Content marketing Market By Channel Type (Social Media, Blogs, Video Platforms, Others), By End Use (Brand Awareness, Lead Generation, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

According to a new report published by Allied Market Research, titled, "Content marketing Market," The content marketing market was valued at $413.20 billion in 2022, and is estimated to reach $1956.4 billion by 2032, growing at a CAGR of 16.9% from 2023 to 2032. The content marketing industry is a dynamic and ever-evolving landscape driven by the diverse range of content formats and platforms available to businesses today. One of the fundamental components of content marketing is blogs which serve as a valuable resource for promoting products, discussing industry trends, and showcasing expertise. Blogs are often complemented with custom images and videos to enhance engagement.

In today's digital age, social media has emerged as a global platform that connects people from all corners of the world. It serves as a hub for individuals to connect, communicate, and share experiences with friends and acquaintances. However, the evolution of social media has not only transformed personal interactions but has also revolutionized the business world. Social media has evolved into one of the most indispensable tools in the realm of marketing strategy particularly in the context of brand health and development.

Social Media Content Marketing (SMCM) is the cornerstone of effective brand communication through social media platforms. It serves as the conduit for delivering impactful information to consumers captivating their attention and encouraging continued engagement with brands. Brand health, on the other hand, represents the long-term evaluation of a brand's awareness and equity among digital audiences. The role of SMCM in brand health is indispensable as it acts as the medium through which consumers gather information about brands and products. Effective SMCM has a direct impact on brand health, influencing the perception of consumers. A well-executed SMCM strategy can elevate a brand's health score by increasing awareness, building credibility, and enhancing brand equity. Therefore, it is imperative for businesses to excel in content marketing to attract and retain customers enticing them to visit their pages, stay updated with the latest news, and ultimately become repeat purchasers. The content marketing industry finds itself at the intersection of this digital transformation, with SMCM playing a pivotal role in shaping brand health and success in the contemporary market.

Lack of knowledge and expertise in effectively delivery the content to generate leads, create brand awareness, and increase the business revenue are few of the major factors estimated to restrain the content marketing market revenue growth in the upcoming years.

The growing popularity of video platforms to generate excellent opportunities in the market. Video platforms are increasingly using algorithms and user data to personalize content recommendations. This helps keep viewers engaged and encourages them to spend more time on the platform. Encouraging user-generated content (UGC) through challenges, contests, or user testimonials can be a powerful driver for video marketing. UGC adds authenticity and engagement to brand campaigns. A variety of content formats, such as explainer videos, tutorials, interviews, webinars, and storytelling, cater to different audience preferences and needs. Diversifying content keeps viewers engaged and informed.

Furthermore, partnering with social media influencers and content creators can help brands reach a broader and more engaged audience. Influencer marketing has become a significant driver of video content promotion. Advanced analytics tools provide valuable data on video performance, viewer behavior, and engagement metrics. This data-driven approach allows content creators to refine their strategies and optimize their content. Emerging technologies like Augmented Reality and Virtual Reality (AR/VR) are being integrated into video content marketing to create immersive experiences. These technologies can be particularly effective for industries like gaming, tourism, and real estate.

The COVID-19 pandemic led to positive impact on the content marketing industry owing to increase in digitization in the business globally and growing popularity of online platforms for shopping, entertainment, and others. The post-COVID content marketing industry is characterized by a continued emphasis on digital channels, an increased focus on authenticity and empathy, and an increasing reliance on data-driven personalization. While the pandemic accelerated these trends, they are now integral to the evolving landscape of content marketing.

The key players profiled in this report include: Jack In The Box, Media.Monks, Watconsult, BC Web Wise, Lowe Lintas, Wavemaker Global, Dentsu Webchutney, Ogilvy, Mindshare, and Social Beat. The market players are continuously striving to achieve a dominant position in this competitive market using strategies such as collaborations and acquisitions.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the content marketing market analysis from 2022 to 2032 to identify the prevailing content marketing market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the content marketing market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global content marketing market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
Free Upcoming Version on the Purchase of Five and Enterprise User License.
16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
Free data Pack on the Five and Enterprise User License. (Excel version of the report)
Free Updated report if the report is 6-12 months old or older.
24-hour priority response*
Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

Consumer Buying Behavior Analysis
End user preferences and pain points
Investment Opportunities
Upcoming/New Entrant by Regions
Technology Trend Analysis
Go To Market Strategy
Market share analysis of players by products/segments
Pain Point Analysis
Regulatory Guidelines
Strategic Recommedations
Additional company profiles with specific to client's interest
Additional country or region analysis- market size and forecast
Criss-cross segment analysis- market size and forecast
Expanded list for Company Profiles
Historic market data
Market share analysis of players at global/region/country level
SWOT Analysis

Key Market Segments

By Channel Type

Social Media
Blogs
Video Platforms
Others

By End Use

Brand Awareness
Lead Generation
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA

Key Market Players:

JACK IN THE BOX WORLDWIDE
MEDIA.MONKS
WATCONSULT
bc web wise
lowe lintas
WAVEMAKER GLOBAL
DENTSU WEBCHUTNEY
Ogilvy
Mindshare Media Ltd
Social Beat Digital Marketing LLP
TAG
schbang
ZOO MEDIA
the glitch

Product Code: A68748

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities
3.5. Market Share Analysis
3.6. Value Chain Analysis
3.7. Key Regulation Analysis
3.8. Patent Landscape

CHAPTER 4: CONTENT MARKETING MARKET, BY CHANNEL TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Social Media
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Blogs
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Video Platforms
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
4.5. Others
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country

CHAPTER 5: CONTENT MARKETING MARKET, BY END USE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Brand Awareness
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Lead Generation
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Others
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country

CHAPTER 6: CONTENT MARKETING MARKET, BY REGION

6.1. Overview
- 6.1.1. Market size and forecast By Region
6.2. North America
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by Channel Type
- 6.2.3. Market size and forecast, by End Use
- 6.2.4. Market size and forecast, by country
  - 6.2.4.1. U.S.
  - 6.2.4.1.1. Market size and forecast, by Channel Type
  - 6.2.4.1.2. Market size and forecast, by End Use
  - 6.2.4.2. Canada
  - 6.2.4.2.1. Market size and forecast, by Channel Type
  - 6.2.4.2.2. Market size and forecast, by End Use
  - 6.2.4.3. Mexico
  - 6.2.4.3.1. Market size and forecast, by Channel Type
  - 6.2.4.3.2. Market size and forecast, by End Use
6.3. Europe
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by Channel Type
- 6.3.3. Market size and forecast, by End Use
- 6.3.4. Market size and forecast, by country
  - 6.3.4.1. Germany
  - 6.3.4.1.1. Market size and forecast, by Channel Type
  - 6.3.4.1.2. Market size and forecast, by End Use
  - 6.3.4.2. UK
  - 6.3.4.2.1. Market size and forecast, by Channel Type
  - 6.3.4.2.2. Market size and forecast, by End Use
  - 6.3.4.3. France
  - 6.3.4.3.1. Market size and forecast, by Channel Type
  - 6.3.4.3.2. Market size and forecast, by End Use
  - 6.3.4.4. Spain
  - 6.3.4.4.1. Market size and forecast, by Channel Type
  - 6.3.4.4.2. Market size and forecast, by End Use
  - 6.3.4.5. Italy
  - 6.3.4.5.1. Market size and forecast, by Channel Type
  - 6.3.4.5.2. Market size and forecast, by End Use
  - 6.3.4.6. Rest of Europe
  - 6.3.4.6.1. Market size and forecast, by Channel Type
  - 6.3.4.6.2. Market size and forecast, by End Use
6.4. Asia-Pacific
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by Channel Type
- 6.4.3. Market size and forecast, by End Use
- 6.4.4. Market size and forecast, by country
  - 6.4.4.1. China
  - 6.4.4.1.1. Market size and forecast, by Channel Type
  - 6.4.4.1.2. Market size and forecast, by End Use
  - 6.4.4.2. Japan
  - 6.4.4.2.1. Market size and forecast, by Channel Type
  - 6.4.4.2.2. Market size and forecast, by End Use
  - 6.4.4.3. India
  - 6.4.4.3.1. Market size and forecast, by Channel Type
  - 6.4.4.3.2. Market size and forecast, by End Use
  - 6.4.4.4. South Korea
  - 6.4.4.4.1. Market size and forecast, by Channel Type
  - 6.4.4.4.2. Market size and forecast, by End Use
  - 6.4.4.5. Australia
  - 6.4.4.5.1. Market size and forecast, by Channel Type
  - 6.4.4.5.2. Market size and forecast, by End Use
  - 6.4.4.6. Rest of Asia-Pacific
  - 6.4.4.6.1. Market size and forecast, by Channel Type
  - 6.4.4.6.2. Market size and forecast, by End Use
6.5. LAMEA
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by Channel Type
- 6.5.3. Market size and forecast, by End Use
- 6.5.4. Market size and forecast, by country
  - 6.5.4.1. Brazil
  - 6.5.4.1.1. Market size and forecast, by Channel Type
  - 6.5.4.1.2. Market size and forecast, by End Use
  - 6.5.4.2. Saudi Arabia
  - 6.5.4.2.1. Market size and forecast, by Channel Type
  - 6.5.4.2.2. Market size and forecast, by End Use
  - 6.5.4.3. UAE
  - 6.5.4.3.1. Market size and forecast, by Channel Type
  - 6.5.4.3.2. Market size and forecast, by End Use
  - 6.5.4.4. South Africa
  - 6.5.4.4.1. Market size and forecast, by Channel Type
  - 6.5.4.4.2. Market size and forecast, by End Use
  - 6.5.4.5. Rest of LAMEA
  - 6.5.4.5.1. Market size and forecast, by Channel Type
  - 6.5.4.5.2. Market size and forecast, by End Use

CHAPTER 7: COMPETITIVE LANDSCAPE

7.1. Introduction
7.2. Top winning strategies
7.3. Product mapping of top 10 player
7.4. Competitive dashboard
7.5. Competitive heatmap
7.6. Top player positioning, 2022

CHAPTER 8: COMPANY PROFILES

8.1. JACK IN THE BOX WORLDWIDE
- 8.1.1. Company overview
- 8.1.2. Key executives
- 8.1.3. Company snapshot
8.2. MEDIA.MONKS
- 8.2.1. Company overview
- 8.2.2. Key executives
- 8.2.3. Company snapshot
8.3. WATCONSULT
- 8.3.1. Company overview
- 8.3.2. Key executives
- 8.3.3. Company snapshot
8.4. bc web wise
- 8.4.1. Company overview
- 8.4.2. Key executives
- 8.4.3. Company snapshot
8.5. lowe lintas
- 8.5.1. Company overview
- 8.5.2. Key executives
- 8.5.3. Company snapshot
8.6. WAVEMAKER GLOBAL
- 8.6.1. Company overview
- 8.6.2. Key executives
- 8.6.3. Company snapshot
8.7. DENTSU WEBCHUTNEY
- 8.7.1. Company overview
- 8.7.2. Key executives
- 8.7.3. Company snapshot
8.8. Ogilvy
- 8.8.1. Company overview
- 8.8.2. Key executives
- 8.8.3. Company snapshot
8.9. Mindshare Media Ltd
- 8.9.1. Company overview
- 8.9.2. Key executives
- 8.9.3. Company snapshot
8.10. Social Beat Digital Marketing LLP
- 8.10.1. Company overview
- 8.10.2. Key executives
- 8.10.3. Company snapshot
8.11. TAG
- 8.11.1. Company overview
- 8.11.2. Key executives
- 8.11.3. Company snapshot
8.12. schbang
- 8.12.1. Company overview
- 8.12.2. Key executives
- 8.12.3. Company snapshot
8.13. ZOO MEDIA
- 8.13.1. Company overview
- 8.13.2. Key executives
- 8.13.3. Company snapshot
8.14. the glitch
- 8.14.1. Company overview
- 8.14.2. Key executives
- 8.14.3. Company snapshot