Photo as a Service Market By Type (School Photography, Event Photography, Wedding Photography, Theme Park and Cruise Line Photography, Photo Restoration, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

List of Tables

The global photo as a service market was valued at $48.2 billion in 2022, and is projected to reach $74.2 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032.

The photo as a service market includes professional services offered by photographers and photography studios to meet various visual content needs. This includes school photography, portrait photography, event coverage, commercial photography for businesses, product photography, weeding photography, theme park and cruise line photography, and photo restoration.

Rise in demand for high-quality visual content has fueled the growth of the photo as a service market. In today's digital age, businesses, brands, and individuals rely heavily on visually engaging content to captivate their audience and stand out in crowded online spaces. Professional photography services play a crucial role in meeting this demand by providing expertly crafted images and videos tailored to clients' specific needs and preferences. Whether it is product photography for e-commerce, corporate headshots for professional branding, or event coverage for special occasions, photographers offer valuable expertise and creativity to enhance visual storytelling.

According to the U.S. Census Bureau projections indicating a 4 % increase in photographer employment between 2022 and 2032, align with the average growth rate across all occupations. With 148,900 photographers employed in 2022 and projections foreseeing a consistent rise to 155,000 annually, such factors significantly surged market demand for photo-as-a-service offerings. These professionals offer a flexible and diverse range of services, catering to various client needs and preferences. Their presence in the market increases accessibility to photography services for individuals, small businesses, and organizations.

Popularity of drone photography has significantly surged the market demand for the photo-as-a-services. Drones offer unique perspectives and aerial views that were previously inaccessible, making them increasingly sought after for various applications such as events, weddings, real estate, construction, and cinematography. Clients expect drone footage to enhance their projects, events, or marketing materials. This surge in demand has opened new avenues for photographers specializing in drone photography, leading to increased revenue streams and market opportunities. In addition, the versatility and creativity offered by drone technology have attracted a broader range of clients, further driving the growth of the photo as a service market.

The statistics from the Federal Aviation Administration (FAA) indicate a significant number of drones registered as of December 31, 2023. Specifically, there were 790,918 drones registered, out of which 369,528 were designated for commercial purposes, and 416,095 were for recreational use. The widespread adoption of drones across various sectors, including weeding, events and recreational activities further contributes to surge in demand for drone photography services in the photo as a service market.

The photo market is segmented into type and region. On the basis of type, the market is segmented into school photography, events photography, wedding photography, theme park & cruise line photography, photo restoration, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe). Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).

The major players operating in the global photo as a service market are Lifetouch Inc., Cherry Hill Programs, Inc., George Street Photo and Video, LLC, Strawbridge Studios, Inc., Studio Alice Co. Ltd., HR Imaging Partners Inc., Bella Baby Photography, LLC, Fisher Studios Ltd., MSP Photography Pty Ltd, and Carma Media Productions LLC.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the photo as a service market analysis from 2022 to 2032 to identify the prevailing photo as a service market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the photo as a service market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global photo as a service market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
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Technology Trend Analysis
Average Consumer Expenditure
Go To Market Strategy
Pain Point Analysis
Strategic Recommendations
Historic market data
Key player details (including location, contact details, supplier/vendor network etc. in excel format)
SWOT Analysis
Volume Market Size and Forecast

Key Market Segments

By Type

School Photography
- Sub Type
- Seniors
- Non-seniors
- Colleges
- Others
Event Photography
Wedding Photography
Theme Park and Cruise Line Photography
Photo Restoration
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA

Key Market Players:

Lifetouch Inc.
Cherry Hill Programs, Inc.
George Street Photo and Video, LLC
Strawbridge Studios, Inc.
Studio Alice Co. Ltd.
Bella Baby Photography, LLC
Fisher Studios Ltd.
MSP Photography Pty Ltd.
Carma Media Productions LLC.
HR Imaging Partners, Inc.

Product Code: A312697

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of service providers
- 3.3.2. High threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Increase in demand for high-quality visual content
  - 3.4.1.2. Growth of freelance and independent photographers
- 3.4.2. Restraints
  - 3.4.2.1. High Costs for Technological Advancements
  - 3.4.2.2. Competition from DIY solutions
- 3.4.3. Opportunities
  - 3.4.3.1. Rise in popularity of drone photography
  - 3.4.3.2. Increase in demand from commercial and E-commerce photography

CHAPTER 4: PHOTO AS A SERVICE MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. School Photography
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.2.4. School Photography Photo as a Service Market by Sub Type
  - 4.2.4.1. Seniors Market size and forecast, by region
  - 4.2.4.2. Seniors Market size and forecast, by country
  - 4.2.4.3. Non-seniors Market size and forecast, by region
  - 4.2.4.4. Non-seniors Market size and forecast, by country
  - 4.2.4.5. Colleges Market size and forecast, by region
  - 4.2.4.6. Colleges Market size and forecast, by country
  - 4.2.4.7. Others Market size and forecast, by region
  - 4.2.4.8. Others Market size and forecast, by country
4.3. Event Photography
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Wedding Photography
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
4.5. Theme Park and Cruise Line Photography
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
4.6. Photo Restoration
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
4.7. Others
- 4.7.1. Key market trends, growth factors and opportunities
- 4.7.2. Market size and forecast, by region
- 4.7.3. Market share analysis by country

CHAPTER 5: PHOTO AS A SERVICE MARKET, BY REGION

5.1. Overview
- 5.1.1. Market size and forecast By Region
5.2. North America
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by Type
  - 5.2.2.1. North America School Photography Photo as a Service Market by Sub Type
- 5.2.3. Market size and forecast, by country
  - 5.2.3.1. U.S.
  - 5.2.3.1.1. Market size and forecast, by Type
  - 5.2.3.1.1.1. U.S. School Photography Photo as a Service Market by Sub Type
  - 5.2.3.2. Canada
  - 5.2.3.2.1. Market size and forecast, by Type
  - 5.2.3.2.1.1. Canada School Photography Photo as a Service Market by Sub Type
  - 5.2.3.3. Mexico
  - 5.2.3.3.1. Market size and forecast, by Type
  - 5.2.3.3.1.1. Mexico School Photography Photo as a Service Market by Sub Type
5.3. Europe
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by Type
  - 5.3.2.1. Europe School Photography Photo as a Service Market by Sub Type
- 5.3.3. Market size and forecast, by country
  - 5.3.3.1. Germany
  - 5.3.3.1.1. Market size and forecast, by Type
  - 5.3.3.1.1.1. Germany School Photography Photo as a Service Market by Sub Type
  - 5.3.3.2. UK
  - 5.3.3.2.1. Market size and forecast, by Type
  - 5.3.3.2.1.1. UK School Photography Photo as a Service Market by Sub Type
  - 5.3.3.3. France
  - 5.3.3.3.1. Market size and forecast, by Type
  - 5.3.3.3.1.1. France School Photography Photo as a Service Market by Sub Type
  - 5.3.3.4. Italy
  - 5.3.3.4.1. Market size and forecast, by Type
  - 5.3.3.4.1.1. Italy School Photography Photo as a Service Market by Sub Type
  - 5.3.3.5. Spain
  - 5.3.3.5.1. Market size and forecast, by Type
  - 5.3.3.5.1.1. Spain School Photography Photo as a Service Market by Sub Type
  - 5.3.3.6. Rest of Europe
  - 5.3.3.6.1. Market size and forecast, by Type
  - 5.3.3.6.1.1. Rest of Europe School Photography Photo as a Service Market by Sub Type
5.4. Asia-Pacific
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by Type
  - 5.4.2.1. Asia-Pacific School Photography Photo as a Service Market by Sub Type
- 5.4.3. Market size and forecast, by country
  - 5.4.3.1. China
  - 5.4.3.1.1. Market size and forecast, by Type
  - 5.4.3.1.1.1. China School Photography Photo as a Service Market by Sub Type
  - 5.4.3.2. Japan
  - 5.4.3.2.1. Market size and forecast, by Type
  - 5.4.3.2.1.1. Japan School Photography Photo as a Service Market by Sub Type
  - 5.4.3.3. India
  - 5.4.3.3.1. Market size and forecast, by Type
  - 5.4.3.3.1.1. India School Photography Photo as a Service Market by Sub Type
  - 5.4.3.4. South Korea
  - 5.4.3.4.1. Market size and forecast, by Type
  - 5.4.3.4.1.1. South Korea School Photography Photo as a Service Market by Sub Type
  - 5.4.3.5. Australia
  - 5.4.3.5.1. Market size and forecast, by Type
  - 5.4.3.5.1.1. Australia School Photography Photo as a Service Market by Sub Type
  - 5.4.3.6. Rest of Asia-Pacific
  - 5.4.3.6.1. Market size and forecast, by Type
  - 5.4.3.6.1.1. Rest of Asia-Pacific School Photography Photo as a Service Market by Sub Type
5.5. LAMEA
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by Type
  - 5.5.2.1. LAMEA School Photography Photo as a Service Market by Sub Type
- 5.5.3. Market size and forecast, by country
  - 5.5.3.1. Brazil
  - 5.5.3.1.1. Market size and forecast, by Type
  - 5.5.3.1.1.1. Brazil School Photography Photo as a Service Market by Sub Type
  - 5.5.3.2. South Africa,
  - 5.5.3.2.1. Market size and forecast, by Type
  - 5.5.3.2.1.1. South Africa, School Photography Photo as a Service Market by Sub Type
  - 5.5.3.3. Saudi Arabia
  - 5.5.3.3.1. Market size and forecast, by Type
  - 5.5.3.3.1.1. Saudi Arabia School Photography Photo as a Service Market by Sub Type
  - 5.5.3.4. UAE
  - 5.5.3.4.1. Market size and forecast, by Type
  - 5.5.3.4.1.1. UAE School Photography Photo as a Service Market by Sub Type
  - 5.5.3.5. Argentina
  - 5.5.3.5.1. Market size and forecast, by Type
  - 5.5.3.5.1.1. Argentina School Photography Photo as a Service Market by Sub Type
  - 5.5.3.6. Rest of LAMEA
  - 5.5.3.6.1. Market size and forecast, by Type
  - 5.5.3.6.1.1. Rest of LAMEA School Photography Photo as a Service Market by Sub Type

CHAPTER 6: COMPETITIVE LANDSCAPE

6.1. Introduction
6.2. Top winning strategies
6.3. Product mapping of top 10 player
6.4. Competitive dashboard
6.5. Competitive heatmap
6.6. Top player positioning, 2022

CHAPTER 7: COMPANY PROFILES

7.1. Lifetouch Inc.
- 7.1.1. Company overview
- 7.1.2. Key executives
- 7.1.3. Company snapshot
- 7.1.4. Operating business segments
- 7.1.5. Product portfolio
- 7.1.6. Key strategic moves and developments
7.2. Strawbridge Studios, Inc.
- 7.2.1. Company overview
- 7.2.2. Key executives
- 7.2.3. Company snapshot
- 7.2.4. Operating business segments
- 7.2.5. Product portfolio
7.3. Cherry Hill Programs, Inc.
- 7.3.1. Company overview
- 7.3.2. Key executives
- 7.3.3. Company snapshot
- 7.3.4. Operating business segments
- 7.3.5. Product portfolio
7.4. George Street Photo and Video, LLC
- 7.4.1. Company overview
- 7.4.2. Key executives
- 7.4.3. Company snapshot
- 7.4.4. Operating business segments
- 7.4.5. Product portfolio
7.5. Studio Alice Co. Ltd.
- 7.5.1. Company overview
- 7.5.2. Key executives
- 7.5.3. Company snapshot
- 7.5.4. Operating business segments
- 7.5.5. Product portfolio
- 7.5.6. Business performance
- 7.5.7. Key strategic moves and developments
7.6. HR Imaging Partners, Inc.
- 7.6.1. Company overview
- 7.6.2. Key executives
- 7.6.3. Company snapshot
- 7.6.4. Operating business segments
- 7.6.5. Product portfolio
7.7. Bella Baby Photography, LLC
- 7.7.1. Company overview
- 7.7.2. Key executives
- 7.7.3. Company snapshot
- 7.7.4. Operating business segments
- 7.7.5. Product portfolio
7.8. Fisher Studios Ltd.
- 7.8.1. Company overview
- 7.8.2. Key executives
- 7.8.3. Company snapshot
- 7.8.4. Operating business segments
- 7.8.5. Product portfolio
7.9. MSP Photography Pty Ltd.
- 7.9.1. Company overview
- 7.9.2. Key executives
- 7.9.3. Company snapshot
- 7.9.4. Operating business segments
- 7.9.5. Product portfolio
7.10. Carma Media Productions LLC.
- 7.10.1. Company overview
- 7.10.2. Key executives
- 7.10.3. Company snapshot
- 7.10.4. Operating business segments
- 7.10.5. Product portfolio