Hard Kombucha Market By Product Type (Plain, Flavored), By Category (Conventional, Organic), By Distribution Channel (Food Retail, Food Service): Global Opportunity Analysis and Industry Forecast, 2021-2031

Description

List of Tables

The hard kombucha market was valued at $40.05 million in 2021 and is estimated to reach $1,678.47 million by 2031, registering a CAGR of 41.91% from 2022 to 2031. The market for hard kombucha was dominated by flavored product types in 2021.

Kombucha, a fermented and slightly effervescent tea-based drink, has been around for centuries but has only recently gained popularity across the globe. The introduction of hard kombuchas has helped to broaden the category's appeal and attract a new generation of drinkers, resulting in a thriving emerging beverage subcategory. In terms of volume, the hard kombucha segment is in its initial stage. Hard kombucha has a worldwide following, but there is still a lot of room to educate the public about its unique benefits.

The drink has origins in China, Russia, and Eastern Europe, and is commonly made by fermenting sugared tea with a symbiotic culture of bacteria and yeast, or SCOBY, to produce a probiotic concoction that is often enhanced with spices, fruits, or herbal additives.

Hard kombucha has numerous health benefits, ranging from arthritis and diabetes relief to the treatment of chronic illnesses. However, kombucha has received negative publicity as a result of people brewing it at home without controlling the bacteria growth, which has resulted in adverse health reactions. Nonetheless, the rise of commercial kombucha products over the last two decades has paved the way for a new health drink category, and the addition of hard kombuchas has only added to the segment's consumer appeal.

Manufacturers are highly investing to develop and market a wide range of delicious offerings that have transformed hard kombucha from a niche medicinal brew of the ultra-health conscious to a well-established segment of health and wellness beverages aimed at the mass market.

Aside from the health benefits of fermented foods and beverages, millennials in particular are known to prefer traditional processing methods, and fermentation is expected to be as traditional as it gets. Apart from that, the rising trend of craft beverages is projected to propel the hard kombucha market demand. The craft beverage trend began with beer but has since expanded to include low-alcoholic beverages such as hard kombucha. Also, craft beer has elevated the aluminum can format into the premium realm, and hard kombucha products are clearly capable of capitalizing on this. The can format may also serve to popularize the drink among the young male demographic, and by employing an immunity-boosting, sports drink alternative positioning.

The growth of e-commerce in the hard kombucha market is providing and will continue to provide a significant boost to the market in the future. Despite the high prices of hard kombucha, the majority of non-alcoholic spirit manufacturers sell their products through e-commerce channels, with benefits such as quick delivery and a variety of discounts and offers despite high prices of hard kombucha which is attracting many consumers to purchase hard kombucha online. Further improvements to customers' online shopping experiences for hard kombucha will help the market grow in the future.

While socializing and mealtimes at home are the most popular times for no/low beverages across all demographics, millennials and higher-income consumers in all markets are more likely to use no/low products to unwind or post-exercise. According to allied analytics, only 5-6% of no/low consumers drink it after 11 p.m. Many brands aimed at late-night revelry and dark spirits events have struggled to gain consumer acceptance. The no/low alcohol market is still in its early stages in many categories and geographies, as the sector continues to define itself.

The hard kombucha market is segmented on the basis of product type, category, distribution channel, and region. By product type, the hard kombucha market is classified into plain and flavored. Depending on category, the market is categorized into conventional and organic. According to distribution channels used for the sale of hard kombucha, the market is segmented into food retail and food service. By region, the market is divided across North America (U.S., Canada, Mexico), Europe (Germany, UK, France, Switzerland, Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, Rest of Asia-Pacific) , and LAMEA (Brazil, Argentina, South Africa, Rest of LAMEA).

Some of the major players analyzed in this report are: Boochcraft, JuneShine, Inc., Jiant, Kombrewcha, KYLA Hard Kombucha, Unity Vibration Kombucha, Dr Hops Kombucha Beer, LLC., Flying Embers, GTs Living Foods LLC., Tailored Beverage Company, Buddha's Brew, Inc., New Holland Brewing Company, LLC, Wild Tonic, ummi kombucha, and Odell Brewing.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hard kombucha market analysis from 2021 to 2031 to identify the prevailing hard kombucha market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the hard kombucha market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global hard kombucha market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Category

Conventional
Organic

By Distribution Channel

Food Retail
- Food Retail
- Store-Based
- Non-Store-Based
Food Service

By Product Type

Plain
Flavored

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Switzerland
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Argentina
- South Africa
- Rest of LAMEA

Key Market Players

Boochcraft
Unity Vibration Kombucha
Flying Embers
GTs Living Foods LLC.
Buddha's Brew, Inc.
Odell Brewing Co.
Kombrewcha
ummi kombucha
Jiant
Tailored Beverage Company
New Holland Brewing Company, LLC
KYLA Hard Kombucha
Wild Tonic
Dr Hops Kombucha Beer, LLC.
JuneShine, Inc.

Product Code: A11350

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
- 3.2.1.Top investment pockets
3.3.Porter's five forces analysis
3.4.Market dynamics
- 3.4.1.Drivers
  - 3.4.1.1. Increase in demand for functional beverages in developing nations
  - 3.4.1.2. The increasing popularity of no and low-alcoholic beverages
  - 3.4.1.3. Health benefits associated with consumption
- 3.4.2.Restraints
  - 3.4.2.1. Availability of substitutes
  - 3.4.2.2. Stringent regulations and international quality standards
- 3.4.3.Opportunities
  - 3.4.3.1. Delivery via e-commerce platforms to provide lucrative opportunities for the engaged stakeholders
  - 3.4.3.2. Launch of innovative products
  - 3.4.3.3. Commitment toward sustainable packaging
3.5.COVID-19 Impact Analysis on the market

CHAPTER 4: HARD KOMBUCHA MARKET, BY PRODUCT TYPE

4.1 Overview
- 4.1.1 Market size and forecast
4.2. Plain
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
4.3. Flavored
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country

CHAPTER 5: HARD KOMBUCHA MARKET, BY CATEGORY

5.1 Overview
- 5.1.1 Market size and forecast
5.2. Conventional
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
5.3. Organic
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country

CHAPTER 6: HARD KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL

6.1 Overview
- 6.1.1 Market size and forecast
6.2. Food Retail
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
- 6.2.4 Food Retail Hard Kombucha Market by Food Retail
  - 6.2.4.1 Store-Based Market size and forecast, by region
  - 6.2.4.2 Store-Based Market size and forecast, by country
  - 6.2.4.3 Non-Store-Based Market size and forecast, by region
  - 6.2.4.4 Non-Store-Based Market size and forecast, by country
6.3. Food Service
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country

CHAPTER 7: HARD KOMBUCHA MARKET, BY REGION

7.1 Overview
- 7.1.1 Market size and forecast
7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 North America Market size and forecast, by Product Type
- 7.2.3 North America Market size and forecast, by Category
- 7.2.4 North America Market size and forecast, by Distribution Channel
  - 7.2.4.1 North America Food Retail Hard Kombucha Market by Food Retail
- 7.2.5 North America Market size and forecast, by country
  - 7.2.5.1 U.S.
  - 7.2.5.1.1 Key market trends, growth factors and opportunities
  - 7.2.5.1.2 Market size and forecast, by Product Type
  - 7.2.5.1.3 Market size and forecast, by Category
  - 7.2.5.1.4 Market size and forecast, by Distribution Channel
  - 7.2.5.1.4.1 U.S. Food Retail Hard Kombucha Market by Food Retail
  - 7.2.5.2 Canada
  - 7.2.5.2.1 Key market trends, growth factors and opportunities
  - 7.2.5.2.2 Market size and forecast, by Product Type
  - 7.2.5.2.3 Market size and forecast, by Category
  - 7.2.5.2.4 Market size and forecast, by Distribution Channel
  - 7.2.5.2.4.1 Canada Food Retail Hard Kombucha Market by Food Retail
  - 7.2.5.3 Mexico
  - 7.2.5.3.1 Key market trends, growth factors and opportunities
  - 7.2.5.3.2 Market size and forecast, by Product Type
  - 7.2.5.3.3 Market size and forecast, by Category
  - 7.2.5.3.4 Market size and forecast, by Distribution Channel
  - 7.2.5.3.4.1 Mexico Food Retail Hard Kombucha Market by Food Retail
7.3 Europe
- 7.3.1 Key trends and opportunities
- 7.3.2 Europe Market size and forecast, by Product Type
- 7.3.3 Europe Market size and forecast, by Category
- 7.3.4 Europe Market size and forecast, by Distribution Channel
  - 7.3.4.1 Europe Food Retail Hard Kombucha Market by Food Retail
- 7.3.5 Europe Market size and forecast, by country
  - 7.3.5.1 Germany
  - 7.3.5.1.1 Key market trends, growth factors and opportunities
  - 7.3.5.1.2 Market size and forecast, by Product Type
  - 7.3.5.1.3 Market size and forecast, by Category
  - 7.3.5.1.4 Market size and forecast, by Distribution Channel
  - 7.3.5.1.4.1 Germany Food Retail Hard Kombucha Market by Food Retail
  - 7.3.5.2 UK
  - 7.3.5.2.1 Key market trends, growth factors and opportunities
  - 7.3.5.2.2 Market size and forecast, by Product Type
  - 7.3.5.2.3 Market size and forecast, by Category
  - 7.3.5.2.4 Market size and forecast, by Distribution Channel
  - 7.3.5.2.4.1 UK Food Retail Hard Kombucha Market by Food Retail
  - 7.3.5.3 France
  - 7.3.5.3.1 Key market trends, growth factors and opportunities
  - 7.3.5.3.2 Market size and forecast, by Product Type
  - 7.3.5.3.3 Market size and forecast, by Category
  - 7.3.5.3.4 Market size and forecast, by Distribution Channel
  - 7.3.5.3.4.1 France Food Retail Hard Kombucha Market by Food Retail
  - 7.3.5.4 Switzerland
  - 7.3.5.4.1 Key market trends, growth factors and opportunities
  - 7.3.5.4.2 Market size and forecast, by Product Type
  - 7.3.5.4.3 Market size and forecast, by Category
  - 7.3.5.4.4 Market size and forecast, by Distribution Channel
  - 7.3.5.4.4.1 Switzerland Food Retail Hard Kombucha Market by Food Retail
  - 7.3.5.5 Rest of Europe
  - 7.3.5.5.1 Key market trends, growth factors and opportunities
  - 7.3.5.5.2 Market size and forecast, by Product Type
  - 7.3.5.5.3 Market size and forecast, by Category
  - 7.3.5.5.4 Market size and forecast, by Distribution Channel
  - 7.3.5.5.4.1 Rest of Europe Food Retail Hard Kombucha Market by Food Retail
7.4 Asia-Pacific
- 7.4.1 Key trends and opportunities
- 7.4.2 Asia-Pacific Market size and forecast, by Product Type
- 7.4.3 Asia-Pacific Market size and forecast, by Category
- 7.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
  - 7.4.4.1 Asia-Pacific Food Retail Hard Kombucha Market by Food Retail
- 7.4.5 Asia-Pacific Market size and forecast, by country
  - 7.4.5.1 China
  - 7.4.5.1.1 Key market trends, growth factors and opportunities
  - 7.4.5.1.2 Market size and forecast, by Product Type
  - 7.4.5.1.3 Market size and forecast, by Category
  - 7.4.5.1.4 Market size and forecast, by Distribution Channel
  - 7.4.5.1.4.1 China Food Retail Hard Kombucha Market by Food Retail
  - 7.4.5.2 Japan
  - 7.4.5.2.1 Key market trends, growth factors and opportunities
  - 7.4.5.2.2 Market size and forecast, by Product Type
  - 7.4.5.2.3 Market size and forecast, by Category
  - 7.4.5.2.4 Market size and forecast, by Distribution Channel
  - 7.4.5.2.4.1 Japan Food Retail Hard Kombucha Market by Food Retail
  - 7.4.5.3 South Korea
  - 7.4.5.3.1 Key market trends, growth factors and opportunities
  - 7.4.5.3.2 Market size and forecast, by Product Type
  - 7.4.5.3.3 Market size and forecast, by Category
  - 7.4.5.3.4 Market size and forecast, by Distribution Channel
  - 7.4.5.3.4.1 South Korea Food Retail Hard Kombucha Market by Food Retail
  - 7.4.5.4 Australia
  - 7.4.5.4.1 Key market trends, growth factors and opportunities
  - 7.4.5.4.2 Market size and forecast, by Product Type
  - 7.4.5.4.3 Market size and forecast, by Category
  - 7.4.5.4.4 Market size and forecast, by Distribution Channel
  - 7.4.5.4.4.1 Australia Food Retail Hard Kombucha Market by Food Retail
  - 7.4.5.5 Rest of Asia-Pacific
  - 7.4.5.5.1 Key market trends, growth factors and opportunities
  - 7.4.5.5.2 Market size and forecast, by Product Type
  - 7.4.5.5.3 Market size and forecast, by Category
  - 7.4.5.5.4 Market size and forecast, by Distribution Channel
  - 7.4.5.5.4.1 Rest of Asia-Pacific Food Retail Hard Kombucha Market by Food Retail
7.5 LAMEA
- 7.5.1 Key trends and opportunities
- 7.5.2 LAMEA Market size and forecast, by Product Type
- 7.5.3 LAMEA Market size and forecast, by Category
- 7.5.4 LAMEA Market size and forecast, by Distribution Channel
  - 7.5.4.1 LAMEA Food Retail Hard Kombucha Market by Food Retail
- 7.5.5 LAMEA Market size and forecast, by country
  - 7.5.5.1 Brazil
  - 7.5.5.1.1 Key market trends, growth factors and opportunities
  - 7.5.5.1.2 Market size and forecast, by Product Type
  - 7.5.5.1.3 Market size and forecast, by Category
  - 7.5.5.1.4 Market size and forecast, by Distribution Channel
  - 7.5.5.1.4.1 Brazil Food Retail Hard Kombucha Market by Food Retail
  - 7.5.5.2 Argentina
  - 7.5.5.2.1 Key market trends, growth factors and opportunities
  - 7.5.5.2.2 Market size and forecast, by Product Type
  - 7.5.5.2.3 Market size and forecast, by Category
  - 7.5.5.2.4 Market size and forecast, by Distribution Channel
  - 7.5.5.2.4.1 Argentina Food Retail Hard Kombucha Market by Food Retail
  - 7.5.5.3 South Africa
  - 7.5.5.3.1 Key market trends, growth factors and opportunities
  - 7.5.5.3.2 Market size and forecast, by Product Type
  - 7.5.5.3.3 Market size and forecast, by Category
  - 7.5.5.3.4 Market size and forecast, by Distribution Channel
  - 7.5.5.3.4.1 South Africa Food Retail Hard Kombucha Market by Food Retail
  - 7.5.5.4 Rest of LAMEA
  - 7.5.5.4.1 Key market trends, growth factors and opportunities
  - 7.5.5.4.2 Market size and forecast, by Product Type
  - 7.5.5.4.3 Market size and forecast, by Category
  - 7.5.5.4.4 Market size and forecast, by Distribution Channel
  - 7.5.5.4.4.1 Rest of LAMEA Food Retail Hard Kombucha Market by Food Retail

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021

CHAPTER 9: COMPANY PROFILES

9.1 Boochcraft
- 9.1.1 Company overview
- 9.1.2 Key Executives
- 9.1.3 Company snapshot
- 9.1.4 Operating business segments
- 9.1.5 Product portfolio
- 9.1.6 Business performance
- 9.1.7 Key strategic moves and developments
9.2 Unity Vibration Kombucha
- 9.2.1 Company overview
- 9.2.2 Key Executives
- 9.2.3 Company snapshot
- 9.2.4 Operating business segments
- 9.2.5 Product portfolio
- 9.2.6 Business performance
- 9.2.7 Key strategic moves and developments
9.3 Flying Embers
- 9.3.1 Company overview
- 9.3.2 Key Executives
- 9.3.3 Company snapshot
- 9.3.4 Operating business segments
- 9.3.5 Product portfolio
- 9.3.6 Business performance
- 9.3.7 Key strategic moves and developments
9.4 GTs Living Foods LLC.
- 9.4.1 Company overview
- 9.4.2 Key Executives
- 9.4.3 Company snapshot
- 9.4.4 Operating business segments
- 9.4.5 Product portfolio
- 9.4.6 Business performance
- 9.4.7 Key strategic moves and developments
9.5 Buddha's Brew, Inc.
- 9.5.1 Company overview
- 9.5.2 Key Executives
- 9.5.3 Company snapshot
- 9.5.4 Operating business segments
- 9.5.5 Product portfolio
- 9.5.6 Business performance
- 9.5.7 Key strategic moves and developments
9.6 Odell Brewing Co.
- 9.6.1 Company overview
- 9.6.2 Key Executives
- 9.6.3 Company snapshot
- 9.6.4 Operating business segments
- 9.6.5 Product portfolio
- 9.6.6 Business performance
- 9.6.7 Key strategic moves and developments
9.7 Kombrewcha
- 9.7.1 Company overview
- 9.7.2 Key Executives
- 9.7.3 Company snapshot
- 9.7.4 Operating business segments
- 9.7.5 Product portfolio
- 9.7.6 Business performance
- 9.7.7 Key strategic moves and developments
9.8 ummi kombucha
- 9.8.1 Company overview
- 9.8.2 Key Executives
- 9.8.3 Company snapshot
- 9.8.4 Operating business segments
- 9.8.5 Product portfolio
- 9.8.6 Business performance
- 9.8.7 Key strategic moves and developments
9.9 Jiant
- 9.9.1 Company overview
- 9.9.2 Key Executives
- 9.9.3 Company snapshot
- 9.9.4 Operating business segments
- 9.9.5 Product portfolio
- 9.9.6 Business performance
- 9.9.7 Key strategic moves and developments
9.10 Tailored Beverage Company
- 9.10.1 Company overview
- 9.10.2 Key Executives
- 9.10.3 Company snapshot
- 9.10.4 Operating business segments
- 9.10.5 Product portfolio
- 9.10.6 Business performance
- 9.10.7 Key strategic moves and developments
9.11 New Holland Brewing Company, LLC
- 9.11.1 Company overview
- 9.11.2 Key Executives
- 9.11.3 Company snapshot
- 9.11.4 Operating business segments
- 9.11.5 Product portfolio
- 9.11.6 Business performance
- 9.11.7 Key strategic moves and developments
9.12 KYLA Hard Kombucha
- 9.12.1 Company overview
- 9.12.2 Key Executives
- 9.12.3 Company snapshot
- 9.12.4 Operating business segments
- 9.12.5 Product portfolio
- 9.12.6 Business performance
- 9.12.7 Key strategic moves and developments
9.13 Wild Tonic
- 9.13.1 Company overview
- 9.13.2 Key Executives
- 9.13.3 Company snapshot
- 9.13.4 Operating business segments
- 9.13.5 Product portfolio
- 9.13.6 Business performance
- 9.13.7 Key strategic moves and developments
9.14 Dr Hops Kombucha Beer, LLC.
- 9.14.1 Company overview
- 9.14.2 Key Executives
- 9.14.3 Company snapshot
- 9.14.4 Operating business segments
- 9.14.5 Product portfolio
- 9.14.6 Business performance
- 9.14.7 Key strategic moves and developments
9.15 JuneShine, Inc.
- 9.15.1 Company overview
- 9.15.2 Key Executives
- 9.15.3 Company snapshot
- 9.15.4 Operating business segments
- 9.15.5 Product portfolio
- 9.15.6 Business performance
- 9.15.7 Key strategic moves and developments