PUBLISHER: Analysys Mason | PRODUCT CODE: 1288927
PUBLISHER: Analysys Mason | PRODUCT CODE: 1288927
"Stakeholders should prepare for cloud gaming adoption to reach the 'early majority' phase of the technology adoption lifecycle for adults aged under 45."
Cloud gaming will soon move beyond 'early adoption' and into the mainstream. Subscription gaming is becoming more popular and cloud gaming is an important part of this. Our survey shows that cloud gamers are much more likely to intend to churn than non-gamers, but they also pay more for their connectivity.
The survey was conducted in association with Dynata between August 2022 and September 2022. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.