Baby Oral Care Market By Type, By End User, By Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

Description

List of Tables

The baby oral care market was valued at $1,336.3 million in 2021 and is estimated to reach $2.010.2 million by 2031, registering a CAGR of 4.3% from 2022 to 2031. In 2021, the toothbrush segment occupied the largest market share as it is one of the primary implements in maintaining oral health across the world. The baby oral care market offers brushes, toothpaste, tooth mousse, floss, teethers, gum soothing gels, and other products. These products are specially formulated to be compatible with the internal composition of the mouth of a baby to avoid harm to the teeth and gums.

Adult toothpaste and floss contain several chemical components in small doses that may be lethal if consumed in large quantities. The same amount of chemicals that are almost harmless to adults can be extremely harmful to children. Fluoride, triclosan, sodium lauryl sulphate, diethanolamine, and other chemicals are among them. Fluoride used on babies may cause dental fluorosis, which alters the enamel structure of the teeth and causes tooth discoloration. According to the National Library of Medicine, triclosan exposure may cause hormonal imbalances in children. Oral care products for children are free of such chemicals and are frequently made with natural ingredients and additives to ensure the safety of the product. There is a rise in demand for baby oral care products due to the safety associated with their use, resulting in market growth.

Babies and toddlers are primarily fed breast milk and baby formula, with older babies also receiving baby food and fruit juices. Sugar in baby formula may cause cavities if they are not properly cleaned. Commercially available baby food and fruit juices are also high in sugar, which may harm the oral health of a baby. Parents all over the world are aware of the negative effects of such foods and beverages on oral health care of babies, and as a result, they rapidly adopt baby oral care products to prevent cavities from forming in their babies at a young age. This rise in the use of baby oral care products to prevent baby cavities.

The majority of consumers in developing regions around the world are middle-income, and the majority of them live in rural areas in developing countries. Consumers in these regions are primarily concerned with the acquisition of necessities, and their expenditure on value-added and specialized products is significantly lower. Many consumers in these regions are unaware of the existence of various types of baby oral care products because such products are scarce in these regions. Furthermore, many consumers in these areas are traditionalists, preferring traditional techniques of oral care for babies such as wiping the gums and teeth with a wet cloth or using other such techniques to maintain the oral health of babies. These factors contribute to a decrease in the sale of baby oral care products in developing countries around the world, resulting in losses for the baby oral care market.

The number of users of various social media platforms and other informative and general browsing websites has skyrocketed with increased internet penetration around the world. Children as young as 13 years old are among the rapidly growing user base. Taking these trends into consideration, the majority of key players in the baby oral care products market development strategies for promoting their products on these digital and social media platforms. Market participants use social media and digital marketing to raise awareness of their product offerings among target customers via social media channels. Furthermore, many market participants are forming alliances with well-known social media personalities or social media influencers who have children and families in order to create special campaigns and targeted product offerings for baby oral care. This is expected to help attracting a loyal fan base of such social media personalities to the product, resulting in the growth of the baby oral care market.

The baby oral care market is segmented on the basis of type, age, distribution channel, and region. On the basis of type, the baby oral care market is classified into toothbrush, toothpaste, floss, tooth mousse, and others. On the basis of age, the market is bifurcated into infant and toddler. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. On the basis of region, the market is divided across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).

Some of the major players analyzed in this report are: Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Dr. Fresh, LLC., Haleon plc, HCP Wellness, Himalaya Wellness Company, Honasa Consumer Pvt. Ltd., Pigeon Corporation, Prestige Consumer Healthcare Inc., Procter & Gamble, Punch & Judy, Quip NYC, Inc., Unilever, and Y-Brush.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby oral care market analysis from 2021 to 2031 to identify the prevailing baby oral care market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the baby oral care market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global baby oral care market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Type

Toothpaste
Floss
Tooth Mousse
Others
Toothbrush
- Sub-Type
- Manual
- Electric

By End User

Infant
Toddler

By Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Convenience stores
Online channels
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA

Key Market Players:

Unilever plc
Dr. Fresh, LLC.
Haleon plc
Pigeon Corporation
The Procter & Gamble Company
Colgate-Palmolive Company
HCP Wellness Pvt Ltd.
Amway Corp.
Y-Brush
Himalaya Wellness Company
Church & Dwight Co., Inc.
Punch & Judy
Prestige Consumer Healthcare Inc.
Honasa Consumer Ltd.
Quip NYC, Inc.

Product Code: A12945

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Increased expenditure on baby products
  - 3.4.1.2. Absence of harmful chemicals in baby oral care products
  - 3.4.1.3. Attractive form factors and flavors of products
  - 3.4.1.4. Increase in usage of baby oral care products to prevent decay

3.4.2. Restraints
- 3.4.2.1. Reducing fertility rates across the world
- 3.4.2.2. Low awareness of products in developing regions

3.4.3. Opportunities
- 3.4.3.1. Rise in social media marketing by engaged stakeholders
- 3.4.3.2. Rise in awareness about the oral health of babies

3.5. COVID-19 Impact Analysis on the market
3.6. Market Share Analysis
3.7. Parent Market Analysis
3.8. Value Chain Analysis

CHAPTER 4: BABY ORAL CARE MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Toothbrush
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.2.4. Toothbrush Baby Oral Care Market by Sub-Type
  - 4.2.4.1. Manual Market size and forecast, by region
  - 4.2.4.2. Electric Market size and forecast, by region
4.3. Toothpaste
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Floss
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
4.5. Tooth Mousse
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
4.6. Others
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country

CHAPTER 5: BABY ORAL CARE MARKET, BY END USER

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Infant
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Toddler
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country

CHAPTER 6: BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Supermarkets and Hypermarkets
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Specialty Stores
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Convenience stores
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
6.5. Online channels
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
6.6. Others
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country

CHAPTER 7: BABY ORAL CARE MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Type
  - 7.2.2.1. North America Toothbrush Baby Oral Care Market by Sub-Type
- 7.2.3. Market size and forecast, by End User
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Key market trends, growth factors and opportunities
  - 7.2.5.1.2. Market size and forecast, by Type
  - 7.2.5.1.3. Market size and forecast, by End User
  - 7.2.5.1.4. Market size and forecast, by Distribution Channel
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Key market trends, growth factors and opportunities
  - 7.2.5.2.2. Market size and forecast, by Type
  - 7.2.5.2.3. Market size and forecast, by End User
  - 7.2.5.2.4. Market size and forecast, by Distribution Channel
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Key market trends, growth factors and opportunities
  - 7.2.5.3.2. Market size and forecast, by Type
  - 7.2.5.3.3. Market size and forecast, by End User
  - 7.2.5.3.4. Market size and forecast, by Distribution Channel
7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Type
  - 7.3.2.1. Europe Toothbrush Baby Oral Care Market by Sub-Type
- 7.3.3. Market size and forecast, by End User
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. UK
  - 7.3.5.1.1. Key market trends, growth factors and opportunities
  - 7.3.5.1.2. Market size and forecast, by Type
  - 7.3.5.1.3. Market size and forecast, by End User
  - 7.3.5.1.4. Market size and forecast, by Distribution Channel
  - 7.3.5.2. Germany
  - 7.3.5.2.1. Key market trends, growth factors and opportunities
  - 7.3.5.2.2. Market size and forecast, by Type
  - 7.3.5.2.3. Market size and forecast, by End User
  - 7.3.5.2.4. Market size and forecast, by Distribution Channel
  - 7.3.5.3. France
  - 7.3.5.3.1. Key market trends, growth factors and opportunities
  - 7.3.5.3.2. Market size and forecast, by Type
  - 7.3.5.3.3. Market size and forecast, by End User
  - 7.3.5.3.4. Market size and forecast, by Distribution Channel
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Key market trends, growth factors and opportunities
  - 7.3.5.4.2. Market size and forecast, by Type
  - 7.3.5.4.3. Market size and forecast, by End User
  - 7.3.5.4.4. Market size and forecast, by Distribution Channel
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Key market trends, growth factors and opportunities
  - 7.3.5.5.2. Market size and forecast, by Type
  - 7.3.5.5.3. Market size and forecast, by End User
  - 7.3.5.5.4. Market size and forecast, by Distribution Channel
  - 7.3.5.6. Netherlands
  - 7.3.5.6.1. Key market trends, growth factors and opportunities
  - 7.3.5.6.2. Market size and forecast, by Type
  - 7.3.5.6.3. Market size and forecast, by End User
  - 7.3.5.6.4. Market size and forecast, by Distribution Channel
  - 7.3.5.7. Rest of Europe
  - 7.3.5.7.1. Key market trends, growth factors and opportunities
  - 7.3.5.7.2. Market size and forecast, by Type
  - 7.3.5.7.3. Market size and forecast, by End User
  - 7.3.5.7.4. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Type
  - 7.4.2.1. Asia-Pacific Toothbrush Baby Oral Care Market by Sub-Type
- 7.4.3. Market size and forecast, by End User
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Key market trends, growth factors and opportunities
  - 7.4.5.1.2. Market size and forecast, by Type
  - 7.4.5.1.3. Market size and forecast, by End User
  - 7.4.5.1.4. Market size and forecast, by Distribution Channel
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Key market trends, growth factors and opportunities
  - 7.4.5.2.2. Market size and forecast, by Type
  - 7.4.5.2.3. Market size and forecast, by End User
  - 7.4.5.2.4. Market size and forecast, by Distribution Channel
  - 7.4.5.3. India
  - 7.4.5.3.1. Key market trends, growth factors and opportunities
  - 7.4.5.3.2. Market size and forecast, by Type
  - 7.4.5.3.3. Market size and forecast, by End User
  - 7.4.5.3.4. Market size and forecast, by Distribution Channel
  - 7.4.5.4. South Korea
  - 7.4.5.4.1. Key market trends, growth factors and opportunities
  - 7.4.5.4.2. Market size and forecast, by Type
  - 7.4.5.4.3. Market size and forecast, by End User
  - 7.4.5.4.4. Market size and forecast, by Distribution Channel
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Key market trends, growth factors and opportunities
  - 7.4.5.5.2. Market size and forecast, by Type
  - 7.4.5.5.3. Market size and forecast, by End User
  - 7.4.5.5.4. Market size and forecast, by Distribution Channel
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Key market trends, growth factors and opportunities
  - 7.4.5.6.2. Market size and forecast, by Type
  - 7.4.5.6.3. Market size and forecast, by End User
  - 7.4.5.6.4. Market size and forecast, by Distribution Channel
7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Type
  - 7.5.2.1. LAMEA Toothbrush Baby Oral Care Market by Sub-Type
- 7.5.3. Market size and forecast, by End User
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Key market trends, growth factors and opportunities
  - 7.5.5.1.2. Market size and forecast, by Type
  - 7.5.5.1.3. Market size and forecast, by End User
  - 7.5.5.1.4. Market size and forecast, by Distribution Channel
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Key market trends, growth factors and opportunities
  - 7.5.5.2.2. Market size and forecast, by Type
  - 7.5.5.2.3. Market size and forecast, by End User
  - 7.5.5.2.4. Market size and forecast, by Distribution Channel
  - 7.5.5.3. Saudi Arabia
  - 7.5.5.3.1. Key market trends, growth factors and opportunities
  - 7.5.5.3.2. Market size and forecast, by Type
  - 7.5.5.3.3. Market size and forecast, by End User
  - 7.5.5.3.4. Market size and forecast, by Distribution Channel
  - 7.5.5.4. United Arab Emirates
  - 7.5.5.4.1. Key market trends, growth factors and opportunities
  - 7.5.5.4.2. Market size and forecast, by Type
  - 7.5.5.4.3. Market size and forecast, by End User
  - 7.5.5.4.4. Market size and forecast, by Distribution Channel
  - 7.5.5.5. South Africa
  - 7.5.5.5.1. Key market trends, growth factors and opportunities
  - 7.5.5.5.2. Market size and forecast, by Type
  - 7.5.5.5.3. Market size and forecast, by End User
  - 7.5.5.5.4. Market size and forecast, by Distribution Channel
  - 7.5.5.6. Rest of LAMEA
  - 7.5.5.6.1. Key market trends, growth factors and opportunities
  - 7.5.5.6.2. Market size and forecast, by Type
  - 7.5.5.6.3. Market size and forecast, by End User
  - 7.5.5.6.4. Market size and forecast, by Distribution Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021

CHAPTER 9: COMPANY PROFILES

9.1. Amway Corp.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Key strategic moves and developments
9.2. Church & Dwight Co., Inc.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
9.3. Colgate-Palmolive Company
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. Dr. Fresh, LLC.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
9.5. Haleon plc
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
9.6. HCP Wellness Pvt Ltd.
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Key strategic moves and developments
9.7. Himalaya Wellness Company
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Key strategic moves and developments
9.8. Honasa Consumer Ltd.
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
9.9. Pigeon Corporation
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
9.10. Prestige Consumer Healthcare Inc.
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
9.11. The Procter & Gamble Company
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.11.6. Business performance
- 9.11.7. Key strategic moves and developments
9.12. Punch & Judy
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio
9.13. Quip NYC, Inc.
- 9.13.1. Company overview
- 9.13.2. Key Executives
- 9.13.3. Company snapshot
- 9.13.4. Operating business segments
- 9.13.5. Product portfolio
9.14. Unilever plc
- 9.14.1. Company overview
- 9.14.2. Key Executives
- 9.14.3. Company snapshot
- 9.14.4. Operating business segments
- 9.14.5. Product portfolio
- 9.14.6. Business performance
- 9.14.7. Key strategic moves and developments
9.15. Y-Brush
- 9.15.1. Company overview
- 9.15.2. Key Executives
- 9.15.3. Company snapshot
- 9.15.4. Operating business segments
- 9.15.5. Product portfolio