PUBLISHER: Allied Market Research | PRODUCT CODE: 1344474
PUBLISHER: Allied Market Research | PRODUCT CODE: 1344474
According to a new report published by Allied Market Research, titled, "Adult Diapers Market," The adult diapers market was valued at $17.6 billion in 2022, and is estimated to reach $38.2 billion by 2032, growing at a CAGR of 8.2% from 2023 to 2032.
Adult diapers are designed to mainly support adult incontinence. These kinds of diapers are majorly worn by customers suffering from abnormal health conditions such as diarrhea, incontinence, mobility impairment, or dementia. Increase in rate of urbanization, rise in number of aged populations with urinary incontinence, and rapid development of healthcare sector, are some of the key factors that drive the growth of the global adult diapers market terms of value sales.
According to target customer requirements, there are different types of adult diapers available in the market such as briefs, disposable underwear, liners, under pads, and bariatric. Over the years, the global diapers market has witnessed continuous improvisation in its product offerings where some of the key manufacturers have included specific type of fabric materials that not only assures higher absorbency rate but also makes sure the user feels comfortable while wearing it.
The global market for feminine hygiene products is growing as a result of rising personal hygiene knowledge and literacy. Both the younger and older population are now more aware of the necessity of maintaining proper personal hygiene owing to many government efforts and social media campaigns. The demand for sanitary products like adult diapers rises because of these programs and marketing efforts that improve consumer understanding and acceptance of sanitary products.
Adult diapers are one of those things that both older people and younger people need, especially if they have bladder leakage or other similar issues. Manufacturers have planned enhancements to their product offerings in terms of features and specifications in response to the significance of such hygienic items to consumers. Higher absorbency rates, smell control, and the use of premium fabric materials that increase user comfort are just a few of the critical factors that these manufacturers have been aiming to improve. Adult diapers fuel demand within the target market owing to their significant attributes, which helps the market expand in terms of value sales.
Premiumization is the process through which manufacturers draw attention to a product's superior quality and exclusivity to boost consumer appeal. It is driven by a taste for high-quality goods and services rather than a requirement for affordable pricing. The rise in per capita income has increased consumers' propensity to choose high-quality products and services. Most branded adult nappies are under the premium category, which ensures increased efficacy.
The hygiene market can be significantly impacted by consumer preferences. This is particularly valid for diapers for babies and adults. Like other consumer goods, consumers demand the design of disposable hygiene products to be more streamlined, secure, and intelligent. These trends are forcing diaper manufacturers to reconsider both baby and adult diapers. Diaper users from companies like Hello Bello and The Honest Company now include complex, one-of-a-kind patterns. In addition to the traditional patterns featuring animals, food, and other things, there are seasonal and limited-edition patterns. Diapers can even be made in accordance with consumer preferences. The Internet of Things (IoT) has made it possible to connect everyday items use, and hygiene products are no different. Smart diapers have been launched by companies such as Pampers. For instance, Prevail, one of the key brands in the global adult diapers market, promotes its products with features such as a silky, soft outer fabric that provides a softer and comfortable fit. The product is being designed for both urinary and fecal incontinence.
The adult diapers market is segmented on the basis of product type, end user, distribution channel and region. By product type, the adult diaper market is classified into pant type, pad type, tape type and others. Depending on end user, the market is categorized into women, men and unisex. By distribution channel, it is categorized into e-commerce and offline channel. By region, the market is analyzed in North America, Europe, Asia-Pacific and LAMEA.
Some of the major players analyzed in this report are: Tykables, Drylock Technologies NV, Linette, Nobel Hygiene Pvt. Ltd., Abena A/S, Attends Healthcare Products Inc., Rearz Inc., Kimberly-Clark Corporation, Principle Business Enterprises, Inc. and The Procter & Gamble Company.