PUBLISHER: Allied Market Research | PRODUCT CODE: 1298198
PUBLISHER: Allied Market Research | PRODUCT CODE: 1298198
Artificial intelligence is being more frequently utilized in media as a tool to automate repetitive tasks and make journalists and entertainment producers more productive. There are a variety of benefits of using AI in social media marketing, including user involvement has increased, wiser marketing with improved performance insights, and precisely targeted information. Additionally, AI can write any social media posts, it can create and target adverts on social media, can automate surveillance. These key benefits of AI in social media application is gaining high prominence and adoption among the wider consumer base.
Rise in the integration of AI in social media applications for effective advertising and the growing popularity of AI in social media to provide real-time information on target audiences are driving the growth of the market. In addition, the surge in data generated through social media platforms is fueling the growth of AI in social media market. However, data security and privacy concerns limit the growth of this market. Conversely, the increased availability of machine learning programs for social media is anticipated to provide numerous opportunities for the expansion of the market during the forecast period.
The global AI in social media market is segmented into organization size, technology, application, industry vertical, and region. Depending on the organization size, the market is divided into large enterprises and small and medium-sized enterprises (SMEs). Based on technology, it is categorized into machine learning and deep learning, and natural language processing. By application, it is divided into sales and marketing, customer experience management, predictive risk assessment and image recognition. Based on industry vertical, it is bifurcated into BFSI, IT & telecom, retail and e-commerce, media & advertisement, education and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global AI in social media market is dominated by key players such as Adobe. Amazon Web Services, Inc., Baidu, Inc., Google LLC, Hootsuite Inc., IBM Corporation, Meta, Microsoft, Salesforce, Inc., and Snap Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.