PUBLISHER: Allied Market Research | PRODUCT CODE: 1446890
PUBLISHER: Allied Market Research | PRODUCT CODE: 1446890
Consumer cybersecurity software is the protection of internet-connected systems, such as hardware, software, and data from cyber threats. The practice is used by individuals and enterprises to protect against unauthorized access to data centers and other computerized systems. Cybersecurity's importance grows with more users, devices, and programs in the enterprise. In addition, rise in the deployment of automated security solutions in large enterprises and SMEs is expected to propel the global market growth. Automation has become an integral component to keep businesses protected from the growing number and sophistication of cyber threats. Using artificial intelligence (AI) and machine learning in areas with high-volume data streams can help improve cybersecurity in several categories such as threat detection and threat response.
Growing emphasis on remote work environments across regions is one of the major driving factors for the consumer cybersecurity software market. Factors such as growth in digitalization, rise in the need for intelligent software systems, and increase in adoption of advanced technologies positively impact the growth of the market. In addition, rise in the adoption of IoT devices, advancements in AI technology, and growth in demand for automation are expected to fuel the growth of the market during the forecast period. Furthermore, the expansion of cybersecurity applications in various industries is expected to provide lucrative growth opportunities for the market in the upcoming years. Moreover, development of edge computing technology to enable real-time processing of data and reduce latency and rise in adoption of cloud computing to enable scalability, flexibility, and cost-effectiveness of cybersecurity systems are anticipated to create lucrative opportunities for market growth. However, data privacy & security concerns and lack of standardization in data formats, communication protocols, and networks are expected to hamper the market growth.
The key factors positively affecting the consumer cybersecurity software market include rise in the number of sophisticated cyberattacks and extensive adoption and deployments of digital technologies. However, high costs associated with consumer cybersecurity software solutions, lack of skilled professionals, and technical complexities in the deployment of security solutions hinder the market growth. However, favorable government initiatives and investments to strengthen security infrastructure and growing demand for cybersecurity services offer lucrative market opportunities for market players.
The consumer cybersecurity software market is segmented by offering, deployment mode, device type, and region. By offering, the market is segmented into application security, network security, identity theft protection, infrastructure protection software, password management software, and others. On the basis of deployment mode, the market is segmented into on-premise and cloud. On the basis of device type, the market is segmented into PC/laptop security software, smartphone security apps, tablet security software, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America and MEA.
The market players operating in the global consumer cybersecurity software market are AVG Technologies, CyberArk Software Ltd., Fortinet, Cisco Systems Inc., IBM Corporation, Juniper Networks, Inc., Microsoft Corporation, Sophos Ltd., Check Point Software Technologies, and McAfee. This report further frameworks the latest things and key areas of the venture. Moreover, it incorporates Porter's five powers examination to grasp the competitive situation of the business and the role of every stakeholder. The report includes the methodologies embraced by key market players to keep up with their traction in the market. Furthermore, it highlights the competitive landscape of key market players to increase their market share and sustain intense competition in the industry.
Additional benefits you will get with this purchase are:
Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)