Western Europe: Telecoms Market Forecasts 2025-2030

"Fixed broadband and IT services will be the main drivers of telecoms revenue growth in Western Europe between 2025 and 2030."

This report focuses on operators' core telecoms services in Western Europe (WE). It provides an overview of 5G developments, IoT, pay-TV and operator business services. These services are discussed in detail in our other research programmes. This report also includes metrics related to equipment revenue.

This report provides:

• a 5-year forecast of over 360 mobile and fixed KPIs for Western Europe, as a whole and for 16 key countries
• an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
• an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
• a summary of results and key implications for mobile and fixed operators.

Geographical coverage

Region

• Western Europe

Individual countries (separate reports)

• France
• Germany
• Italy
• Netherlands
• Spain
• UK

Individual countries (data only)

• Austria
• Belgium
• Denmark
• Finland
• Greece
• Ireland
• Norway
• Portugal
• Sweden
• Switzerland

Key performance indicators

Connections

Mobile:

• total (handset plus mobile broadband, excluding IoT), total including IoT
• handset: smartphone, basic, smartphone share of handsets
• mobile broadband
• total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• business, residential
• total and handset: prepaid, contract and prepaid share
• IoT
• penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

Fixed:

• voice: narrowband, VoBB, dial-up
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, gigabit-capable connections
• business, residential
• dedicated connections
• penetration (business sites and households): voice, broadband (ADSL/VDSL, FTTP/B, cable modem, FWA, other technologies)

Pay TV

• operator, traditional
• business, residential

Traffic

• Outgoing minutes (fixed and mobile), MoU
• Cellular data and messaging traffic

Network-independent metrics

• GDP
• Population
• Households
• Business sites
• Exchange rates

Service revenue

Mobile:

• total
• share of GDP
• per capita per month
• residential, business
• prepaid, contract, prepaid share
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)

Fixed:

• total (retail plus wholesale)
• share of GDP
• per capita per month

Retail revenue

Mobile:

• total
• share of GDP
• per capita per month
• business, residential
• per GB
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• voice, voice per minute
• data, data per GB
• handset: total, voice, messaging, data, prepaid, contract, prepaid share
• mobile broadband
• IoT connectivity

Fixed:

• total
• share of GDP
• per capita per month
• business, residential
• voice: narrowband, VoBB
• dedicated connections
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, as a share of fixed retail revenue

ICT services

Pay TV

• operator, traditional
• business, residential

Wholesale revenue

• Mobile
• Fixed

ASPU

Mobile:

• total
• voice
• data
• mobile broadband
• IoT
• handset: total, prepaid, contract, voice, messaging, data
• business, residential

Fixed:

• voice
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
• business, residential

ARPU

Mobile:

• total
• prepaid, contract
• business, residential
• 2G, 3G, 4G, 5G