PUBLISHER: Allied Market Research | PRODUCT CODE: 1239570
PUBLISHER: Allied Market Research | PRODUCT CODE: 1239570
Software for emotion analytics (EA) gathers information on verbal and nonverbal cues to determine a person's mood or attitude. The technology, which is also known as emotional analytics, offers perceptions into how a customer views a product, the way a product is presented, or their interactions with a customer support agent. Large amounts of labelled emotion data are required for the development of emotions analytics software. For instance, microphones that record voice tones and video cameras that record face expressions both contribute to the collection of emotion data. Machine learning algorithms are taught to distinguish expressions, tones, and other traits that are associated with particular emotions using this data as input.
Surge increase in demand from the automotive sector and surge in need for customer behavior management using data primarily drive the growth of the emotion analytics market. However, analysis of emotional misunderstandings hamper the market growth to some extent. Moreover, applications for emotional recognition are in greater demand and are expected to provide lucrative opportunities for the market growth during the forecast period.
The emotion analytics market is segmented on the basis of type, enterprise size, deployment mode, application, end user, and region. On the basis of type, it is segregated into text analytics, facial analytics, speech analytics, and video analytics. On the basis of enterprise size market is segregated into large enterprise and SME's. On the basis of deployment mode market is segregated into on-premise and cloud. On the basis of application market is segregated into sales and marketing management, customer experience management, competitive intelligence, public safety and law enforcement, and workforce management. On the basis of end users the market is segregated into BFSI, IT and telecom, retail, government, defense and security, and others. Further, on the basis of region the market is segregated into North America, Europe, Asia Pacific, and LAMEA.
The key players operating in the market include Adoreboard, Affectiva, Apple, Inc., Beyond Verbal Communication, IBM Corporation, iMotions A/S, Microsoft Corporation, Neuromore, NVISO SA and Retinad. Furthermore, it highlights the strategies of the key players to improve the market share and sustain competition.