PUBLISHER: Allied Market Research | PRODUCT CODE: 1365633
PUBLISHER: Allied Market Research | PRODUCT CODE: 1365633
According to a new report published by Allied Market Research, titled, "E-Commerce Buy Now Pay Later Market," The e-commerce buy now pay later market was valued at $4.2 billion in 2022, and is estimated to reach $57.8 billion by 2032, growing at a CAGR of 30.4% from 2023 to 2032.
Increase in the number of smartphone users the rise of the purchase now pay later sector in e-commerce has been significantly impacted by the rise in number of smartphone users. There is an increase in number of people utilizing their smartphones to do their online shopping, with the development of mobile technology, which has increased the demand for mobile-friendly payment choices such as purchase now pay later. Smartphones have become a vital component of daily life and provide a convenient and simple way to shop online whenever and wherever. There has been a huge change in customer behavior due to this, with many individuals now choosing to shop online from mobile devices rather than desktop computers. In addition, low cost, and practical payment options. This is thus a major growth factor for the market. Moreover, growth in number of e-commerce websites are major driving factors for the BNPL market. However, BNPL options not available for several goods on e-commerce websites this is because the availability of these options may depend on several factors, such as the value of the goods, the policies of the merchant, and the specific buy now pay later provider being used. Online merchants may occasionally decide not to provide BNPL alternatives for specific products because they may be expensive or more challenging to resale if customers do not make their payments as agreed. This is often the case with products that are regarded as luxury goods, such as fine jewelry, high-end technology, and designer clothing. Furthermore, the increase in bad debts is another major factor hampering the growth of the market. On the contrary, consumer demand for flexible payment options in the e-commerce BNPL business has significantly increased. Customers have started to expect more flexible payment options that enable them to make purchases without having to pay for them all at once as they become used to the flexibility and convenience of online shopping.
The e-commerce buy now pay later market is segmented on the basis of product type, repayment model, end user, and region. On the basis of product type, the market is segmented into fashion accessories, mobiles and laptops, electronic appliances, and others. On the basis of repayment model, it is bifurcated into manual repayment schedules and automatic repayment. On the basis of end user, it is segmented into Gen Z (21-25), millennials (26-40), Gen X (41-55), and baby boomers (56-75). On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the e-commerce buy now pay later market such as Affirm Holdings Inc., Bread Financial, Klarna Bank, Laybuy Holdings Limited., Paypal, Payright Limited., QuickFee Group LLC., Sezzle Inc., Splitit Payments Ltd, and Zip Co Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in e-commerce buy now pay later market.
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