors such as growing digitalization transformation across sector due to COVID-19 outbreak, thus driving the growth of the market. In addition, rise in adoption of cloud-based services, and emergence of social networking platforms, strengthens the growth of the market for future. Furthermore, increase in adoption of advanced technologies such as artificial intelligence (AI), machine leaning (ML) and other technology are expected to provide the lucrative growth opportunities for the market in the upcoming years. However, high initial cost and maintenance hamper the growth of the market.
The content moderation services market is segmented on the basis of component, deployment mode, content type, organization size, industry vertical, and region. On the basis of component, it is bifurcated into solutions and services. On the basis of deployment model, it is divided into on-premises and cloud. On the basis of content type, it is categorized into image, text and video. On the basis of organizational size, the market is segmented into SMEs and large enterprises. On the basis of industry vertical, the market is categorized into BFSI, IT and telecom, government, healthcare, education, transportation, media & entertainment, energy and utilities, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific and LAMEA.
The market players operating in the content moderation services market, Accenture PLC, Alibaba Cloud, Alphabet Inc., Amazon Web Services Inc., Appen Limited, Besedo Global Services AB, Cogito Tech LLC, Genpact Limited, Microsoft Corporation and Wipro Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the content moderation services market globally.
By Component
By Deployment Mode
By Content Type
By Organization Size
By Industry Vertical
By Region