PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1901524
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1901524
The Anti-Infective Wipes market size was valued at US$7,345.67 Million in 2024, expanding at a CAGR of 7.5% from 2025 to 2032.
Anti-infective wipes are nonwoven wipes that have been single-use and pre-moistened by the infusion of antimicrobial agents. The wipes are designed to significantly diminish, deactivate, or annihilate pathogenic microorganisms which include bacteria, viruses and fungi residing on skin, medical devices, and environmental surfaces. Alcohols, quaternary ammonium compounds, chlorhexidine, povidone-iodine, or other approved biocides are the common active ingredients used to formulate these wipes. Wipes are also optimized for the speedy delivery of disinfection or antisepsis that is both user-friendly and consistent with a standard, and all these without the use of liquids or tools. Anti-infective wipes are not just limited to healthcare settings (hospitals, clinics, and long-term care), but also used in places like the food industry and service, commercial and institutional places as well as at home. Their main purpose is infection prevention, hygiene compliance, and cross-contamination control.
Anti-Infective Wipes Market- Market Dynamics
Heightened hygiene awareness since COVID-19
The major force behind the growth of the anti-infective wipes market is the increased hygiene awareness resulting from COVID-19. The outbreak has caused a drastic change in people's and institutions' attitudes towards infection control and surface hygiene. The large-scale disinfection of hands, surfaces that come in contact with many people, and equipment shared has become normal in places such as hospitals, schools, public transport, foodservice outlets, and even households. The use of anti-infective wipes has been the most popular choice during the entire process of disinfection due to their readiness for use, convenience of carrying around, and high efficiency which altogether made the use of separate disinfectant solutions and cloths unnecessary. This change in behavior has been strong even after the lifting of pandemic restrictions with the prevention of cross-contamination, reduction of healthcare-associated infections (HAIs), and maintenance of cleanliness standards being the main concerns. Consequently, the combined demand from healthcare, institutional, and consumer sectors still keeps the market growing.
By Type
The antiseptic wipes segment is expected to dominate the market during the forecast period. The segment growth is owing to the growing healthcare sector. The healthcare sector widely uses anti-infective and antiseptic wipes in order to prevent healthcare-associated infections (HAIs) and adhere to safety norms, which also helps in the management of surgical/site preparation thereby directly increasing the institutions' revenue.
By Material
The natural fibers segment is expected to capture the largest market share over the forecast period. Due to the issues caused by pollution, landfilling, and the blocking of sewers, consumers and institutions are progressively turning their backs on the conventional wipes that contain non-biodegradable plastics. This has led to a movement towards the use of natural-fiber and biodegradable wipe substitutes.
Anti-Infective Wipes Market- Geographical Insights
North America is expected to dominates the market over the forecast period. The anti-infective wipes market is mainly driven by the post-pandemic awareness of good hygiene practices in the household and workplace which made the use of such products common, the healthcare sector's steadfast commitment to minimizing the incidence of healthcare-associated infections (HAIs), and consumers' strong preference for the easy-to-use wipe format for disinfecting surfaces and hands. The combination of these factors along with the presence of efficient distribution networks (particularly through retail and e-commerce) and the constant innovation in product development, North America is not only the largest market but also the main contributor to the overall growth of the anti-infective wipes market.
Anti-Infective Wipes Market- Country Insights
In the North American region, US leads the market over the forecast period. The growth in U.S. revenue is not attributed to a single cause but rather to several factors closely linked with each other. The public insistence on cleanliness as well as disinfection that is being practiced even today after the pandemic is still giving support to the demand for the disinfecting wipes, which, in other words, make it an easy practice to cleanse surfaces in most places where people congregate like homes, workplaces, schools, and healthcare facilities. Medical facilities buying hospitals, clinics, and long-term care centers are the primary customers of the wipes, as they are a key element in the prevention of infection protocols which are aimed at reducing healthcare-associated infections (HAIs) and fulfilling regulations hygiene standards. The convenience, portability, and effectiveness of pre-moistened anti-infective wipes also cater to busy consumer lifestyles, thus further broadening the market. Besides, the increasing retail and e-commerce distribution channels ensure that there is widespread access to the market and that there are regular purchases thus contributing to the continuous rise of the U.S. anti-infective wipes market revenue growth.
The anti-infective wipes industry is characterized by strong competition, with some international giants from the consumer goods and specialty hygiene sectors being the main players, namely Clorox Company, Reckitt (Dettol/Lysol), 3M, Kimberly-Clark, Procter & Gamble, GOJO (Purell), Ecolab/Diversey, and PDI. These companies manage to secure a substantial part of the market mainly through their popular brands, extensive distribution networks, and significant institutional contracts. In addition, the market is also populated by numerous regional and private-label makers who keep on competing with one another based on price and specialized formulation.
In September 2025, CloroxPro launched Clorox Screen+ Sanitizing Wipes, a new product specifically formulated for cleaning and sanitizing sensitive electronics such as touchscreens, laptops, tablets, and keyboards.