Consumer Digital Healthcare: Case Studies and Analysis

"Consumer digital healthcare services must target specific market needs, such as unaffordable insurance premiums, to gain traction in the marketplace."

In this report, we analyse different strategies adopted by telecoms operators that are involved in the provision of digital healthcare services to consumers. It complements another report in which we discuss the opportunities in different service areas in consumer digital healthcare . We also provide recommendations for operators that are considering entering the digital healthcare sector but are unsure as to how to approach it.

Key questions answered in this report:

• What are the different areas of direct-to-consumer digital healthcare that operators can seek involvement in?

• How do operator propositions differ in terms of service range and ambition?

• What approach to partners are operators taking?

• Which marketing strategies are operators using?

• What are the different business models that operators are using?

Operators included as case studies in this report: