PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1748604
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1748604
Device-as-a-Service Market size was valued at US$ 34,680.33 Million in 2024, expanding at a CAGR of 26.90% from 2025 to 2032.
Device-as-a-Service (DaaS) is a subscription-based model that provides businesses with hardware, software, and lifecycle services in a single offering, reducing capital expenditure and IT management burden. With enterprises increasingly seeking flexibility, scalability, and predictable IT costs, DaaS adoption is accelerating across industries. For instance, a 2023 IDC report noted that over 60% of mid-to-large enterprises in North America had adopted some form of DaaS to streamline device provisioning and reduce downtime. Increased remote work culture, rising demand for device security, and the growing need for cost-effective IT infrastructure are fueling interest in DaaS solutions. However, data privacy concerns, dependency on service providers, and compatibility issues between legacy systems and new DaaS models pose notable challenges. On the opportunity front, small and medium enterprises (SMEs) in emerging markets are showing high interest in DaaS due to low upfront investment requirements and simplified IT operations. Moreover, as companies prioritize ESG goals, DaaS contributes to sustainability by enabling efficient device lifecycle management and e-waste reduction, making it an attractive model for modern enterprises.
Device-as-a-Service Market- Market Dynamics
Growing demand for flexible IT infrastructure and sustainability is fueling DaaS adoption
Growing demand for flexible IT infrastructure and sustainability is significantly fueling the adoption of Device-as-a-Service (DaaS) across various industries. Organizations are increasingly shifting to DaaS to reduce capital expenditures, streamline device management, and improve operational efficiency, especially as remote and hybrid work models become the norm. According to a 2023 U.S. General Services Administration (GSA) procurement update, federal agencies have been increasingly leveraging DaaS models to manage IT assets while meeting sustainability goals. Additionally, HP reported that over 80% of Fortune 100 companies were exploring DaaS solutions to optimize device usage and reduce electronic waste through better lifecycle management. The model supports circular economy principles by enabling the reuse and recycling of IT hardware, aligning with corporate ESG strategies. As enterprises continue to prioritize scalable, secure, and environmentally responsible technology models, DaaS offers a viable path forward, combining financial flexibility with ecological accountability.
Device-as-a-Service Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 26.90% over the forecast period (2025-2032)
Based on Device Type segmentation, Laptops were predicted to show maximum market share in the year 2024
Based on Service Model segmentation, Subscription was the leading Service Model in 2024
Based on Deployment Mode segmentation, Cloud-based was the leading Deployment Mode in 2024
On the basis of region, North America was the leading revenue generator in 2024
The Global Device-as-a-Service Market is segmented on the basis of Device Type, Service Model, Deployment Mode, End-User, and Region.
The market is divided into five categories based on Device Type: Smartphones, Laptops, Desktops, Tablets, and Wearables. Laptops emerged as the dominant device type in the Device-as-a-Service market, owing to their widespread use in corporate and educational sectors. Smartphones and tablets follow closely, while wearables and desktops contribute steadily in specific enterprise use cases.
The market is divided into three categories based on Service Model: Leasing, Subscription, and Full-service. Subscription-based models held the largest share in the Device-as-a-Service market, driven by their predictable costs and flexibility. Leasing models remain popular among SMEs, while full-service offerings are gaining traction among large enterprises seeking end-to-end device management solutions.
Device-as-a-Service Market- Geographical Insights
The antimicrobial coatings for medical devices market exhibits distinct regional dynamics, with North America leading due to its advanced healthcare infrastructure, stringent infection control regulations, and significant R&D investments. The United States, in particular, contributes substantially, supported by high adoption rates of advanced medical devices and coatings. Europe follows, with countries like Germany, France, and the UK emphasizing infection prevention through strong healthcare systems and regulatory standards. Asia-Pacific is the fastest-growing region, driven by expanding healthcare infrastructure, increasing surgical volumes, and rising awareness of infection control in countries such as China, India, and Japan. Emerging markets in Latin America and the Middle East & Africa are also witnessing growth, supported by improving healthcare access and rising awareness of infection control measures. These regional trends underscore the global emphasis on enhancing patient safety through the adoption of antimicrobial-coated medical devices.
The antimicrobial coatings for medical devices market is characterized by a dynamic competitive landscape, featuring established global players and innovative startups. Leading companies such as BASF SE, PPG Industries, Covalon Technologies Ltd., and Royal DSM dominate the market through extensive R&D investments and diverse product portfolios. For instance, BASF SE offers a wide range of antimicrobial coatings tailored to meet stringent healthcare requirements, providing long-lasting protection against pathogens on medical surfaces. BioInteractions Ltd., a UK-based biomaterials technology company, unveiled TridAnt in April 2022, an innovative coating technology for medical devices that represents a significant advancement in infection prevention and pathogen protection. Specialty Coating Systems, Inc. expanded its capabilities by acquiring Diamond-MT, enhancing its position in the parylene conformal coatings segment. The market also includes emerging players like Kastus Technologies, which specializes in visible-light-activated, photocatalytic antimicrobial coatings developed in collaboration with the Dublin Institute of Technology and the AMBER Centres. Additionally, regulatory developments are influencing the competitive landscape; notably, the U.S. Federal Trade Commission filed a lawsuit in March 2025 to block the acquisition of Surmodics by private equity firm GTCR, citing concerns over reduced competition in the hydrophilic coatings market. This highlights the importance of maintaining a competitive environment to foster innovation and prevent monopolistic practices in the industry.
In April 2024, NTT DATA, in collaboration with HP, launched a Sustainable Device-as-a-Service solution that integrates device lifecycle management with sustainability practices. It helps organizations reduce carbon footprints, extend device lifespan, cut costs by up to 15%, and enhance employee productivity.
In January 2024, Jio Financial Services launched a Device-as-a-Service (DaaS) model for consumer devices like laptops, phones, and airfiber. This initiative aims to lower ownership risks and enable targeted cross-selling based on customer insights, addressing financial service gaps across various sectors in India.