PUBLISHER: Allied Market Research | PRODUCT CODE: 1298215
PUBLISHER: Allied Market Research | PRODUCT CODE: 1298215
Endpoint security guards against malicious activities and campaigns on endpoints, or entry points, of end-user devices like desktops, laptops, and mobile devices. Technologies for endpoint security stop cyber dangers from getting to endpoints on a network or in the cloud. There is an increase in the number of PCs, laptops, smartphones, tablets, and point-of-sale terminals with rise in population and digitalization of industrial operations. Moreover, the number of endpoints in global networks will increase in tandem with the proliferation of smart gadgets. Security is obligatory because there are more endpoint gadgets. Furthermore, endpoint security solutions are becoming increasingly important among different end users worldwide as a result of the rise in number of data breaches that have occurred across numerous industries and exposed millions of customer data records to hackers and caused the loss of millions of dollars for several impacted firms. A variety of endpoints that are susceptible to attacks have been developed as a result of the growing adoption of BYOD trends in organizations.
Furthermore, factors such as increased use of bring your own devices (BYOD) and number of connected devices primarily drive the growth of the endpoint security market. However, lack of skilled workers hampers market growth to some extent. Moreover, the increase in adoption of AI enabled automated responses is expected to provide lucrative opportunities for the market growth during the forecast period.
Depending on the deployment mode, the on-premise segment dominated the endpoint security market share in 2021 and is expected to continue this dominance during the forecast period, owing to end-to-end control over the software, protection of intellectual property within the business, and the ability to implement significant customization of the software as needed. On-premises deployments have fewer security issues than cloud-based deployments because the software is deployed on independent computers. However, the cloud segment is expected to witness the highest growth in the upcoming years, owing to the flexibility and financial advantages that come with cloud services. Also, the development of cloud-based endpoint security has boosted venture capital investments among businesses producing endpoint security software.
Region wise, the endpoint security market was dominated by North America in 2021 and is expected to retain its position during the forecast period, owing to the increased number of connected devices in use that has also increased the security risks faced by organizations. However, Asia-Pacific is expected to witness the highest growth in the upcoming years, owing to rapid growth in technologies such as AI, IoT, connected devices, cloud services is attributed to the high demand of high endpoint device protection in Asia-Pacific. Key players in the Asia-Pacific region are adapting strategies such as acquisition and collaboration to improve endpoint security services.
The endpoint security market is segmented on the basis of solution type, deployment mode, enterprise size, industry vertical, and region. On the basis of solution type, it is bifurcated into endpoint protection platform (EPP) and endpoint detection and response (EDR). On the basis of deployment mode, it is segregated into on-premises and cloud. On the basis of enterprise size, it is classified into large enterprise and Small and Medium-Sized Enterprises (SMEs). On the basis industry vertical, it is divided into IT and telecom, healthcare, manufacturing, BFSI, retail and e-commerce, government and defense, and other. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global endpoint security industry is dominated by key players such as Microsoft Corporation, CrowdStrike, Check Point Software Technologies Ltd., Cisco Systems Inc., Trend Micro Incorporated, Broadcom, AO Kaspersky Lab, SentinelOne, McAfee, LLC, and Comodo Security Solutions, Inc.. These players have adopted various strategies to increase their market penetration and strengthen their position in endpoint security industry.
Businesses are increasingly adopting a bring your own device (BYOD) strategy to give employees flexibility. However, using the attackers' strategy targets employee-owned devices because few businesses provide adequate protection for employee-owned devices. Very few companies presently deploy endpoint security for employee's devices in their security management. Similarly, smart smartphones make it simple for hackers to obtain internal data. Furthermore, it is necessary to safeguard and track every internal action, to secure the enterprise's confidential data. The number of endpoints in organizations has grown as a result of the widespread use of mobile devices, connected devices, and remote location servers. The likelihood of assaults and data breaches may rise because of the growing endpoint population. In addition, every terminal is protected by endpoint solutions, which also monitor suspicious activity and device behavior. Therefore, the surge in adoption of BYOD policies is expected to fuel the growth of the endpoint security market.
Increase in digitalization and connected gadgets are responsible for an increase in network attacks across all industries. The attackers pick endpoints to access a secure network of a company. These attackers can use laptops, smartphones, wearable technology, and other similar devices to get around the secured corporate network. In addition, endpoint assaults are likely to increase as more solutions like the internet of things (IOT), industrial control systems, and smart sensors are adopted. In recent years, many enterprises disclosed endpoint data breach assaults. However, these are the attacks that were registered, in reality the actual count had been a lot more than these reported attacks. For instance, Cisco Systems, Inc. stated that it could protect its clients from 20 billion threats every day in 2018. The adoption of the endpoint security solutions is being accelerated by these instant detection and reaction solutions. Thus, the rise in number of connected devices and security breaches have significantly increased the endpoint security market growth in recent years.