PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1720058
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1720058
Secure Web Gateway Market size was valued at US$15,878 Million in 2024, expanding at a CAGR of 24.5% from 2025 to 2032.
A Secure Web Gateway (SWG) is a security solution that protects organizations from online threats and ensures safe internet browsing for users. It acts as a barrier between users and the internet, inspecting web traffic for malicious content, malware, and data breaches. SWGs enforce security policies, preventing users from accessing harmful websites or applications while allowing secure connections to trusted services. They use a combination of technologies like URL filtering, malware scanning, data encryption, and threat intelligence to identify and block cyberattacks in real-time. SWGs are particularly useful in environments where employees access the web remotely, such as in remote work or cloud-based networks. By offering centralized control and visibility, they help maintain compliance and protect sensitive data across the organization. With the rise of cyber threats, the demand for SWGs continues to grow, driving the expansion of the Secure Web Gateway market.
Secure Web Gateway Market- Market Dynamics
Proliferation of Internet of Things (IoT) devices requiring web security.
The proliferation of Internet of Things (IoT) devices is driving the need for enhanced web security, as these devices often serve as vulnerable points of entry for cyberattacks. With billions of connected devices, including smart home appliances, industrial sensors, and wearable technology, the attack surface for cybercriminals continues to expand. IoT devices frequently lack robust security features, making them prime targets for malware, ransomware, and data exfiltration.
As organizations increasingly deploy IoT devices, they require secure web gateways (SWGs) to monitor, filter, and protect the traffic generated by these devices. The growing adoption of IoT in sectors like healthcare, manufacturing, and transportation further amplifies the demand for security solutions that can handle massive data flows securely. According to the National Institute of Standards and Technology (NIST), by 2025, there will be over 41 billion connected IoT devices globally, underlining the urgency for effective web security. As such, SWG solutions are becoming critical in safeguarding web traffic, ensuring compliance, and preventing cyberattacks targeting IoT ecosystems.
Secure Web Gateway Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 24.5% over the forecast period (2025-2032)
Based on Component segmentation, Solutions was predicted to show maximum market share in the year 2024
Based on Deployment Mode segmentation, Cloud-Based was the leading Deployment Mode in 2024
Based on Industry Vertical segmentation, IT & Telecom was the leading Industry Vertical in 2024
Based on Security Type segmentation, Threat Prevention was the leading Security Type in 2024
Based on end-user segmentation, Enterprises was the leading end user in 2024
On the basis of region, North America was the leading revenue generator in 2024
The Global Secure Web Gateway Market is segmented on the basis of Component, Deployment Mode, Industry Vertical, Security Type, End User, and Region.
The market is divided into two categories based on Component: Solutions and Services. In the Secure Web Gateway (SWG) market, the Solutions segment is the most prominent and dominant. This is due to the increasing demand for robust, scalable security solutions that can protect users from web-based threats such as malware, phishing, and data breaches. As businesses shift toward cloud environments, the need for comprehensive, integrated security solutions grows. The market's focus on advanced features like URL filtering, real-time traffic monitoring, and application control positions the Solutions segment as the primary driver of growth, with organizations prioritizing these technologies to ensure secure access to web resources.
The market is divided into three categories based on Deployment Mode: On-Premises, Cloud-Based, Hybrid. In the Secure Web Gateway (SWG) market, the Cloud-Based deployment mode is the most significant and dominant. This is driven by the increasing adoption of cloud services and the growing need for scalable, flexible security solutions that can easily integrate with cloud infrastructure. Cloud-based SWGs offer advantages such as lower upfront costs, easier maintenance, and the ability to secure remote and mobile users. As businesses continue to embrace cloud-first strategies and remote work models, the demand for cloud-based SWGs has surged, making it the leading deployment mode in the market.
Secure Web Gateway Market- Geographical Insights
The North American regional landscape for the Secure Web Gateway (SWG) market is characterized by a strong demand for robust cybersecurity solutions driven by increasing cyber threats, data privacy concerns, and stringent regulatory requirements. The United States, in particular, leads the market due to its large number of enterprises adopting cloud-based and hybrid solutions, as well as the rapid shift to remote work. Canada also shows considerable growth as businesses invest in advanced threat protection.
The rise of advanced persistent threats (APTs) and the growing complexity of cyberattacks push organizations to deploy SWG solutions for enhanced protection of their web traffic. Government initiatives and compliance regulations, such as GDPR and CCPA, further accelerate the adoption of SWGs. As the digital transformation continues, there is increasing emphasis on scalable, integrated, and cloud-native solutions to secure web traffic. The market is highly competitive, with both established cybersecurity vendors and startups offering innovative SWG solutions. Key players are also focusing on integrating artificial intelligence and machine learning to improve threat detection and response times.
The United States is the dominant country in the North American Secure Web Gateway (SWG) market due to its large, diverse, and technologically advanced enterprise base. The country's high adoption of cloud services, remote work policies, and strict cybersecurity regulations drive significant demand for SWG solutions. Additionally, the presence of major cybersecurity companies and continuous innovation in threat detection technologies further solidify the U.S.'s leadership in this space. These factors make the U.S. a key player in shaping the overall market trends in North America.
The competitive landscape of the Secure Web Gateway (SWG) market is characterized by the presence of several well-established players offering a wide range of solutions. Major companies like Zscaler, Cisco, and Palo Alto Networks dominate the market with advanced cloud-based and hybrid offerings, providing comprehensive protection against a variety of cyber threats. These players focus on continuous innovation, integrating artificial intelligence, machine learning, and real-time threat intelligence to enhance security. Smaller players such as iboss and Barracuda Networks focus on niche offerings and flexibility for specific business needs. Competition is also intensifying as the demand for remote work security, cloud adoption, and data privacy increases. Partnerships, mergers, and acquisitions are common strategies to expand service offerings, enhance scalability, and improve customer reach. The market is also witnessing growing interest from companies offering integrated security solutions that combine web filtering with other security services, creating more comprehensive cybersecurity ecosystems.
In March 2023, Dope Security, a secure web gateways startup, announced that it had raised USD 16 million, led by GV, to develop secure web gateways designed to work on endpoints. The company believed this approach made the solution easier to use, less prone to failures, more secure, significantly faster, and more privacy-friendly for users.