PUBLISHER: Allied Market Research | PRODUCT CODE: 1344382
PUBLISHER: Allied Market Research | PRODUCT CODE: 1344382
According to a new report published by Allied Market Research, titled, "Garments Steamer Market," The garments steamer market was valued at $2.5 billion in 2022, and is estimated to reach $4 billion by 2032, growing at a CAGR of 5% from 2023 to 2032.
A garment steamer, additionally referred to as a clothing steamer or textile steamer, is a machine that removes wrinkles, freshens, and deodorizes garments and other materials. It is an alternative to typical ironing methods and is especially appropriate for delicate materials like silk, chiffon, and satin, which may be easily ruined by prolonged contact with an iron.
Recent years have witnessed, online shopping as an emerging segment in the sales channel. The world has accepted the usage of digital mediums for shopping. The benefits of online shopping include convenience, time savings, and the ability to access various selections with a single click. With the advent of the COVID-19 pandemic, consumers were forced to shift towards online shopping. According to United Nations Conference on Trade and Development (UNCTAD), in 2021, the e-commerce industry grew, with online retail sales increasing from 16% to 19% of overall retail sales. According to the report, online retail sales by percentage were highest in the Republic of Korea which rose from 20.8% in 2018 to 25.9% in 2021. The increasing percentage shows that consumers are shifting towards online shopping and the popularity of online shopping is rising. The availability of internet access and increasing consumer adoption of online shopping due to its benefits such as convenience, timesaving, and discounted prices are expected to boost the expansion of online channels. The increase in online shopping is expected to increase the sales of garment steamer through digital mediums.
Improvement in economic conditions and an increase in disposable income are substantial factors that propel the growth of the garment steamer market. Improved lifestyles and a rise in buying power of consumers are the major impacts of high disposable income. Garment steamers have become an integral part of an individual's laundry and drying chores. A substantial number of consumers with high disposable income have been spending on household appliances including premium & smart appliances. The overall demand for garment steamer has increased among urban households, as the appliance help save time, simplify work, and increase comfort level. Thus, improved standard of living, rise in need to ease daily chores, and growth in disposable income are projected to boost the penetration of garment steamers, thereby driving the market growth.
The garment steamer market is segmented into type, end user, sales channel and region. By type, the market is classified into handheld and upright. By end user, the market is classified into residential and commercial. By sales channel, the market is classified into supermarkets/hypermarkets, brand outlets, retail stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).
Players operating in the global garment steamer market have adopted various developmental strategies to expand their garment steamer market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Conair Corporation, Panasonic Corporation, Pursteam, Groupe SEB, Jiffy Steamer, Reliable Corporation, Electrolux AB, Koninklijke Philips N.V., Haier Group Corporation, and Midea Group