PUBLISHER: Analysys Mason | PRODUCT CODE: 1070442
PUBLISHER: Analysys Mason | PRODUCT CODE: 1070442
"Handset replacement cycles are increasing year-on-year; bundled handsets tend to have some of the shortest lifetimes."
This report provides an analysis of the trends in device adoption among smartphone users in Europe and the USA. It uses consumer survey data to assess the distribution channels, spend and replacement cycles for handsets.
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the mobile-internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).
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