PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1397150
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1397150
In-Car Infotainment Market size was valued at USD 24,870.4 Million in 2022, expanding at a CAGR of 10.1% from 2023 to 2030.
In-car infotainment represents a comprehensive suite of advanced features seamlessly integrated into vehicles, offering entertainment, information, connectivity, and communication services. This comprehensive system utilizes various interfaces such as audio/video (A/V), touch screens, keypads, and other devices to deliver entertainment and information to both drivers and passengers. Advanced infotainment systems support Bluetooth and Wi-Fi connectivity, interactive voice recognition, live media streaming, and smart mobile integration.
The increasing demand for safety, comfort, and aesthetics in vehicles has driven numerous technological innovations, including cloud-supported infotainment systems that elevate passenger comfort. Users now expect features like live music streaming, internet radio, and smartphone integration, thanks to the rapid development of cloud technology. Enhanced cloud technology has brought live media streaming to infotainment systems, enhancing user convenience. Cloud adoption enables on-demand entertainment from cloud-based sources, reducing the reliance on local media databases like CD/DVD players and Bluetooth. In-vehicle infotainment systems also allow media file storage and sharing over the cloud network, saving local storage space. This significantly boosts the growth of the global in-car infotainment market. Furthermore, global government initiatives to enhance vehicle safety and security are driving regulatory mandates for automakers to equip vehicles with pre-installed safety features, thus promoting the adoption of connected car devices. The growth in information, the integration of advanced features in vehicles, and the development of telecommunication infrastructure contribute to this ongoing trend, creating abundant opportunities for key players in the global in-vehicle infotainment market. Connected vehicles enable communication through the V2X platform with drivers, other vehicles, road infrastructure, and the cloud. These services enable fleet operators, automotive dealers, and drivers to enhance resource practice, enhance security, and automate certain driver purposes while collecting valuable data on vehicle performance and road conditions.
The Global In-Car Infotainment Market is segmented on the basis of Location, Operating System, Vehicle type, Application, and Region.
The market is divided into five categories based on Location: Navigation, VPA (Virtual Personal Assistant), App Store, Music, and Rear Seat. Among the various services, navigation stands out as the dominating segment in the in-vehicle infotainment market. Navigation services provide real-time traffic information, route guidance, and point-of-interest recommendations, enhancing efficient navigation. Advancements in mapping technology have improved the accuracy and reliability of navigation systems, offering users precise and up-to-date information. The integration of navigation facilities with other infotainment structures including entertainment and connectivity improves the overall operator experience and is often offered by service providers as a bundled service at an affordable price.
The market is divided into two categories based on Application: Front row and rear row. Based on location, the front-row infotainment system is projected to dominate the global market in 2022. This growth can be attributed to consumers' increasing preference for safety, comfort, and entertainment services. As consumers spend more time in their vehicles, especially throughout long road trips and due to increasing traffic congestion in urban regions, the average commute time for passengers worldwide has increased. This has emphasized the need for passenger safety and essential entertainment services like music, video streaming, and navigation features.
Geographically, this market is widespread into the regions of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. These regions are further divided as per the nations bringing business.
Companies operating in the In-Car Infotainment Market employ diverse strategies to stay competitive in this rapidly evolving sector. Firstly, they focus on continuous innovation, offering cutting-edge infotainment systems with advanced features such as voice recognition, seamless smartphone integration, and high-definition displays. Customization and personalization options are prioritized to cater to varying consumer preferences. Strategic partnerships with tech giants are forged to access the latest software and connectivity solutions. Additionally, companies expand their global presence, tapping into emerging markets. Sustainability is another key concern, driving the adoption of eco-friendly materials and energy-efficient components in infotainment systems. These strategies collectively fuel growth and enhance market positioning.
In March 2023, Alps Alpine Co. Ltd. formed a strategic partnership with FreeBit (Japan) to collaboratively develop a Web 3.0 business model. This partnership is expected to bolster Alps Alpine Co. Ltd.'s automotive infotainment system business by facilitating the implementation of new architectures.
Additionally, in January 2022, Alps Alpine Co. Ltd. arrived into a joint undertaking with Qualcomm Technologies to innovate a digital cabin utilizing the High-Performance Reference Architecture (HPRA). This incorporates Alps Alpine's proprietary integrated electronic control unit (CU) powered by the 3rd Generation Snapdragon Cockpit Platforms. The objective is to enable advanced infotainment and cockpit capabilities within vehicles.