PUBLISHER: Allied Market Research | PRODUCT CODE: 1225016
PUBLISHER: Allied Market Research | PRODUCT CODE: 1225016
Bancassurance refers to an agreement between a bank and an insurance company. In bancassurance, the insurance company can use the bank's distribution channels to sell products. Banks, in return, receive a certain fee from the insurance company. Moreover, banks can ultimately collect extra revenue and augment their profits by selling insurance policies. On the other hand, insurance companies can effectively expand their customer base without investing in deploying additional sales force or paying commission to brokers and agents.
There is an increase in the demand for bancassurance service due to rise in number of customers in banks. In developing countries such as India, Indonesia and others, there has been a significant growth in the number of bank account holders. Therefore, as the customer base of the banks increase there are high chances for the bancassurance for selling their policies to these customers. In addition, higher customer retention and increased profitability for both the banks and insurance companies drive the growth of the market. However, sale of policies depend upon the business of the bank and it is difficult for the banks for cross selling of insurance products have emerged as key industry problems. On the contrary, surge in demand for insurance policies is projected to further give major opportunity for the bancassurance market growth.
The bancassurance market is segmented on the basis of insurance type, model type, end user, and region. By insurance type, it is bifurcated into life insurance and non-life insurance. By model type, it is divided into pure distributor model, strategic alliance model, joint venture model, financial holding, and others. By end user, it is classified into personal and business. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the Bancassurance service market such as American Express Company, ABN AMRO Bank N.V., BNP Paribas S.A, Barclays PLC, Citigroup, INC, HSBC Group, State Bank of India, Scotiabank, Standard Chartered, and Wells Fargo. These players have adopted various strategies to increase their market penetration and strengthen their position in the bancassurance service market share.
Key benefits for stakeholders
By Insurance Type
By Model Type
By End User
By Region