PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1748661
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1748661
Automotive Power Tailgate System Market size was valued at US$ 2,409.33 Million in 2024, expanding at a CAGR of 11.90% from 2025 to 2032.
An automotive power tailgate system is a motorized mechanism designed to automatically open and close the tailgate of a vehicle, providing convenience for users when loading and unloading cargo. It can be operated using a button on the key fob, inside the vehicle, or even through a hands-free gesture, such as kicking under the rear bumper. This system typically includes sensors that prevent the tailgate from closing if an obstruction is detected, ensuring safety.
The power tailgate system is particularly beneficial for users carrying heavy items or those with limited physical strength, offering improved ease of use compared to traditional manual tailgates. It is often found in SUVs, minivans, and higher-end vehicles as part of premium features. Additionally, the system can be enhanced with remote control capabilities and programmable height settings, allowing the tailgate to open to a customizable height based on user preference or parking space constraints. With advancements in automation, power tailgates are becoming more common across a wide range of vehicle models.
Automotive Power Tailgate System Market- Market Dynamics
Rising demand for convenience and hands-free functionality in premium and luxury vehicles.
The increasing demand for convenience and hands-free functionality in premium and luxury vehicles is a significant driver for the automotive power tailgate system market. As consumers seek more comfort and ease in their daily driving experience, automakers are incorporating advanced features like power tailgates to meet these expectations. Premium and luxury vehicle buyers, in particular, prioritize comfort, technology, and convenience, pushing manufacturers to offer innovative solutions. A power tailgate provides effortless cargo access, especially when users have their hands full, enhancing the overall driving experience.
Additionally, the growing trend of automated and smart vehicle features, including gesture-based and remote-controlled tailgate systems, aligns with the desire for modern, high-tech solutions in cars. As this demand rises, automakers are incorporating such systems into an increasing number of vehicle models, making power tailgates more widely available.
Automotive Power Tailgate System Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 11.90% over the forecast period (2025-2032)
Based on Vehicle Type segmentation, Passenger Vehicles were predicted to show maximum market share in the year 2024
Based on Technology segmentation, the Gesture-Controlled Power Tailgate was the leading Technology in 2024
Based on Type of Operation segmentation, Automatic Power Tailgate was the leading Type of Operation in 2024
Based on Mechanism segmentation, Electric Power Tailgate was the leading Mechanism in 2024
Based on End-user segmentation, OEMs (Original Equipment Manufacturers) were the leading End-user in 2024
On the basis of region, North America was the leading revenue generator in 2024
The Global Automotive Power Tailgate System Market is segmented on the basis of Vehicle Type, Technology, Type of Operation, Mechanism, End-user, and Region.
The market is divided into two categories based on Type of Operation: Automatic Power Tailgate, Hands-Free Power Tailgate. The Automatic Power Tailgate segment is the most dominant in the automotive power tailgate system market. This is due to its widespread adoption in both premium and mid-range vehicles, offering enhanced convenience for users. Automatic power tailgates can be operated with the push of a button or via remote control, making them user-friendly and efficient for loading and unloading cargo.
Their integration into vehicles is increasingly seen as a standard feature, particularly in SUVs and higher-end models, which have a larger consumer base. The automatic operation provides significant value in terms of ease of use, especially for individuals carrying heavy items or when hands-free operation is not a priority. Additionally, the market's focus on improving user experience and technological advancement contributes to the continued dominance of automatic power tailgates.
The market is divided into two categories based on Vehicle Type: Passenger Vehicles, Commercial Vehicles. The Passenger Vehicles segment is the most dominant in the automotive power tailgate system market. This dominance is driven by the high consumer demand for convenience and advanced features in personal vehicles, especially in SUVs, hatchbacks, and luxury cars. Passenger vehicles are increasingly being equipped with power tailgates as a standard or optional feature, providing ease of access and enhanced functionality.
The growing preference for SUVs and crossovers, which often have larger cargo spaces, further boosts the demand for power tailgate systems. As consumers seek more comfort and automation in their vehicles, the adoption of power tailgates in passenger vehicles continues to rise, making it the leading segment in the market.
Automotive Power Tailgate System Market- Geographical Insights
In North America, the automotive power tailgate system market is driven by the high adoption of premium and luxury vehicles, particularly in the United States and Canada. Consumers in the region increasingly seek convenience features in their vehicles, with power tailgates becoming a standard or optional feature in many high-end and mid-range models. The region's strong automotive manufacturing industry also plays a significant role in driving the market, as major automakers incorporate this technology into their vehicle offerings.
In the United States, the automotive power tailgate system market is experiencing significant growth, driven by the increasing demand for advanced convenience features in vehicles. Consumers are increasingly seeking hands-free and automated solutions for easier loading and unloading, particularly in SUVs and luxury vehicles. Major automakers, including Ford, General Motors, and Tesla, are integrating power tailgate systems into their models to enhance user experience and meet consumer expectations. Technological advancements, such as gesture control and smartphone integration, are further propelling the adoption of these systems across various vehicle segments.
The competitive landscape of the automotive power tailgate system market is characterized by the presence of both established automotive suppliers and emerging technology companies. Leading players like Bosch, Magna International, and Aisin Seiki dominate the market due to their strong research and development capabilities, broad product portfolios, and long-standing relationships with major automakers. These companies focus on offering advanced features such as hands-free operation, remote control, and height adjustment. Additionally, innovation in sensor technology and automation is driving competition, with firms like Continental AG and Valeo investing in smart tailgate systems with obstacle detection and gesture control.
The market is also witnessing increased competition from regional players in Asia-Pacific and Europe, who are gaining traction by offering cost-effective solutions for mid-range and budget vehicles. Companies are also forming strategic partnerships with automakers to integrate power tailgate systems into a wider range of vehicle models. Furthermore, the rise of electric vehicles and autonomous cars is encouraging newer players to enter the market with solutions tailored to next-generation vehicle designs. This competitive environment is leading to continuous product enhancements and technological advancements across the industry.
In April 2024, Brose announced the development of a power tailgate system tailored for pickup trucks. This system integrates a new drive unit, control unit, and dual latches to facilitate the automatic opening and closing of the tailgate. Brose aims to enhance user convenience and safety by providing a robust solution suitable for the unique demands of pickup truck users.