Baby Sleepwear Market By Type, By Material, By Price Point, By Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

According to a new report published by Allied Market Research, titled, "Baby Sleepwear Market," The baby sleepwear market was valued at $39.3 billion in 2022, and is estimated to reach $60.5 billion by 2032, growing at a CAGR of 4.6% from 2023 to 2032.

Baby sleepwear are clothes that babies wear while sleeping to keep them comfortable and to prevent hassles and risks that include choking and getting entangled in garments. Baby sleepwear is often made of textiles such as cotton, linen, and bamboo to provide the highest convenience and material breathability for babies.

Globally, people's discretionary income is increasing; according to the World Bank, the yearly GDP of Eastern Asia-Pacific increased by 7.3% in 2021, providing a significant boost to the region's economy and producing higher paying jobs. As a result, spending has soared, especially for branded and luxury goods, thus encouraging the premiumization of many types of items. As a consequence of this trend, fresh market entrants are aiming to premiumize their items. This is especially true in the infant clothes and goods industry, where parents demand only the best for their children. This premiumization impacts baby sleepwear products, thus boosting the growth of the industry.

In terms of population growth, the global fertility rate has been described as the average number of infants borne by women globally until the end of their reproductive life cycles. According to the World Economic Forum, global fertility rates have been declining in recent decades, with the fertility rate plummeting by half in the last 70 years. Increased customer emphasis on education and career as well as rise in worldwide costs for real estate, travel, medical care, and other basic necessities are the primary causes of reduction in reproduction rates. These variables deter individuals in the younger millennial and generation Z groups from having children, thus lowering the global number of newborns. The drop in the total number of babies born has an effect on the market for baby well-being and health products, as consumer interest in such items falls drastically. This includes a drop in buyer demand for baby sleepwear, which will result in market barriers to growth.

With the growing popularity of the internet around the world, the number of people who use numerous social networking platforms as well as educational and general browsing websites has increased dramatically. Children as young as 13 are among the rapidly growing user base, with numerous new parents also avid users of social media sites that include TikTok, Instagram, Facebook, and others. Taking these trends into account, market's leading firms create campaigns geared at advertising their products through different digital and social media platforms. Market participants use social networking websites and digital advertising to raise awareness of their product offerings among potential purchasers through social media platforms. Furthermore, numerous market players are forming collaborations involving renowned social media personalities or influencers on social media with kids and their families to develop customized campaigns and specialized baby sleepwear goods. This would aid in attracting the products' committed fan base linked to these social media stars, leading in the expansion of the baby sleepwear industry.

The baby sleepwear market is segmented into type, material, price point, distribution channel, and region. By type, the market is classified into rompers and pajamas. Depending on material, it is categorized into cotton, linen, bamboo, and others. By price point, it is divided across mass and premium. According to distribution channel, it is fragmented into supermarkets & hypermarkets, specialty stores, brand stores, online channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).

Some of the major players analyzed in this report are: The Children's Place, Inc., Under Armour, Inc., Carter's, Inc., H&M Group, Benetton Group S.R.L., Nike Inc., Industria de Diseno Textil, S.A., The Gap, Inc., Limited, Mothercare Plc, and PVH Corp.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby sleepwear market analysis from 2022 to 2032 to identify the prevailing baby sleepwear market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the baby sleepwear market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global baby sleepwear market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Price Point

Mass
Premium

By Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Brand Stores
Online Channels
Others

By Type

Rompers
- Sub Type
- Full Body Rompers
- Half Body Rompers
Pajamas

By Material

Cotton
Linen
Bamboo
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA

Key Market Players:

Benetton Group S.R.L.
Carter's, Inc.
H&M Hennes & Mauritz AB
Industria de Diseno Textil, S.A.
Mothercare plc
Nike, Inc.
PVH Corp.
The Children's Place, Inc.
The Gap, Inc.
Under Armour, Inc.

Product Code: A09415

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. High threat of new entrants
- 3.3.3. Low threat of substitutes
- 3.3.4. Low intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Developing economies aiding baby sleepwear market growth
  - 3.4.1.2. Increasing disposable income and inclination to premium products
  - 3.4.1.3. Multiple advantages of baby rompers for parents and babies

3.4.2. Restraints
- 3.4.2.1. Counterfeiting of branded baby sleepwear products
- 3.4.2.2. Unwillingness of consumers to have babies

3.4.3. Opportunities
- 3.4.3.1. Increasing popularity of organic baby clothing
- 3.4.3.2. Rise in social media marketing by engaged stakeholders in the market

3.5. COVID-19 Impact Analysis on the market
3.6. Market Share Analysis
3.7. Parent Market Analysis

CHAPTER 4: BABY SLEEPWEAR MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Rompers
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.2.4. Rompers Baby Sleepwear Market by Sub Type
  - 4.2.4.1. Full Body Rompers Market size and forecast, by region
  - 4.2.4.2. Half Body Rompers Market size and forecast, by region
4.3. Pajamas
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country

CHAPTER 5: BABY SLEEPWEAR MARKET, BY MATERIAL

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Cotton
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Linen
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Bamboo
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: BABY SLEEPWEAR MARKET, BY PRICE POINT

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Mass
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Premium
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country

CHAPTER 7: BABY SLEEPWEAR MARKET, BY DISTRIBUTION CHANNEL

7.1. Overview
- 7.1.1. Market size and forecast
7.2. Supermarkets and Hypermarkets
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by region
- 7.2.3. Market share analysis by country
7.3. Specialty Stores
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by region
- 7.3.3. Market share analysis by country
7.4. Brand Stores
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by region
- 7.4.3. Market share analysis by country
7.5. Online Channels
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by region
- 7.5.3. Market share analysis by country
7.6. Others
- 7.6.1. Key market trends, growth factors and opportunities
- 7.6.2. Market size and forecast, by region
- 7.6.3. Market share analysis by country

CHAPTER 8: BABY SLEEPWEAR MARKET, BY REGION

8.1. Overview
- 8.1.1. Market size and forecast By Region
8.2. North America
- 8.2.1. Key trends and opportunities
- 8.2.2. Market size and forecast, by Type
  - 8.2.2.1. North America Rompers Baby Sleepwear Market by Sub Type
- 8.2.3. Market size and forecast, by Material
- 8.2.4. Market size and forecast, by Price Point
- 8.2.5. Market size and forecast, by Distribution Channel
- 8.2.6. Market size and forecast, by country
  - 8.2.6.1. U.S.
  - 8.2.6.1.1. Key market trends, growth factors and opportunities
  - 8.2.6.1.2. Market size and forecast, by Type
  - 8.2.6.1.3. Market size and forecast, by Material
  - 8.2.6.1.4. Market size and forecast, by Price Point
  - 8.2.6.1.5. Market size and forecast, by Distribution Channel
  - 8.2.6.2. Canada
  - 8.2.6.2.1. Key market trends, growth factors and opportunities
  - 8.2.6.2.2. Market size and forecast, by Type
  - 8.2.6.2.3. Market size and forecast, by Material
  - 8.2.6.2.4. Market size and forecast, by Price Point
  - 8.2.6.2.5. Market size and forecast, by Distribution Channel
  - 8.2.6.3. Mexico
  - 8.2.6.3.1. Key market trends, growth factors and opportunities
  - 8.2.6.3.2. Market size and forecast, by Type
  - 8.2.6.3.3. Market size and forecast, by Material
  - 8.2.6.3.4. Market size and forecast, by Price Point
  - 8.2.6.3.5. Market size and forecast, by Distribution Channel
8.3. Europe
- 8.3.1. Key trends and opportunities
- 8.3.2. Market size and forecast, by Type
  - 8.3.2.1. Europe Rompers Baby Sleepwear Market by Sub Type
- 8.3.3. Market size and forecast, by Material
- 8.3.4. Market size and forecast, by Price Point
- 8.3.5. Market size and forecast, by Distribution Channel
- 8.3.6. Market size and forecast, by country
  - 8.3.6.1. UK
  - 8.3.6.1.1. Key market trends, growth factors and opportunities
  - 8.3.6.1.2. Market size and forecast, by Type
  - 8.3.6.1.3. Market size and forecast, by Material
  - 8.3.6.1.4. Market size and forecast, by Price Point
  - 8.3.6.1.5. Market size and forecast, by Distribution Channel
  - 8.3.6.2. Germany
  - 8.3.6.2.1. Key market trends, growth factors and opportunities
  - 8.3.6.2.2. Market size and forecast, by Type
  - 8.3.6.2.3. Market size and forecast, by Material
  - 8.3.6.2.4. Market size and forecast, by Price Point
  - 8.3.6.2.5. Market size and forecast, by Distribution Channel
  - 8.3.6.3. France
  - 8.3.6.3.1. Key market trends, growth factors and opportunities
  - 8.3.6.3.2. Market size and forecast, by Type
  - 8.3.6.3.3. Market size and forecast, by Material
  - 8.3.6.3.4. Market size and forecast, by Price Point
  - 8.3.6.3.5. Market size and forecast, by Distribution Channel
  - 8.3.6.4. Italy
  - 8.3.6.4.1. Key market trends, growth factors and opportunities
  - 8.3.6.4.2. Market size and forecast, by Type
  - 8.3.6.4.3. Market size and forecast, by Material
  - 8.3.6.4.4. Market size and forecast, by Price Point
  - 8.3.6.4.5. Market size and forecast, by Distribution Channel
  - 8.3.6.5. Spain
  - 8.3.6.5.1. Key market trends, growth factors and opportunities
  - 8.3.6.5.2. Market size and forecast, by Type
  - 8.3.6.5.3. Market size and forecast, by Material
  - 8.3.6.5.4. Market size and forecast, by Price Point
  - 8.3.6.5.5. Market size and forecast, by Distribution Channel
  - 8.3.6.6. Netherlands
  - 8.3.6.6.1. Key market trends, growth factors and opportunities
  - 8.3.6.6.2. Market size and forecast, by Type
  - 8.3.6.6.3. Market size and forecast, by Material
  - 8.3.6.6.4. Market size and forecast, by Price Point
  - 8.3.6.6.5. Market size and forecast, by Distribution Channel
  - 8.3.6.7. Rest of Europe
  - 8.3.6.7.1. Key market trends, growth factors and opportunities
  - 8.3.6.7.2. Market size and forecast, by Type
  - 8.3.6.7.3. Market size and forecast, by Material
  - 8.3.6.7.4. Market size and forecast, by Price Point
  - 8.3.6.7.5. Market size and forecast, by Distribution Channel
8.4. Asia-Pacific
- 8.4.1. Key trends and opportunities
- 8.4.2. Market size and forecast, by Type
  - 8.4.2.1. Asia-Pacific Rompers Baby Sleepwear Market by Sub Type
- 8.4.3. Market size and forecast, by Material
- 8.4.4. Market size and forecast, by Price Point
- 8.4.5. Market size and forecast, by Distribution Channel
- 8.4.6. Market size and forecast, by country
  - 8.4.6.1. China
  - 8.4.6.1.1. Key market trends, growth factors and opportunities
  - 8.4.6.1.2. Market size and forecast, by Type
  - 8.4.6.1.3. Market size and forecast, by Material
  - 8.4.6.1.4. Market size and forecast, by Price Point
  - 8.4.6.1.5. Market size and forecast, by Distribution Channel
  - 8.4.6.2. Japan
  - 8.4.6.2.1. Key market trends, growth factors and opportunities
  - 8.4.6.2.2. Market size and forecast, by Type
  - 8.4.6.2.3. Market size and forecast, by Material
  - 8.4.6.2.4. Market size and forecast, by Price Point
  - 8.4.6.2.5. Market size and forecast, by Distribution Channel
  - 8.4.6.3. India
  - 8.4.6.3.1. Key market trends, growth factors and opportunities
  - 8.4.6.3.2. Market size and forecast, by Type
  - 8.4.6.3.3. Market size and forecast, by Material
  - 8.4.6.3.4. Market size and forecast, by Price Point
  - 8.4.6.3.5. Market size and forecast, by Distribution Channel
  - 8.4.6.4. South Korea
  - 8.4.6.4.1. Key market trends, growth factors and opportunities
  - 8.4.6.4.2. Market size and forecast, by Type
  - 8.4.6.4.3. Market size and forecast, by Material
  - 8.4.6.4.4. Market size and forecast, by Price Point
  - 8.4.6.4.5. Market size and forecast, by Distribution Channel
  - 8.4.6.5. Australia
  - 8.4.6.5.1. Key market trends, growth factors and opportunities
  - 8.4.6.5.2. Market size and forecast, by Type
  - 8.4.6.5.3. Market size and forecast, by Material
  - 8.4.6.5.4. Market size and forecast, by Price Point
  - 8.4.6.5.5. Market size and forecast, by Distribution Channel
  - 8.4.6.6. Rest of Asia-Pacific
  - 8.4.6.6.1. Key market trends, growth factors and opportunities
  - 8.4.6.6.2. Market size and forecast, by Type
  - 8.4.6.6.3. Market size and forecast, by Material
  - 8.4.6.6.4. Market size and forecast, by Price Point
  - 8.4.6.6.5. Market size and forecast, by Distribution Channel
8.5. LAMEA
- 8.5.1. Key trends and opportunities
- 8.5.2. Market size and forecast, by Type
  - 8.5.2.1. LAMEA Rompers Baby Sleepwear Market by Sub Type
- 8.5.3. Market size and forecast, by Material
- 8.5.4. Market size and forecast, by Price Point
- 8.5.5. Market size and forecast, by Distribution Channel
- 8.5.6. Market size and forecast, by country
  - 8.5.6.1. Brazil
  - 8.5.6.1.1. Key market trends, growth factors and opportunities
  - 8.5.6.1.2. Market size and forecast, by Type
  - 8.5.6.1.3. Market size and forecast, by Material
  - 8.5.6.1.4. Market size and forecast, by Price Point
  - 8.5.6.1.5. Market size and forecast, by Distribution Channel
  - 8.5.6.2. Argentina
  - 8.5.6.2.1. Key market trends, growth factors and opportunities
  - 8.5.6.2.2. Market size and forecast, by Type
  - 8.5.6.2.3. Market size and forecast, by Material
  - 8.5.6.2.4. Market size and forecast, by Price Point
  - 8.5.6.2.5. Market size and forecast, by Distribution Channel
  - 8.5.6.3. Saudi Arabia
  - 8.5.6.3.1. Key market trends, growth factors and opportunities
  - 8.5.6.3.2. Market size and forecast, by Type
  - 8.5.6.3.3. Market size and forecast, by Material
  - 8.5.6.3.4. Market size and forecast, by Price Point
  - 8.5.6.3.5. Market size and forecast, by Distribution Channel
  - 8.5.6.4. United Arab Emirates
  - 8.5.6.4.1. Key market trends, growth factors and opportunities
  - 8.5.6.4.2. Market size and forecast, by Type
  - 8.5.6.4.3. Market size and forecast, by Material
  - 8.5.6.4.4. Market size and forecast, by Price Point
  - 8.5.6.4.5. Market size and forecast, by Distribution Channel
  - 8.5.6.5. South Africa
  - 8.5.6.5.1. Key market trends, growth factors and opportunities
  - 8.5.6.5.2. Market size and forecast, by Type
  - 8.5.6.5.3. Market size and forecast, by Material
  - 8.5.6.5.4. Market size and forecast, by Price Point
  - 8.5.6.5.5. Market size and forecast, by Distribution Channel
  - 8.5.6.6. Rest of LAMEA
  - 8.5.6.6.1. Key market trends, growth factors and opportunities
  - 8.5.6.6.2. Market size and forecast, by Type
  - 8.5.6.6.3. Market size and forecast, by Material
  - 8.5.6.6.4. Market size and forecast, by Price Point
  - 8.5.6.6.5. Market size and forecast, by Distribution Channel

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top player positioning, 2022

CHAPTER 10: COMPANY PROFILES

10.1. Benetton Group S.R.L.
- 10.1.1. Company overview
- 10.1.2. Key Executives
- 10.1.3. Company snapshot
- 10.1.4. Operating business segments
- 10.1.5. Product portfolio
- 10.1.6. Key strategic moves and developments
10.2. Carter's, Inc.
- 10.2.1. Company overview
- 10.2.2. Key Executives
- 10.2.3. Company snapshot
- 10.2.4. Operating business segments
- 10.2.5. Product portfolio
- 10.2.6. Business performance
- 10.2.7. Key strategic moves and developments
10.3. H&M Hennes & Mauritz AB
- 10.3.1. Company overview
- 10.3.2. Key Executives
- 10.3.3. Company snapshot
- 10.3.4. Operating business segments
- 10.3.5. Product portfolio
- 10.3.6. Business performance
- 10.3.7. Key strategic moves and developments
10.4. Mothercare plc
- 10.4.1. Company overview
- 10.4.2. Key Executives
- 10.4.3. Company snapshot
- 10.4.4. Operating business segments
- 10.4.5. Product portfolio
- 10.4.6. Business performance
10.5. Nike, Inc.
- 10.5.1. Company overview
- 10.5.2. Key Executives
- 10.5.3. Company snapshot
- 10.5.4. Operating business segments
- 10.5.5. Product portfolio
- 10.5.6. Business performance
10.6. PVH Corp.
- 10.6.1. Company overview
- 10.6.2. Key Executives
- 10.6.3. Company snapshot
- 10.6.4. Operating business segments
- 10.6.5. Product portfolio
- 10.6.6. Business performance
- 10.6.7. Key strategic moves and developments
10.7. The Children's Place, Inc.
- 10.7.1. Company overview
- 10.7.2. Key Executives
- 10.7.3. Company snapshot
- 10.7.4. Operating business segments
- 10.7.5. Product portfolio
- 10.7.6. Business performance
- 10.7.7. Key strategic moves and developments
10.8. The Gap, Inc.
- 10.8.1. Company overview
- 10.8.2. Key Executives
- 10.8.3. Company snapshot
- 10.8.4. Operating business segments
- 10.8.5. Product portfolio
- 10.8.6. Business performance
- 10.8.7. Key strategic moves and developments
10.9. Industria de Diseno Textil, S.A.
- 10.9.1. Company overview
- 10.9.2. Key Executives
- 10.9.3. Company snapshot
- 10.9.4. Operating business segments
- 10.9.5. Product portfolio
- 10.9.6. Business performance
- 10.9.7. Key strategic moves and developments
10.10. Under Armour, Inc.
- 10.10.1. Company overview
- 10.10.2. Key Executives
- 10.10.3. Company snapshot
- 10.10.4. Operating business segments
- 10.10.5. Product portfolio
- 10.10.6. Business performance