U.S. Zero Turn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027

List of Tables

The U.S. zero turn mowers market is expected to grow at a CAGR of 5.08% during 2022-2027.

MARKET OVERVIEW

The market demand for zero turn mowers in the U.S. is attributed to the increasing landscaping industry's lawn care services. Further, the rising number of residential households is owing to a surge in demand for lawn care, and backyard beautification is pushing the demand for landscaping services (around 81% of all Americans have lawns in their houses). The growing government endeavors to expand green acreage and increase awareness about sustainable technologies, such as gasoline-powered lawn mowers with cordless zero-turn lawn mowers.

These are some significant factors driving the U.S. zero turn mowers market. Low-noise technologies are also gaining popularity fast as they can be used in noise-sensitive locations.

The manufacturers also highlight the use of ergonomic design in Zero-turn mowers. Developing various varieties of the latest and advanced innovations for different product portfolios has increased rivalry among the vendors. Thus, manufacturers in the country are anticipated to concentrate on improving technical development and innovations for the advancement of their products as well as minimizing their product costs. Furthermore, the manufacturers are also introducing emission-less zero-turn lawn mowers, which can run on alternative fuels such as propane, CNG, and others, producing less harmful gas emissions.

IMPACT OF COVID-19

Covid 19 significantly affected the demand for lawnmowers from the commercial sector. The reducing demand for lawn mowers from the commercial sector, such as the landscaping industry, golf courses, sports stadiums, and others, is due to these facilities' shutdown. Moreover, the closure of hotels, resorts, parks, and others is also affecting the usage of lawnmowers. The growing gardening and lawn care activities among household owners have raised the demand for lawn mowers in the residential sector. Though sales were comparatively low during H1 2020, H2 2020 witnessed considerable growth in the U.S. zero turn mowers market.

MARKET TRENDS AND OPPORTUNITIES

Growth in Commercial Construction

In the U.S., the spending by the government on commercial construction is expected to increase by nearly 5.5%. For instance, in Manhattan, 12 million square feet of new office space are expected to be available by 2022. Hence, such expansion supports the U.S. zero-turn mowers market. The construction of hotels, amusement parks, private & government offices, and sports & convention centers is growing, supporting the commercial construction market.

Rising Demand for Electric Zero-turn Mowers

Gas-powered lawn mowers contribute nearly 5% of the air pollution in the U.S., raising the need for eco-friendly equipment. The rising consumer awareness about sustainability encourages individuals to adopt technology that minimizes carbon emissions and helps save the environment. Therefore, the manufacturers also emphasized innovating their electric lawn mowers product line across various power capacities. Hence, the mentioned factors are expected to increase the demand for cordless zero-turn lawn mowers.

Shifting To Alternative Fuel

In the U.S., lawn mowing consumes approximately 1.2 billion gallons of gasoline annually. The gasoline-powered Zero-turn mowers utilize as much fuel as a commercial work truck. Hence, powering Zero-turn lawn mowers with alternate fuel choices is an efficient way to lessen fuel consumption, lowering the harmful emissions and the adverse environmental effects.

"Clean Cities Program," launched by the U.S. Department of Energy, focuses on lowering the usage of fuel that causes harm to the environment. Hence, it has launched a guide informing the commercial mowing industry and users about the available alternative options to power lawn equipment and the associated benefits. Such factors will motivate vendors to focus on propane, CNG, and environmentally friendly biodiesel mowers, further boosting the U.S. zero turn mowers market.

SEGMENTATION ANALYSIS

INSIGHTS BY FUEL TYPE

By fuel type, gasoline-powered mowers lead the U.S. zero turn mowers market. The highest share of gasoline-based zero-turn lawn mowers is due to their high power compared to batteries-powered lawn mowers. Moreover, these zero-turn lawn mowers are suitable for thick and dense grass and get the mowing job done in a shorter period than other mowers.

Segmentation by Fuel Type

Gasoline-Powered
Electric-Cordless
Propane-Powered

INSIGHTS BY HORSEPOWER TYPE

The 18-24 HP segment dominates the U.S. zero turn mowers market, growing with a CAGR of 4.93% during the forecast period. The demand is supported by the significant consumption in the landscaping industry. Moreover, the growth in commercial green spaces and large parks and gardens has led to increased consumption of 18-24 HP Zero-turn mowers, as these mowers are ideal for medium to large lawn areas. Furthermore, with the rising disposable income and quality of living, residential individuals are increasingly investing in lawn maintenance activities.

Segmentation by Horsepower Type

<18HP
18-24HP
>24HP

INSIGHTS BY END-USER

By end-user-type professional landscaping services, zero-turn lawn mowers are leading the market. The professional landscaping services segment of zero-turn lawn mowers accounted for the highest revenue share in the market, owing to the rising demand for garden parties and cookouts, thereby boosting the demand for backyard beautification and landscaping in the residential sector.

Segmentation by End-User

Professional Landscaping Services
Golf Courses & Other Sports Arenas
Residential
Government & Others

Segmentation by Blade Type

Standard Blades
Mulching Blades
Lifting Blades

Segmentation by Start Type

Push Start
Key Start

Segmentation by Distribution Channel

Offline
Online

REGIONAL ANALYSIS

The increase in the country's residential sector significantly affects the U.S. zero-turn mower production. In 2021, according to U.S. Census Bureau, the household units were approximately 142.15 million. Hence, such expansion is expected to support the demand for the zero-turn mower market in the coming years.

In 2021, the South region accounted for a revenue share of 33.36% and dominated the U.S. zero turn lawn mowers market. The U.S. includes approximately 16,100 golf courses. The U.S. has opened 22 new golf courses across the region. Northwest, accounting for a significantly lower revenue share, is expected to grow at a higher CAGR of 4.79 % during the forecast period. In 2020, the region accounted for more than 4,800 golf courses, with Florida and Texas being the leaders with the highest number of golf courses.

New York Park's management includes 30,000 acres of parkland consisting of natural areas and various public amenities such as playgrounds, basketball courts, picnic lawns, boardwalks, and others. Hence, such investment is supporting the demand for Zero-turn mowers. The development of the hotel industry in California is anticipated to increase green spaces across these facilities. More than 51 hotels were built in the state in H1 2021, and another 1,200 hotels are now in development. Hence, such expansion in the hotel industry is significantly helping to grow the U.S. zero turn mowers market.

Segmentation by Geography

U.S.
- Southern US
- Western US
- Midwest US
- Northeastern US

COMPETITIVE LANDSCAPE

The U.S. zero turn mowers market contains numerous vendors: Deere & Company, Husqvarna Group, KUBOTA Corporation, STIGA, ARIENS CO., and others. There is extreme competition for market share among the vendors, which results from mergers & acquisitions. The mergers and acquisitions help to develop and enhance the product offerings to be competitive in the growing market. Due to the rising trend of using minor carbon energy sources, market leaders are highlighting adopting efficient energy products.

Manufacturers stress effective ways in which new goods are introduced to produce, assemble, and sell while satisfying customers' different needs and requirements. Furthermore, companies are running various marketing campaigns to attract and retain clients. For instance, Deere & Co. holds the Green Fever sales event and offers the GreenFleet Loyalty Rewards program to add value by offering promotions and discounts. It also provides flexible NEVER STOP leasing programs.

Key Vendors

Deere & Company
Honda
Husqvarna Group
Kubota Corporation
MTD Products
The Toro Company

Other Prominent Vendors

Ariens Company
Altoz
Bad Boy Mowers
Bobcat Company
Briggs & Stratton
Chervon Group
Greenworks Tools
IHI Shibaura Machinery Corporation
Metalcraft of Mayville
Stanley Black & Decker
Swisher Inc.
The Grasshopper Company
Techtronic Industries
WALKER MANUFACTURING
Wright Manufacturing
Yangzhou Weibang Garden

KEY QUESTIONS ANSWERED

1. How big is the U.S. zero turn mowers market during the forecast period?
2. What is the growth rate of the U.S. zero turn mowers market?
3. What will be the U.S. zero turn mowers market share in the number of units by 2027?
4. Who are the key players in the U.S. zero turn mowers market?
5. What factors impact the U.S. zero turn mowers market growth?

Product Code: ARZ220827

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION
- 4.1.1 INCLUSIONS
- 4.1.2 EXCLUSIONS
- 4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.4 MARKET SEGMENTATION
- 4.4.1 MARKET SEGMENTATION BY FUEL TYPE
- 4.4.2 MARKET SEGMENTATION BY END-USER
- 4.4.3 MARKET SEGMENTATION BY HORSEPOWER
- 4.4.4 MARKET SEGMENTATION BY BLADE TYPE
- 4.4.5 MARKET SEGMENTATION BY START TYPE
- 4.4.6 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 PREMIUM INSIGHTS

7.1 FUTURE MARKET TRENDS AND OPPORTUNITIES
- 7.1.1 GROWTH IN COMMERCIAL CONSTRUCTION
- 7.1.2 RISING DEMAND FOR ELECTRIC ZERO-TURN LAWN MOWERS
- 7.1.3 SHIFT TO ALTERNATIVE FUELS OPTIONS
7.2 SEGMENTATION ANALYSIS

FUEL TYPE

END-USER

7.3 MARKET SNIPPETS
7.4 COMPETITIVE LANDSCAPE:

8 INTRODUCTION

8.1 OVERVIEW
- 8.1.1 NEW PRODUCT LAUNCHES
8.2 HISTORY OF ZERO-TURN LAWN MOWERS
8.3 GASOLINE PRICE TREND
8.4 COMMERCIAL V/S RESIDENTIAL ZERO-TURN LAWN MOWERS
8.5 COMPONENTS, RAW MATERIALS & MANUFACTURING PROCESS
8.6 VALUE CHAIN ANALYSIS
- 8.6.1 OVERVIEW
- 8.6.2 RAW MATERIAL & COMPONENT SUPPLIERS
- 8.6.3 MANUFACTURERS
- 8.6.4 DEALERS/DISTRIBUTORS
- 8.6.5 RETAILERS
- 8.6.6 END-USERS
8.7 IMPACT OF COVID-19
- 8.7.1 IMPACT OF COVID-19: SUPPLY SIDE
- 8.7.2 IMPACT OF COVID-19: DEMAND SIDE

9 MARKET OPPORTUNITIES & TRENDS

9.1 DEVELOPMENT OF SMART CITIES
9.2 SHIFT TO ALTERNATIVE FUEL OPTIONS
9.3 GROWING LANDSCAPING INDUSTRY

10 MARKET GROWTH ENABLERS

10.1 INCREASING NUMBER OF GOLF COURSES
10.2 GROWTH IN COMMERCIAL CONSTRUCTION
10.3 FOCUS ON PROMOTIONAL STRATEGIES

11 MARKET RESTRAINTS

11.1 SURGE IN USE OF ARTIFICIAL GRASS
11.2 MORE INSTANCES OF DRAUGHT
11.3 POLLUTION BY GASOLINE ZERO-TURN LAWN MOWERS

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW
12.2 MARKET BY REGION
- 12.2.1 VALUE
- 12.2.2 VOLUME
12.3 FIVE FORCES ANALYSIS
- 12.3.1 THREAT OF NEW ENTRANTS
- 12.3.2 BARGAINING POWER OF SUPPLIERS
- 12.3.3 BARGAINING POWER OF BUYERS
- 12.3.4 THREAT OF SUBSTITUTES
- 12.3.5 COMPETITIVE RIVALRY

13 FUEL TYPE

13.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
13.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
13.3 MARKET OVERVIEW
- 13.3.1 MARKET SIZE & FORECAST
13.4 GAS-POWERED
- 13.4.1 MARKET OVERVIEW
13.5 ELECTRIC CORDLESS/BATTERY-POWERED
- 13.5.1 MARKET OVERVIEW
13.6 PROPANE POWERED
- 13.6.1 MARKET OVERVIEW

14 END-USER

14.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
14.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
14.3 MARKET OVERVIEW
- 14.3.1 MARKET SIZE & FORECAST
14.4 PROFESSIONAL LANDSCAPING SERVICES
- 14.4.1 MARKET OVERVIEW
14.5 GOLF COURSES & OTHER SPORTS ARENAS
- 14.5.1 MARKET OVERVIEW
14.6 RESIDENTIAL
- 14.6.1 MARKET OVERVIEW
14.7 GOVERNMENT & OTHERS
- 14.7.1 MARKET OVERVIEW

15 HORSEPOWER

15.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
15.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
15.3 MARKET OVERVIEW
- 15.3.1 MARKET SIZE & FORECAST
15.4 18-24 HP
- 15.4.1 MARKET OVERVIEW
15.5 >24 HP
- 15.5.1 MARKET OVERVIEW
15.6 <18 HP
- 15.6.1 MARKET OVERVIEW

16 START TYPE

16.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
16.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
16.3 MARKET OVERVIEW
16.4 PUSH START
- 16.4.1 MARKET OVERVIEW
16.5 KEY START
- 16.5.1 MARKET OVERVIEW

17 BLADE TYPE

17.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
17.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
17.3 MARKET OVERVIEW
- 17.3.1 MARKET SIZE & FORECAST
17.4 DECK/STANDARD BLADES
- 17.4.1 MARKET OVERVIEW
17.5 MULCHING BLADES
- 17.5.1 MARKET OVERVIEW
17.6 LIFTING BLADES
- 17.6.1 MARKET OVERVIEW

18 DISTRIBUTION CHANNEL

18.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
18.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
18.3 MARKET OVERVIEW
- 18.3.1 MARKET SIZE & FORECAST
18.4 OFFLINE
- 18.4.1 MARKET OVERVIEW
- 18.4.2 DEALERS & DISTRIBUTORS
- 18.4.3 SPECIALTY STORES
- 18.4.4 MASS MARKET PLAYERS
18.5 ONLINE
- 18.5.1 MARKET OVERVIEW
- 18.5.2 DIRECT SALES
- 18.5.3 THIRD-PARTY SALES

19 US

19.1 OVERVIEW
19.2 KEY COUNTRIES
- 19.2.1 MARKET SNAPSHOT & GROWTH ENGINE (VALUE)
- 19.2.2 MARKET SNAPSHOT & GROWTH ENGINE (VOLUME)
- 19.2.3 SOUTH REGION: MARKET SIZE & FORECAST
- 19.2.4 WEST REGION: MARKET SIZE & FORECAST
- 19.2.5 MID-WEST REGION: MARKET SIZE & FORECAST
- 19.2.6 NORTHEAST REGION: MARKET SIZE & FORECAST

20 COMPETITIVE LANDSCAPE

20.1 COMPETITION OVERVIEW

21 KEY COMPANY PROFILES

21.1 DEERE & COMPANY
- 21.1.1 BUSINESS OVERVIEW
- 21.1.2 PRODUCT OFFERINGS
- 21.1.3 KEY STRATEGIES
- 21.1.4 KEY STRENGTHS
- 21.1.5 KEY OPPORTUNITIES
21.2 HONDA MOTOR CO., LTD
- 21.2.1 BUSINESS OVERVIEW
- 21.2.2 PRODUCT OFFERINGS
- 21.2.3 KEY STRATEGIES
- 21.2.4 KEY STRENGTHS
- 21.2.5 KEY OPPORTUNITIES
21.3 HUSQVARNA GROUP
- 21.3.1 BUSINESS OVERVIEW
- 21.3.2 PRODUCT OFFERINGS
- 21.3.3 KEY STRATEGIES
- 21.3.4 KEY STRENGTHS
- 21.3.5 KEY OPPORTUNITIES
21.4 KUBOTA CORPORATION
- 21.4.1 BUSINESS OVERVIEW
- 21.4.2 PRODUCT OFFERINGS
- 21.4.3 KEY STRATEGIES
- 21.4.4 KEY STRENGTHS
- 21.4.5 KEY OPPORTUNITIES
21.5 MTD PRODUCTS
- 21.5.1 BUSINESS OVERVIEW
- 21.5.2 PRODUCT OFFERINGS
- 21.5.3 KEY STRATEGIES
- 21.5.4 KEY STRENGTHS
- 21.5.5 KEY OPPORTUNITIES
21.6 THE TORO COMPANY
- 21.6.1 BUSINESS OVERVIEW
- 21.6.2 PRODUCT OFFERINGS
- 21.6.3 KEY STRATEGIES
- 21.6.4 KEY STRENGTHS
- 21.6.5 KEY OPPORTUNITIES

22 OTHER PROMINENT VENDORS

22.1 ARIENS COMPANY (ARIENSCO)
- 22.1.1 BUSINESS OVERVIEW
- 22.1.2 PRODUCT OFFERINGS
22.2 ALTOZ
- 22.2.1 BUSINESS OVERVIEW
- 22.2.2 PRODUCT OFFERINGS
22.3 BAD BOY MOWERS
- 22.3.1 BUSINESS OVERVIEW
- 22.3.2 PRODUCT OFFERINGS
22.4 BOBCAT COMPANY
- 22.4.1 BUSINESS OVERVIEW
- 22.4.2 PRODUCT OFFERINGS
22.5 BRIGGS & STRATTON
- 22.5.1 BUSINESS OVERVIEW
- 22.5.2 PRODUCT OFFERINGS
22.6 CHERVON GROUP
- 22.6.1 BUSINESS OVERVIEW
- 22.6.2 PRODUCT OFFERINGS
22.7 GREENWORKS TOOLS
- 22.7.1 BUSINESS OVERVIEW
- 22.7.2 PRODUCT OFFERINGS
22.8 IHI SHIBAURA MACHINERY CORPORATION
- 22.8.1 BUSINESS OVERVIEW
- 22.8.2 PRODUCT OFFERINGS
22.9 METALCRAFT OF MAYVILLE
- 22.9.1 BUSINESS OVERVIEW
- 22.9.2 PRODUCT OFFERINGS
22.10 STANLEY BLACK & DECKER
- 22.10.1 BUSINESS OVERVIEW
- 22.10.2 PRODUCT OFFERINGS
22.11 SWISHER INC.
- 22.11.1 BUSINESS OVERVIEW
- 22.11.2 PRODUCT OFFERINGS
22.12 THE GRASSHOPPER COMPANY
- 22.12.1 BUSINESS OVERVIEW
- 22.12.2 PRODUCT OFFERINGS
22.13 TECHTRONIC INDUSTRIES
- 22.13.1 BUSINESS OVERVIEW
- 22.13.2 PRODUCT OFFERINGS
22.14 WALKER MANUFACTURING
- 22.14.1 BUSINESS OVERVIEW
- 22.14.2 PRODUCT OFFERINGS
22.15 WRIGHT MANUFACTURING
- 22.15.1 BUSINESS OVERVIEW
- 22.15.2 PRODUCT OFFERINGS
22.16 YANGZHOU WEIBANG GARDEN
- 22.16.1 BUSINESS OVERVIEW
- 22.16.2 PRODUCT OFFERINGS

23 REPORT SUMMARY

23.1 KEY TAKEAWAYS
23.2 STRATEGIC RECOMMENDATIONS

24 QUANTITATIVE SUMMARY

24.1 MARKET BY US
- 24.1.1 VALUE
- 24.1.2 VOLUME
24.2 FUEL TYPE
- 24.2.1 MARKET SIZE & FORECAST (VALUE & VOLUME)
24.3 END-USER
- 24.3.1 MARKET SIZE & FORECAST (VALUE & VOLUME)
24.4 HORSEPOWER TYPE
- 24.4.1 MARKET SIZE & FORECAST (VALUE & VOLUME)
24.5 START TYPE
- 24.5.1 MARKET SIZE & FORECAST (VALUE & VOLUME)
24.6 BLADE TYPE
- 24.6.1 MARKET SIZE & FORECAST (VALUE & VOLUME)
24.7 DISTRIBUTION CHANNEL
- 24.7.1 MARKET SIZE & FORECAST (VALUE & VOLUME)

25 APPENDIX

25.1 ABBREVIATIONS