PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1836322
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1836322
GPS bike computers market size was valued at US$ 660.28 Million in 2024, expanding at a CAGR of 6.02% from 2025 to 2032.
A GPS bike computer is a compact device mounted on a bicycle that tracks and records ride data using satellite navigation. It provides cyclists with real-time information such as speed, distance, route, elevation, and location. Many models also include advanced features like heart rate monitoring, power measurement, and connectivity with smartphones or fitness apps. Ideal for training, navigation, and performance analysis, GPS bike computers help riders improve efficiency and explore new routes confidently.
GPS Bike Computers Market- Market Dynamics
Increasing demand for cycling for leisure and fitness activities to propel market demand
The market is witnessing growth driven by the growing adoption of cycling for both fitness and leisure activities, as more individuals embrace healthier lifestyles and eco-friendly transportation choices. At the same time, the increasing integration of GPS bike computers with smart wearables and mobile applications is enhancing user experience by enabling real-time performance tracking, seamless connectivity, and personalized insights. However, insufficient infrastructure remains a barrier. In many APAC cities like Manila and Dhaka, dedicated cycling lanes remain rare, limiting safe usage of GPS bike computers even when cyclists want to ride. On the contrary, government funding for cycling infrastructure drives accessory demand. Moreover, temporary infrastructure interventions yield sustained user growth.
The Global GPS Bike Computers Market is segmented on the basis of Product Type, Application, Distribution, and Region.
The market is divided into two categories based on Product Type: mapping and non-mapping. The mapping segment is expected to hold the major market share during the forecast period. This dominance is driven by increasing demand for advanced navigation features, real-time route guidance, and detailed performance tracking among professional cyclists and fitness enthusiasts.
The market is divided into three categories based on application: recreational/leisure, fitness & commuting, and athletics & sports. The fitness & commuting sector is expected to account for the largest market share. This is supported by the growing use of cycling as a sustainable mode of daily transport and a popular fitness activity across urban areas.
GPS Bike Computers Market- Geographical Insights
The GPS bike computers market shows strong regional variation, shaped largely by cycling culture, infrastructure, and government promotion of sustainable mobility. In North America, rising health consciousness, the popularity of cycling events, and investments in urban bike lanes have strengthened adoption, supported by U.S. Census data showing consistent urban commuter cycling growth. Europe remains the leading hub due to its entrenched cycling traditions and policy support-Eurostat and UK Department for Transport data highlight steady increases in cycling trips, while the Netherlands and Denmark report some of the highest modal shares globally.
Asia Pacific is emerging as a growth hotspot, with Japan and China encouraging cycling as part of urban mobility programs and lifestyle fitness trends. Latin America's large-scale recreational initiatives, such as Bogota's Ciclovia attracting nearly two million weekly riders, highlight strong community engagement. Meanwhile, Middle Eastern cities like Dubai are rapidly expanding cycling tracks, signaling new opportunities for premium navigation devices.
Rising participation in cycling and connected fitness fuels strategy shifts. Competitors differentiate through multi-band GNSS accuracy, long battery life, intuitive UX, and rugged designs. Many bundle premium navigation, safety alerts, and training metrics behind subscriptions while offering entry tiers for price-sensitive users. Partnerships with bike OEMs, retailers, and mapping platforms expand reach. Open APIs, app ecosystems, and community features drive stickiness. Firms localize maps, languages, and regulations for new regions, emphasize data privacy, and highlight sustainability with repairability and packaging.
In June 2025, Garmin launched Edge MTB, a durable GPS bike computer for mountain bikers, featuring full-color maps, new ride profiles, 5 Hz GPS recording, and extended battery life of up to 26 hours for trail adventures.
Garmin has unveiled its latest Edge 550 and Edge 850 cycling computers, featuring enhanced training capabilities, improved displays, and added user-friendly functions like built-in bells and advanced navigation.