Dental Water Flosser Market - Global Outlook & Forecast 2023-2028

Description

The global dental water flosser market is expected to grow at a CAGR of 6.20% from 2022-2028.

MARKET TRENDS & OPPORTUNITIES

Rising Shift Towards Travel-Friendly Products

Rising tourism can increase the demand for dental water floss products in the market for several reasons. When people travel, they often prioritize their personal hygiene and oral care routines. This heightened awareness of oral health and the desire to maintain a clean and presentable appearance can lead to increased interest in products like dental water flossers. Additionally, exposure to new cuisines and eating habits during travel may make individuals more conscious of their dental hygiene, further driving the demand for oral care products. Many companies focus on manufacturing water floss products for travel in the market.

Significant Demand for Teeth Whitening Products

Various teeth-whitening products are available in the market, including whitening toothpaste, whitening strips, whitening gels, and professional treatments offered by dentists. The market's demand for teeth whitening products, including dental water floss, can rise due to various factors, including increased awareness about dental aesthetics, social media influence promoting brighter smiles, advancements in whitening technology, celebrity endorsements, and the desire for improved self-confidence. Additionally, the availability of more accessible and affordable products and successful marketing strategies can contribute to the industry's growth in demand for dental water floss products.

INDUSTRY RESTRAINTS

High Threat of Substitute

The presence of alternative oral hygiene products within the market has the potential to influence the dental water flosser market. Water flossers can potentially reduce market demand by providing alternative solutions that people perceive as more convenient or budget-friendly. For example, if traditional floss, interdental brushes, or other dental care tools are promoted as effective alternatives, some consumers might opt for those instead of purchasing water flossers. Additionally, if these substitutes are perceived as equally effective, some individuals may choose to forego buying water flossers altogether, impacting the overall demand for such products.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global dental water flosser market by product segments can be categorized as portable and countertop. The portable segment has dominated the global industry and is expected to witness the highest CAGR of over 6% during the forecast period. The demand for dental water floss has been higher for portable water flossers because they are easy to carry, making them suitable for travel or people constantly on the go. They offer a convenient alternative to traditional string floss and are more accessible outside the home.

The demand for countertop dental water floss in the dental water flosser market is also growing steadily. This growth rate is relatively healthy and signifies that the need for countertops is increasing over time. The rise in demand could be due to individuals with braces, dental bridges, or other orthodontic appliances often finding it challenging to floss effectively using traditional methods. Countertop water flossers provide an efficient way to clean around and under such devices, leading to increased demand from this demographic.

Segmentation by Product

Portable
Countertop

INSIGHTS BY AGE GROUP

The adult age segment held the highest global dental water flosser market share in 2022. The increasing awareness about the importance of oral hygiene and preventive dental care could drive more adults to adopt dental water flossing as part of their daily routine. Moreover, as the global population ages, there may be an increased emphasis on maintaining oral health, which could contribute to the growth in demand for dental water flossers.

Apart from the adult segment, the dental water flosser market has risen in the children segment due to technology and innovation, parental influence, and fun factors. Furthermore, advances in water flosser technology have led to the development of models specifically designed for children. These models may have smaller nozzles, lower pressure settings, and child-friendly designs, additionally driving the demand in this segment. Moreover, many modern water flossers have colorful designs, adjustable pressure settings, and various nozzle options.

Segmentation by Age Group

Adult
Children

INSIGHTS BY DISTRIBUTION CHANNEL

The global dental water flosser market by distribution channel can be categorized as online and offline. The offline channels include dental clinics, pharmacies, and retail stores. Dental care stores serve as a specialized and targeted distribution channel for products like water flossers. These stores cater to individuals conscious of their oral health and hygiene. Further, the dental water flosser market through online channels is increasing due to the rising internet penetration worldwide. Moreover, the number of smartphone users is rapidly growing, contributing to the success of online sportswear sales. Various vendors are expanding their presence in other countries by collaborating with e-commerce players or through their proprietary websites.

Segmentation by Distribution Channel

Offline
Online

GEOGRAPHICAL ANALYSIS

North America dominated the global dental water flosser market share, valued at over USD 300 million in 2022. The demand for dental water flossers in the region, particularly in the United States and Canada, has been relatively high. Consumers in these regions are often willing to invest in oral hygiene products that offer convenience and advanced cleaning capabilities. Factors like a higher awareness of oral health and disposable income contribute to the popularity of dental water flossers. Some well-known dental water floss companies in North America include Procter & Gamble, Jetpik, Church & Dwight, MySmile, and Colgate-Palmolive Company. These brands offer dental water floss products, such as cordless and countertop products.

Segmentation by Geography

North America
- The U.S.
- Canada
Latin America
- Brazil
- Mexico
- Rest of Latin America
APAC
- China
- Japan
- India
- South Korea
- Australia and New Zealand
- Rest of APAC
Europe
- Germany
- The U.K.
- France
- Italy
- Spain
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa

COMPETITIVE LANDSCAPE

The dental water flosser market is characterized by significant fragmentation, featuring many local and global participants. This fragmented nature emerges from the coexistence of domestic and international market contenders. Among the prominent frontrunners in this sector are industry giants like Procter & Gamble, Koninklijke Philips, Shenzhen Relish, Church & Dwight, and others. This landscape fosters intense competition among these entities. The swiftly evolving technological landscape further amplifies the competitive dynamics, which could challenge vendors. Customers' expectations for consistent innovations and enhancements in dental water floss products add to the pressure. This current backdrop necessitates vendors to adapt and refine their distinct value propositions to establish a robust foothold within the dental water flosser market.

Key Company Profiles

Church & Dwight
Colgate-Palmolive Company
Fly Cat Electrical Co.
Ginsey Home Solutions
Jetpik
Koninklijke Philips
MySmile
Procter & Gambel
Panasonic Holdings Corporation
Shenzhen Relish

Other Prominent Vendors

Aquapick
Caresmith
Candeon Technologies
Gurin Products
Hydro Floss
Oracura
Oratec Corp
Oral Breeze
Shenzhen BFT Electrical Appliances Manufacturing
SmileDirect Club
ToieltTree Products
COSLUS
Bitave
AZSmile
Tovendor

KEY QUESTIONS ANSWERED:

1. How big is the dental water flosser market?

2. What is the growth rate of the global dental water flosser market?

3. Which region dominates the global dental water flosser market share?

4. What are the significant trends in the dental water flosser market?

5. Who are the key players in the global dental water flosser market?

Product Code: ARZ231011

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION
- 4.1.1 INCLUSIONS
- 4.1.2 EXCLUSIONS
- 4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
- 4.3.1 MARKET SEGMENTATION BY GEOGRAPHY
- 4.3.2 MARKET SEGMENTATION BY AGE GROUP
- 4.3.3 MARKET SEGMENTATION BY PRODUCT
- 4.3.4 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION

6 PREMIUM INSIGHTS

6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 OPPORTUNITIES & CHALLENGE ANALYSIS
6.4 SEGMENT ANALYSIS
6.5 REGIONAL ANALYSIS
6.6 COMPETITIVE LANDSCAPE

7 MARKET AT A GLANCE

8 INTRODUCTION

8.1 OVERVIEW
- 8.1.1 US INCOME DISTRIBUTION
- 8.1.2 DIGITAL TECHNOLOGIES FOR ORAL HEALTH
- 8.1.3 ORAL HYGIENE PRACTICES
8.2 DEMOGRAPHIC AND CONSUMER BEHAVIOUR ANALYSIS
- 8.2.1 POPULATION:
- 8.2.2 INCOME:
- 8.2.3 GENERATION:
- 8.2.4 GENDER:
8.3 GLOBAL SCENARIO FOR DENTISTS
8.4 GLOBAL ORAL HEALTH HYGIENE
8.5 VALUE CHAIN
- 8.5.1 MATERIAL SUPPLIER
- 8.5.2 MANUFACTURERS
- 8.5.3 DISTRIBUTORS
- 8.5.4 END-USER

9 MARKET OPPORTUNITIES & TRENDS

9.1 RISING SHIFT TOWARD TRAVEL-FRIENDLY PRODUCTS
9.2 RISING POPULARITY OF WATER FLOSSERS IN DENTAL PRACTICES
9.3 RAPID TECHNOLOGICAL ADVANCES IN ORAL CARE PRODUCTS

10 MARKET GROWTH ENABLERS

10.1 RISING AWARENESS FOR DENTAL HEALTH
10.2 SIGNIFICANT DEMAND FOR TEETH WHITENING PRODUCTS
10.3 HIGH DEMAND FROM DEVELOPED NATIONS
10.4 RISING PREVALENCE OF DENTAL PROBLEMS

11 MARKET RESTRAINTS

11.1 LACK OF AWARENESS & CONSUMER SKEPTICISM
11.2 LOW AFFORDABILITY IN LOW MIDDLE-INCOME COUNTRIES (LMIC)
11.3 HIGH THREAT OF SUBSTITUTE

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW
12.2 VENDOR ANALYSIS
12.3 DEMAND INSIGHTS
12.4 MARKET SIZE & FORECAST
12.5 FIVE FORCES ANALYSIS
- 12.5.1 THREAT OF NEW ENTRANTS
- 12.5.2 BARGAINING POWER OF SUPPLIERS
- 12.5.3 BARGAINING POWER OF BUYERS
- 12.5.4 THREAT OF SUBSTITUTES
- 12.5.5 COMPETITIVE RIVALRY

13 PRODUCT

13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 COUNTERTOP
- 13.3.1 MARKET OVERVIEW
- 13.3.2 MARKET SIZE & FORECAST
- 13.3.3 MARKET BY GEOGRAPHY
13.4 PORTABLE
- 13.4.1 MARKET OVERVIEW
- 13.4.2 MARKET SIZE & FORECAST
- 13.4.3 MARKET BY GEOGRAPHY

14 AGE GROUP

14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 ADULT
- 14.3.1 MARKET OVERVIEW
- 14.3.2 MARKET SIZE & FORECAST
- 14.3.3 MARKET BY GEOGRAPHY
14.4 CHILDREN
- 14.4.1 MARKET OVERVIEW
- 14.4.2 MARKET SIZE & FORECAST
- 14.4.3 MARKET BY GEOGRAPHY

15 DISTRIBUTION CHANNEL

15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 OFFLINE
- 15.3.1 MARKET OVERVIEW
- 15.3.2 MARKET SIZE & FORECAST
- 15.3.3 MARKET BY GEOGRAPHY
15.4 ONLINE
- 15.4.1 MARKET OVERVIEW
- 15.4.2 MARKET SIZE & FORECAST
- 15.4.3 MARKET BY GEOGRAPHY

16 GEOGRAPHY

16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW

17 NORTH AMERICA

17.1 MARKET OVERVIEW
17.2 MARKET SIZE & FORECAST
17.3 PRODUCT
- 17.3.1 MARKET SIZE & FORECAST
17.4 AGE GROUP
- 17.4.1 MARKET SIZE & FORECAST
17.5 DISTRIBUTION CHANNEL
- 17.5.1 MARKET SIZE & FORECAST
17.6 KEY COUNTRIES
- 17.6.1 US: MARKET SIZE & FORECAST
- 17.6.2 CANADA: MARKET SIZE & FORECAST

18 LATIN AMERICA

18.1 MARKET OVERVIEW
18.2 MARKET SIZE & FORECAST
18.3 PRODUCT
- 18.3.1 MARKET SIZE & FORECAST
18.4 AGE GROUP
- 18.4.1 MARKET SIZE & FORECAST
18.5 DISTRIBUTION CHANNEL
- 18.5.1 MARKET SIZE & FORECAST
18.6 KEY COUNTRIES
- 18.6.1 BRAZIL: MARKET SIZE & FORECAST
- 18.6.2 MEXICO: MARKET SIZE & FORECAST
- 18.6.3 REST OF LATIN AMERICA: MARKET SIZE & FORECAST

19 APAC

19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 PRODUCT
- 19.3.1 MARKET SIZE & FORECAST
19.4 AGE GROUP
- 19.4.1 MARKET SIZE & FORECAST
19.5 DISTRIBUTION CHANNEL
- 19.5.1 MARKET SIZE & FORECAST
19.6 KEY COUNTRIES
- 19.6.1 CHINA: MARKET SIZE & FORECAST
- 19.6.2 JAPAN: MARKET SIZE & FORECAST
- 19.6.3 SOUTH KOREA: MARKET SIZE & FORECAST
- 19.6.4 AUSTRALIA AND NEW ZEALAND: MARKET SIZE & FORECAST
- 19.6.5 REST OF APAC: MARKET SIZE & FORECAST

20 EUROPE

20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 PRODUCT
- 20.3.1 MARKET SIZE & FORECAST
20.4 AGE GROUP
- 20.4.1 MARKET SIZE & FORECAST
20.5 DISTRIBUTION CHANNEL
- 20.5.1 MARKET SIZE & FORECAST
20.6 KEY COUNTRIES
- 20.6.1 UK: MARKET SIZE & FORECAST
- 20.6.2 FRANCE: MARKET SIZE & FORECAST
- 20.6.3 ITALY: MARKET SIZE & FORECAST
- 20.6.4 GERMANY: MARKET SIZE & FORECAST
- 20.6.5 SPAIN: MARKET SIZE & FORECAST

21 MIDDLE EAST AND AFRICA

21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 PRODUCT
- 21.3.1 MARKET SIZE & FORECAST
21.4 AGE GROUP
- 21.4.1 MARKET SIZE & FORECAST
21.5 DISTRIBUTION CHANNEL
- 21.5.1 MARKET SIZE & FORECAST
21.6 KEY COUNTRIES
- 21.6.1 UAE: MARKET SIZE & FORECAST
- 21.6.2 SOUTH AFRICA: MARKET SIZE & FORECAST
- 21.6.3 SAUDI ARABIA: MARKET SIZE & FORECAST

22 COMPETITIVE LANDSCAPE

22.1 COMPETITION OVERVIEW

23 KEY COMPANY PROFILES

23.1 CHURCH & DWIGHT
- 23.1.1 PRODUCT OFFERINGS
- 23.1.2 KEY STRATEGIES
- 23.1.3 KEY STRENGTHS
- 23.1.4 KEY OPPORTUNITIES
23.2 COLGATE-PALMOLIVE COMPANY
- 23.2.1 PRODUCT OFFERINGS
- 23.2.2 KEY STRATEGIES
- 23.2.3 KEY STRENGTHS
- 23.2.4 KEY OPPORTUNITIES
23.3 FLY CAT ELECTRICAL
- 23.3.1 PRODUCT OFFERINGS
- 23.3.2 KEY STRATEGIES
- 23.3.3 KEY STRENGTHS
- 23.3.4 KEY OPPORTUNITIES
23.4 GINSEY HOME SOLUTIONS
- 23.4.1 BUSINESS OVERVIEW
- 23.4.2 PRODUCT OFFERINGS
- 23.4.3 KEY STRATEGIES
- 23.4.4 KEY STRENGTH
- 23.4.5 KEY OPPORTUNITIES
23.5 JETPIK
- 23.5.1 PRODUCT OFFERINGS
- 23.5.2 KEY STRATEGIES
- 23.5.3 KEY STRENGTHS
- 23.5.4 KEY OPPORTUNITIES
23.6 KONINKLIJKE PHILIPS
- 23.6.1 PRODUCT OFFERINGS
- 23.6.2 KEY STRATEGIES
- 23.6.3 KEY STRENGTHS
- 23.6.4 KEY OPPORTUNITIES
23.7 MYSMILE
- 23.7.1 PRODUCT OFFERINGS
- 23.7.2 KEY STRATEGIES
- 23.7.3 KEY STRENGTHS
- 23.7.4 KEY OPPORTUNITIES
23.8 PROCTER & GAMBLE
- 23.8.1 BUSINESS OVERVIEW
- 23.8.2 PRODUCT OFFERINGS
- 23.8.3 KEY STRATEGIES
- 23.8.4 KEY STRENGTHS
- 23.8.5 KEY OPPORTUNITIES
23.9 PANASONIC HOLDINGS CORPORATION
- 23.9.1 PRODUCT OFFERINGS
- 23.9.2 KEY STRATEGIES
- 23.9.3 KEY STRENGTHS
- 23.9.4 KEY OPPORTUNITIES
23.10 SHENZHEN RELISH
- 23.10.1 PRODUCT OFFERINGS
- 23.10.2 KEY STRATEGIES
- 23.10.3 KEY STRENGTHS
- 23.10.4 KEY OPPORTUNITIES

24 OTHER PROMINENT VENDORS

24.1 AQUAPICK
- 24.1.1 BUSINESS OVERVIEW
- 24.1.2 PRODUCT OFFERINGS
24.2 CARESMITH
- 24.2.1 BUSINESS OVERVIEW
- 24.2.2 PRODUCT OFFERINGS
24.3 CANDEON TECHNOLOGIES
- 24.3.1 BUSINESS OVERVIEW
- 24.3.2 PRODUCT OFFERINGS
24.4 GURIN PRODUCTS
- 24.4.1 BUSINESS OVERVIEW
- 24.4.2 PRODUCT OFFERINGS
24.5 HYDRO FLOSS
- 24.5.1 BUSINESS OVERVIEW
- 24.5.2 PRODUCT OFFERINGS
24.6 ORACURA
- 24.6.1 BUSINESS OVERVIEW
- 24.6.2 PRODUCT OFFERINGS
24.7 ORATEC CORP
- 24.7.1 BUSINESS OVERVIEW
- 24.7.2 PRODUCT OFFERINGS
24.8 ORAL BREEZE
- 24.8.1 BUSINESS OVERVIEW
- 24.8.2 PRODUCT OFFERINGS
24.9 SHENZHEN BFT ELECTRICAL APPLIANCES MANUFACTURING
- 24.9.1 BUSINESS OVERVIEW
- 24.9.2 PRODUCT OFFERINGS
24.10 SMILEDIRECT CLUB
- 24.10.1 BUSINESS OVERVIEW
- 24.10.2 PRODUCT OFFERINGS
24.11 TOIELTTREE PRODUCTS
- 24.11.1 BUSINESS OVERVIEW
- 24.11.2 PRODUCT OFFERINGS
24.12 COSLUS
- 24.12.1 BUSINESS OVERVIEW
- 24.12.2 PRODUCT OFFERINGS
24.13 BITVAE
- 24.13.1 BUSINESS OVERVIEW
- 24.13.2 PRODUCT OFFERINGS
24.14 AZSMILE
- 24.14.1 BUSINESS OVERVIEW
- 24.14.2 PRODUCT OFFERINGS
24.15 TOVENDOR
- 24.15.1 BUSINESS OVERVIEW
- 24.15.2 PRODUCT OFFERINGS

25 REPORT SUMMARY

25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS

26 QUANTITATIVE SUMMARY

26.1 MARKET BY GEOGRAPHY
26.2 MARKET BY PRODUCT
- 26.2.1 MARKET SIZE & FORECAST
26.3 MARKET BY AGE GROUP
- 26.3.1 MARKET SIZE & FORECAST
26.4 MARKET BY DISTRIBUTION CHANNEL
- 26.4.1 MARKET SIZE & FORECAST
26.5 NORTH AMERICA
- 26.5.1 PRODUCT MARKET SIZE & FORECAST
- 26.5.2 AGE GROUP MARKET SIZE & FORECAST
- 26.5.3 DISTRIBUTION CHANNEL MARKET SIZE & FORECAST
26.6 APAC
- 26.6.1 PRODUCT MARKET SIZE & FORECAST
- 26.6.2 AGE GROUP MARKET SIZE & FORECAST
- 26.6.3 DISTRIBUTION CHANNEL MARKET SIZE & FORECAST
26.7 EUROPE
- 26.7.1 PRODUCT MARKET SIZE & FORECAST
- 26.7.2 AGE GROUP MARKET SIZE & FORECAST
- 26.7.3 DISTRIBUTION CHANNEL MARKET SIZE & FORECAST
26.8 LATIN AMERICA
- 26.8.1 PRODUCT MARKET SIZE & FORECAST
- 26.8.2 AGE GROUP MARKET SIZE & FORECAST
- 26.8.3 DISTRIBUTION CHANNEL MARKET SIZE & FORECAST
26.9 MIDDLE EAST AND AFRICA
- 26.9.1 PRODUCT MARKET SIZE & FORECAST
- 26.9.2 AGE GROUP MARKET SIZE & FORECAST
- 26.9.3 DISTRIBUTION CHANNEL MARKET SIZE & FORECAST

27 APPENDIX

27.1 ABBREVIATIONS