PUBLISHER: Allied Market Research | PRODUCT CODE: 1239548
PUBLISHER: Allied Market Research | PRODUCT CODE: 1239548
The gaming posters market size was valued at $204.6 million in 2021 and is expected to reach $565.4 million by 2031, registering a CAGR of 10.8% from 2022 to 2031. A game poster is a poster that is used to advertise and promote a game to convince potential customers to purchase it. Gaming companies frequently publish a number of posters with different sizes and contents for various domestic and foreign markets. They often have text and an image. Posters can help develop brands. Customers are more likely to remember a business when a company's distinctive colors and logo are displayed on posters. A powerful first impression and a sense of professionalism for business can be conveyed to potential clients by using contemporary, eye-catching posters. The players in the gaming posters market include Displate, Postergully, Greenpanda, GB Posters, and PopArtuk.
The global gaming posters market is expected to witness high growth owing to reasons such as the inclination of youth towards gaming. Today, video games are becoming a popular way for young people to spend their leisure time. Many young people are selecting gaming as a career option and decorating their spaces with gaming posters, which has significantly contributed to the expansion of the gaming posters market.
The Asia-Pacific Gaming Posters market had a major share in 2021 and is projected to grow significantly during the forecast period, owing to its significant R&D capabilities and well-developed infrastructure. Leading gaming marketplaces in Asia-Pacific have established international benchmark for social gaming elements like in-game chat, friendship or mentorship networks, leaderboards, and player versus player (PvP) types. Publishers have the chance to further sculpt the creative and social experience in virtual gaming worlds for an already receptive audience with the emergence of the metaverse. Standard gaming is on the rise in the region.
However, regulatory compliances regarding gaming are projected to hamper the growth of the global gaming posters market during the forecast period. Many countries across the world ban games due to various factors, which hampers the gaming posters market. There is less interest in gaming posters, as consumers do not want to invest money in goods that they cannot use frequently.
The gaming posters market is segmented into type, application, distribution channel, and region. On the basis of type, the gaming posters market is classified into standard and customized. On the basis of application, the gaming posters market is classified into household and commercial users. On the basis of application, the market is categorized into commercial and household. On the basis of distribution channel, the market is segmented into online and offline. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, Singapore, New Zealand, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, UAE and rest of LAMEA)
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the gaming posters market include Displate, Postergully, Greenpanda, GB Posters, and PopArtuk.