Automotive AR HUD Market - Global Outlook & Forecast 2023-2028

List of Tables

The global automotive AR HUD market is expected to grow at a CAGR of 17.26% from 2022-2028.

MARKET TRENDS & OPPORTUNITIES

Increasing Demand for ADAS

The increasing demand for Advanced Driver Assistance Systems (ADAS) is a significant driver behind the growth of the global automotive AR HUD market. ADAS encompasses a range of safety features and functionalities designed to enhance vehicle safety and improve the overall driving experience. AR HUDs play a crucial role in this ecosystem by seamlessly integrating critical information, such as navigation prompts, collision warnings, and speed limits, directly into the driver's line of sight on the windshield. As ADAS becomes more prevalent in modern vehicles, the demand for intuitive and real-time visualizations of this information is rising. AR HUDs enhance safety and provide a more immersive and convenient driving experience. With consumers increasingly valuing safety features, the synergy between ADAS and AR HUDs is poised to drive sustained growth in the automotive market as manufacturers strive to integrate advanced technologies into their vehicles.

Growing Demand for EVs

The burgeoning demand for EVs is a pivotal factor propelling the growth of the automotive AR HUD market. EVs have gained substantial consumer traction as the automotive industry transforms toward sustainable, eco-friendly mobility solutions. AR HUDs play a crucial role in enhancing the driving experience for EV owners by providing real-time information about battery status, range, charging points, and navigation directly on the windshield. The integration of AR HUD technology aligns seamlessly with the futuristic and tech-savvy image associated with electric vehicles. Manufacturers recognize the importance of combining cutting-edge display technologies with the rise of EVs to offer a holistic and compelling driving experience. As the EV market expands, the demand for AR HUDs is expected to grow in tandem, driven by the need for intuitive and informative displays in the rapidly evolving electric mobility landscape.

INDUSTRY RESTRAINTS

High Cost

The high cost of automotive AR HUD technology impedes the broader adoption and growth of this innovative vehicle feature. The development, integration, and manufacturing of AR HUD systems involve advanced technologies, specialized components, and intricate engineering processes, contributing to elevated production costs. These higher costs are subsequently transferred to consumers, making vehicles with AR HUDs relatively expensive. The automotive market is particularly price-sensitive, and while AR HUDs offer valuable safety and convenience features, the premium associated with this technology can limit its accessibility to a broader consumer base. The challenge lies in balancing advancing AR HUD capabilities and driving down production costs to make this technology more economically viable for widespread adoption across different vehicle segments. Efforts to address the cost barrier are crucial for fostering automotive AR HUD market growth and ensuring that AR HUDs become a standard vehicle feature across various price points.

SEGMENTATION INSIGHTS

INSIGHTS BY PROJECTION

The global automotive AR HUD market by projection segments is closed projection and for projection. In this segmentation, the close projection AR HUD segment tends to be more prevalent and widely adopted in the market than far projection AR HUD. Close projection systems project information onto the windshield at a shorter distance, typically within the driver's immediate field of view, providing a seamless integration of information with the external environment. This makes close projection AR HUDs more user-friendly, enhancing driver engagement and safety.

Segmentation by Projection Type

INSIGHTS BY VEHICLE TYPE

The vehicle segmentation in the global automotive AR HUD market encompasses various categories, including passenger cars, light commercial vehicles (LCVs), heavy commercial vehicles (HCVs), and other vehicles. Passenger cars hold the largest automotive AR HUD market share among these segments. This dominance can be attributed to the higher adoption of advanced technologies and safety features in passenger cars, driven by consumer demand for enhanced driving experiences and the integration of cutting-edge technologies. Passenger cars are often equipped with more sophisticated infotainment and safety systems, making them a natural fit for AR HUD technologies. In contrast, the industry share of light commercial vehicles, heavy commercial vehicles, and other vehicles is relatively smaller, primarily due to the lower integration of advanced technologies in these segments, where the emphasis might be more on utility and cargo transportation rather than advanced driver assistance systems. However, the global automotive AR HUD market in these segments is expected to grow significantly during the forecast period.

Segmentation by Vehicle Type

Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
Other Vehicles

INSIGHTS BY SALES CHANNEL

In the sales channel segmentation of the global automotive AR HUD market, the original equipment manufacturers (OEMs) segment holds a more significant share compared to the aftermarket segment. This is because OEMs are the primary suppliers of AR HUD systems integrated into new vehicles during manufacturing. As vehicle manufacturers increasingly incorporate advanced technologies into their models, the demand for AR HUD systems from OEMs has surged. Consumers often prefer to have these advanced features seamlessly integrated into their vehicles from the beginning. On the other hand, the aftermarket segment, while growing, is relatively smaller. This is because retrofitting AR HUD systems into existing vehicles involves additional installation complexities, and consumers may be less inclined to invest in aftermarket solutions compared to having the technology included as a built-in feature when purchasing a new vehicle.

Segmentation by Sales Channel

OEM
Aftermarket

GEOGRAPHICAL ANALYSIS

The automotive AR HUD market's dynamic geographical landscape spans various regions, reflecting a global demand for advanced automotive technologies. With major automotive hubs in the U.S. and Canada, North America remains a key player, holding 37%-39% of market shares, driven by a tech-savvy consumer base. Technological innovation is another key factor propelling the North American AR HUD industry forward. The region has several leading automotive technology companies and research institutions at the forefront of AR HUD development. Companies like Visteon Corporation and Harman International are actively developing and promoting AR HUD technology in North America. Europe, led by automotive giants in Germany, the UK, and France, contributes significantly to the AR HUD market, emphasizing innovation and premium vehicle offerings.

Segmentation by Geography

North America
- US
- Canada
Europe
- Germany
- UK
- France
- Russia
- Italy
- Spain
- Rest of Europe
APAC
- China
- Japan
- South Korea
- Singapore
- Australia
- India
- Rest of APAC
Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of the Middle East & Africa

COMPETITIVE LANDSCAPE

The competitive landscape of the global automotive AR HUD market is characterized by a diverse array of critical players striving for innovation and market dominance. Established automotive technology giants such as Continental, DENSO, and HARMAN International are at the forefront, leveraging their extensive expertise to develop cutting-edge AR HUD solutions. Meanwhile, tech-driven companies like WayRay and Envisics are making notable strides with innovative approaches to augmented reality. Collaboration and partnerships, such as those seen between automakers and technology firms, contribute to the dynamic nature of the automotive AR HUD market. The increasing demand for enhanced driving experiences and safety features fuels this competition, fostering a landscape marked by continuous technological advancements and strategic collaborations.

Key Company Profiles

Continental
DENSO
HARMAN International
HUDWAY
Nippon Sheet Glass

Other Prominent Vendors

AUDI
Basemark
Robert Bosch
CY Vision
Foryou Corporation
Huawei Technologies
HYUNDAI MOBIS
Jaguar Land Rover
Kia
Nippon Seiki
Nissan Motor
Panasonic Corporation of North America
Raythink Technology
SHINEX ELECTRONIC INDUSTRIES
Shenzhen 3-dragons Technology
Hefei Jiangcheng Technology
TOYOTA MOTOR
VALEO
Visteon
Volkswagen
AB Volvo
WayRay
Envisics
STRADVISION

KEY QUESTIONS ANSWERED:

1. How big is the automotive AR HUD market?

2. What is the growth rate of the global automotive AR HUD market?

3. Which region dominates the global automotive AR HUD market share?

4. What are the significant trends in the automotive AR HUD market?

5. Who are the key players in the global automotive AR HUD market?

Product Code: ARZ231117

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
- 4.3.1 MARKET SEGMENTATION BY PROJECTION TYPE
- 4.3.2 MARKET SEGMENTATION BY VEHICLE TYPE
- 4.3.3 MARKET SEGMENTATION BY SALES CHANNEL
- 4.3.4 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION

6 PREMIUM INSIGHTS

6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 OPPORTUNITIES & CHALLENGE ANALYSIS
6.4 SEGMENT ANALYSIS
6.5 REGIONAL ANALYSIS
6.6 COMPETITIVE LANDSCAPE

7 MARKET AT A GLANCE

8 INTRODUCTION

8.1 OVERVIEW
8.2 AUTOMOTIVE AR HUD
8.3 HISTORY OF AUTOMOTIVE AR HUD?
8.4 AR HUD V/S CONVENTIONAL HUD
8.5 INTEGRATION OF AUTOMOTIVE AR HUD AND GAMING
- 8.5.1 GAMIFIED NAVIGATION
- 8.5.2 IN-CAR ENTERTAINMENT
- 8.5.3 COOPERATIVE MULTIPLAYER EXPERIENCES
- 8.5.4 ENHANCED NAVIGATION
8.6 PEST ANALYSIS
- 8.6.1 POLITICAL
- 8.6.2 ECONOMIC
- 8.6.3 SOCIAL
- 8.6.4 TECHNOLOGICAL
8.7 VALUE CHAIN ANALYSIS
8.8 NEW DEVELOPMENT

9 MARKET OPPORTUNITIES & TRENDS

9.1 INCREASING ADOPTION RATE OF ADVANCED TECHNOLOGIES BY OEMS
9.2 INCREASING DEMAND FOR ADAS
9.3 GROWTH OF CONNECTED VEHICLES
9.4 COLLABORATION BETWEEN AUTOMAKERS AND TECHNOLOGY COMPANIES

10 MARKET GROWTH ENABLERS

10.1 GROWING POPULARITY OF AR TECHNOLOGY
10.2 GROWING DEMAND FOR EVS
10.3 STRINGENT GOVERNMENT REGULATIONS

11 MARKET RESTRAINTS

11.1 HIGH COST
11.2 INTEGRATION COMPLEXITY
11.3 SAFETY CONCERNS

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW
12.2 MARKET SIZE & FORECAST
12.3 FIVE FORCES ANALYSIS
- 12.3.1 THREAT OF NEW ENTRANTS
- 12.3.2 BARGAINING POWER OF SUPPLIERS
- 12.3.3 BARGAINING POWER OF BUYERS
- 12.3.4 THREAT OF SUBSTITUTES
- 12.3.5 COMPETITIVE RIVALRY

13 PROJECTION

13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 CLOSE
- 13.3.1 MARKET OVERVIEW
- 13.3.2 MARKET SIZE & FORECAST
- 13.3.3 MARKET BY GEOGRAPHY
13.4 FAR
- 13.4.1 MARKET OVERVIEW
- 13.4.2 MARKET SIZE & FORECAST
- 13.4.3 MARKET BY GEOGRAPHY

14 VEHICLE TYPE

14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 PASSENGER CARS
- 14.3.1 MARKET OVERVIEW
- 14.3.2 MARKET SIZE & FORECAST
- 14.3.3 MARKET BY GEOGRAPHY
14.4 LIGHT COMMERCIAL VEHICLES
- 14.4.1 MARKET OVERVIEW
- 14.4.2 MARKET SIZE & FORECAST
- 14.4.3 MARKET BY GEOGRAPHY
14.5 HEAVY COMMERCIAL VEHICLES
- 14.5.1 MARKET OVERVIEW
- 14.5.2 MARKET SIZE & FORECAST
- 14.5.3 MARKET BY GEOGRAPHY
14.6 OTHER VEHICLES
- 14.6.1 MARKET OVERVIEW
- 14.6.2 MARKET SIZE & FORECAST
- 14.6.3 MARKET BY GEOGRAPHY

15 SALES CHANNEL

15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 OEM
- 15.3.1 MARKET OVERVIEW
- 15.3.2 MARKET SIZE & FORECAST
- 15.3.3 MARKET BY GEOGRAPHY
15.4 AFTERMARKET
- 15.4.1 MARKET OVERVIEW
- 15.4.2 MARKET SIZE & FORECAST
- 15.4.3 MARKET BY GEOGRAPHY

16 GEOGRAPHY

16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW

17 NORTH AMERICA

17.1 MARKET OVERVIEW
17.2 MARKET SIZE & FORECAST
17.3 PROJECTION TYPE
- 17.3.1 MARKET SIZE & FORECAST
17.4 VEHICLE TYPE
- 17.4.1 MARKET SIZE & FORECAST
17.5 SALES CHANNEL
- 17.5.1 MARKET SIZE & FORECAST
17.6 KEY COUNTRIES
- 17.6.1 US: MARKET SIZE & FORECAST
- 17.6.2 CANADA: MARKET SIZE & FORECAST

18 EUROPE

18.1 MARKET OVERVIEW
18.2 MARKET SIZE & FORECAST
18.3 PROJECTION TYPE
- 18.3.1 MARKET SIZE & FORECAST
18.4 VEHICLE TYPE
- 18.4.1 MARKET SIZE & FORECAST
18.5 SALES CHANNEL
- 18.5.1 MARKET SIZE & FORECAST
18.6 KEY COUNTRIES
- 18.6.1 GERMANY: MARKET SIZE & FORECAST
- 18.6.2 UK: MARKET SIZE & FORECAST
- 18.6.3 FRANCE: MARKET SIZE & FORECAST
- 18.6.4 RUSSIA: MARKET SIZE & FORECAST
- 18.6.5 ITALY: MARKET SIZE & FORECAST
- 18.6.6 SPAIN: MARKET SIZE & FORECAST
- 18.6.7 REST OF EUROPE: MARKET SIZE & FORECAST

19 APAC

19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 PROJECTION TYPE
- 19.3.1 MARKET SIZE & FORECAST
19.4 VEHICLE TYPE
- 19.4.1 MARKET SIZE & FORECAST
19.5 SALES CHANNEL
- 19.5.1 MARKET SIZE & FORECAST
19.6 KEY COUNTRIES
- 19.6.1 CHINA: MARKET SIZE & FORECAST
- 19.6.2 JAPAN: MARKET SIZE & FORECAST
- 19.6.3 SOUTH KOREA: MARKET SIZE & FORECAST
- 19.6.4 SINGAPORE: MARKET SIZE & FORECAST
- 19.6.5 AUSTRALIA: MARKET SIZE & FORECAST
- 19.6.6 INDIA: MARKET SIZE & FORECAST
- 19.6.7 REST OF APAC: MARKET SIZE & FORECAST

20 LATIN AMERICA

20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 PROJECTION TYPE
- 20.3.1 MARKET SIZE & FORECAST
20.4 VEHICLE TYPE
- 20.4.1 MARKET SIZE & FORECAST
20.5 SALES CHANNEL
- 20.5.1 MARKET SIZE & FORECAST
20.6 KEY COUNTRIES
- 20.6.1 BRAZIL: MARKET SIZE & FORECAST
- 20.6.2 MEXICO: MARKET SIZE & FORECAST
- 20.6.3 ARGENTINA: MARKET SIZE & FORECAST
- 20.6.4 REST OF LATIN AMERICA: MARKET SIZE & FORECAST

21 MIDDLE EAST & AFRICA

21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 PROJECTION TYPE
- 21.3.1 MARKET SIZE & FORECAST
21.4 VEHICLE TYPE
- 21.4.1 MARKET SIZE & FORECAST
21.5 SALES CHANNEL
- 21.5.1 MARKET SIZE & FORECAST
21.6 KEY COUNTRIES
- 21.6.1 SAUDI ARABIA: MARKET SIZE & FORECAST
- 21.6.2 UAE: MARKET SIZE & FORECAST
- 21.6.3 SOUTH AFRICA: MARKET SIZE & FORECAST
- 21.6.4 REST OF MIDDLE EAST & AFRICA: MARKET SIZE & FORECAST

22 COMPETITIVE LANDSCAPE

22.1 COMPETITION OVERVIEW

23 KEY COMPANY PROFILES

23.1 CONTINENTAL
- 23.1.1 BUSINESS OVERVIEW
- 23.1.2 PRODUCT OFFERINGS
- 23.1.3 KEY STRATEGIES
- 23.1.4 KEY STRENGTHS
- 23.1.5 KEY OPPORTUNITIES
23.2 DENSO
- 23.2.1 BUSINESS OVERVIEW
- 23.2.2 PRODUCT OFFERINGS
- 23.2.3 KEY STRATEGIES
- 23.2.4 KEY STRENGTHS
- 23.2.5 KEY OPPORTUNITIES
23.3 HARMAN INTERNATIONAL
- 23.3.1 BUSINESS OVERVIEW
- 23.3.2 PRODUCT OFFERINGS
- 23.3.3 KEY STRATEGIES
- 23.3.4 KEY STRENGTHS
- 23.3.5 KEY OPPORTUNITIES
23.4 HUDWAY
- 23.4.1 BUSINESS OVERVIEW
- 23.4.2 PRODUCT OFFERINGS
- 23.4.3 KEY STRATEGIES
- 23.4.4 KEY STRENGTHS
- 23.4.5 KEY OPPORTUNITIES
23.5 NIPPON SHEET GLASS
- 23.5.1 BUSINESS OVERVIEW
- 23.5.2 PRODUCT OFFERINGS
- 23.5.3 KEY STRATEGIES
- 23.5.4 KEY STRENGTHS
- 23.5.5 KEY OPPORTUNITIES

24 OTHER PROMINENT VENDORS

24.1 AUDI
- 24.1.1 BUSINESS OVERVIEW
- 24.1.2 PRODUCT OFFERINGS
24.2 BASEMARK
- 24.2.1 BUSINESS OVERVIEW
- 24.2.2 PRODUCT OFFERINGS
24.3 ROBERT BOSCH
- 24.3.1 BUSINESS OVERVIEW
- 24.3.2 PRODUCT OFFERINGS
24.4 CY VISION
- 24.4.1 BUSINESS OVERVIEW
- 24.4.2 PRODUCT OFFERINGS
24.5 FORYOU CORPORATION
- 24.5.1 BUSINESS OVERVIEW
- 24.5.2 PRODUCT OFFERINGS
24.6 HUAWEI TECHNOLOGIES
- 24.6.1 BUSINESS OVERVIEW
- 24.6.2 PRODUCT OFFERINGS
24.7 HYUNDAI MOBIS
- 24.7.1 BUSINESS OVERVIEW
- 24.7.2 PRODUCT OFFERINGS
24.8 JAGUAR LAND ROVER AUTOMOTIVE
- 24.8.1 BUSINESS OVERVIEW
- 24.8.2 PRODUCT OFFERINGS
24.9 KIA
- 24.9.1 BUSINESS OVERVIEW
- 24.9.2 PRODUCT OFFERINGS
24.10 NIPPON SEIKI
- 24.10.1 BUSINESS OVERVIEW
- 24.10.2 PRODUCT OFFERINGS
24.11 NISSAN MOTOR
- 24.11.1 BUSINESS OVERVIEW
- 24.11.2 PRODUCT OFFERINGS
24.12 PANASONIC CORPORATION OF NORTH AMERICA
- 24.12.1 BUSINESS OVERVIEW
- 24.12.2 PRODUCT OFFERINGS
24.13 RAYTHINK TECHNOLOGY
- 24.13.1 BUSINESS OVERVIEW
- 24.13.2 PRODUCT OFFERINGS
24.14 SHINEX ELECTRONIC INDUSTRIES
- 24.14.1 BUSINESS OVERVIEW
- 24.14.2 PRODUCT OFFERINGS
24.15 SHENZHEN 3-DRAGONS TECHNOLOGY
- 24.15.1 BUSINESS OVERVIEW
- 24.15.2 PRODUCT OFFERINGS
24.16 HEFEI JIANGCHENG TECHNOLOGY
- 24.16.1 BUSINESS OVERVIEW
- 24.16.2 PRODUCT OFFERINGS
24.17 TOYOTA MOTOR
- 24.17.1 BUSINESS OVERVIEW
- 24.17.2 PRODUCT OFFERINGS
24.18 VALEO
- 24.18.1 BUSINESS OVERVIEW
- 24.18.2 PRODUCT OFFERINGS
24.19 VISTEON
- 24.19.1 BUSINESS OVERVIEW
- 24.19.2 PRODUCT OFFERINGS
24.20 VOLKSWAGEN
- 24.20.1 BUSINESS OVERVIEW
- 24.20.2 PRODUCT OFFERINGS
24.21 AB VOLVO
- 24.21.1 BUSINESS OVERVIEW
- 24.21.2 PRODUCT OFFERINGS
24.22 WAYRAY
- 24.22.1 BUSINESS OVERVIEW
- 24.22.2 PRODUCT OFFERINGS
24.23 ENVISICS
- 24.23.1 BUSINESS OVERVIEW
- 24.23.2 PRODUCT OFFERINGS
24.24 STRADVISION
- 24.24.1 BUSINESS OVERVIEW
- 24.24.2 PRODUCT OFFERINGS

25 REPORT SUMMARY

25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS

26 QUANTITATIVE SUMMARY

26.1 MARKET BY GEOGRAPHY
26.2 NORTH AMERICA
- 26.2.1 PROJECTION TYPE: MARKET SIZE & FORECAST
- 26.2.2 VEHICLE TYPE: MARKET SIZE & FORECAST
- 26.2.3 SALES CHANNEL: MARKET SIZE & FORECAST
26.3 EUROPE
- 26.3.1 PROJECTION TYPE: MARKET SIZE & FORECAST
- 26.3.2 VEHICLE TYPE: MARKET SIZE & FORECAST
- 26.3.3 SALES CHANNEL: MARKET SIZE & FORECAST
26.4 APAC
- 26.4.1 PROJECTION TYPE: MARKET SIZE & FORECAST
- 26.4.2 VEHICLE TYPE: MARKET SIZE & FORECAST
- 26.4.3 SALES CHANNEL: MARKET SIZE & FORECAST
26.5 LATIN AMERICA
- 26.5.1 PROJECTION TYPE: MARKET SIZE & FORECAST
- 26.5.2 VEHICLE TYPE: MARKET SIZE & FORECAST
- 26.5.3 SALES CHANNEL: MARKET SIZE & FORECAST
26.6 MIDDLE EAST & AFRICA
- 26.6.1 PROJECTION TYPE: MARKET SIZE & FORECAST
- 26.6.2 VEHICLE TYPE: MARKET SIZE & FORECAST
- 26.6.3 SALES CHANNEL: MARKET SIZE & FORECAST
26.7 MARKET BY SEGMENTATION
- 26.7.1 CLOSE PROJECTION: MARKET BY GEOGRAPHY
- 26.7.2 FAR PROJECTION: MARKET BY GEOGRAPHY
- 26.7.3 PASSENGER CARS: MARKET BY GEOGRAPHY
- 26.7.4 LIGHT COMMERCIAL VEHICLES: MARKET BY GEOGRAPHY
- 26.7.5 HEAVY COMMERCIAL VEHICLES: MARKET BY GEOGRAPHY
- 26.7.6 OTHER VEHICLES: MARKET BY GEOGRAPHY
- 26.7.7 OEM: MARKET BY GEOGRAPHY
- 26.7.8 AFTERMARKET: MARKET BY GEOGRAPHY

27 APPENDIX

27.1 ABBREVIATIONS