PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1664163
PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1664163
U.S. Floral Gifting Market - Industry Outlook & Forecast 2025-2030
The U.S. floral gifting market is expected to grow at a CAGR of 5.52% from 2024 to 2030.
MARKET TRENDS & OPPORTUNITIES
Shifting Preference of Consumers Towards Personalized Gifting
Personalization has become a key growth driver in the floral gifting market, as consumers increasingly seek unique and customized offerings tailored to specific occasions. Companies are addressing this demand by providing personalized options, such as custom arrangements, tailored messages, and specialized packaging. For example, a 2024 article highlights that nearly half of Gen Z and millennial consumers are more inclined to purchase or give personalized gifts compared to the previous holiday season, whereas fewer than a quarter of baby boomers share the same preference. Furthermore, advancements in e-commerce platforms have made customization easier and more accessible, streamlining the process and enabling direct delivery.
Streamlined Distribution and Delivery
With the increase in online floral sites, logistics and delivery systems have become essential to ensure customer satisfaction. The demand for last-minute gifts, especially during key holidays like Valentine's Day and Mother's Day, is being met by same-day and next-day delivery services. For instance, companies such as Mayfield Florist, and FTD are providing same-day flower delivery. Companies are also investing in improved inventory management and distribution networks to ensure fresh flowers reach consumers without delay.
INDUSTRY RESTRAINTS
Competition from Non-Floral Gifts
While flowers are still a favorite gift, competition from non-floral gifts such as chocolates, personalized items, and tech gadgets is increasing. For instance, nearly 20% of companies now spend over USD 1,000 on client gifts during the holidays, choosing personalized products & experiences as gifts. For example, companies like Amazon and Apple have seen increased demand for custom-branded smart devices and premium gift boxes, offering lasting value and functionality that challenge the appeal of traditional floral gifts. These alternatives are becoming more appealing due to their practicality and longer-lasting nature, which may reduce the appeal of flowers in the gifting market.
SEGMENTATION INSIGHTS
INSIGHTS BY OCCASION
The U.S. floral gifting market by occasion is segmented into personal & self-gifting, wedding, corporate, and sympathy. In 2024, personal & self-gifting accounted for the largest market share of over 58%. Personal & self-gifting has emerged as a significant trend in alignment with broader post-pandemic wellness and self-care practices. This trend is most prevalent among adults aged 25-34, followed by Gen Z adults, while less than 10% of individuals aged 55 or older report intentions to buy themselves a gift. Women are notably more inclined than men to engage in self-gifting. Within the U.S. floral gifting market, these dynamics could indicate opportunities for marketing flowers as a form of personal indulgence, particularly targeting younger adults and female consumers who are more likely to participate in self-gifting. Since flowers are subconsciously associated with decreasing anxiety, reducing sadness, and sparking happiness, they are considered gifts. From simply being a feel-good factor to being used as a decoration for both the home and the office, floral gifts serve a good purpose.
Segmentation by Occasion
- Personal & self-gifting,
- Wedding
- Corporate
- Sympathy
INSIGHTS BY PLATFORM
The U.S. floral gifting market by platform is categorized into offline and online. The offline segment held the largest market share in 2024. The market has largely been driven by purchases that are almost right before the occurrence of a specific occasion, with consumers dropping in and out to purchase flowers swiftly. Buying flowers in-store is a characteristic of the baby boomer generation that has been purchasing flowers way back, and this is barely expected to change. The opportunities for florists are ripe, with consumers willing to spend more on products that are prepped and delivered by florists as they are equated to quality. Some of them, such as Studio Choo Florists, are particularly popular with the millennials due to the way they are structured, their sustainability, and their almost instant same-day deliveries. Yet others are looking for new avenues of growth, thereby cultivating relationships with event planners to draw a constant, pre-determined sale. In parts of some cities, such as Manhattan, retail florists are shifting from catering to mass market demands in segments such as funerals and get-well to high-class consumers and corporates as the profitability is much higher.
Mass-market retailers and supermarkets are finding their way into the floral market and are progressing slowly. There is a trend toward full-service operations being observed among chain and independent supermarkets and grocery/service wholesalers. Supermarket chains are re-evaluating the system and contemplating starting their operations for growing flowers.
Segmentation by Platform
- Offline
- Online
INSIGHTS BY PRODUCT
Based on the product, Bouquets & Arrangements account for the largest share of revenue earned by this segment in the U.S. floral gifting market. Bouquets are popular flowers to be gifted, as they come in a variety of forms from the simplest single flower arrangement to complicated designs for high-profile events. Market growth also reflects in stems, especially in markets with consumers who are keen to self-arrange or purchase fresh flowers for individual events. Over the past couple of years, bouquet displays and floral arrangements have begun to resemble art installations across events and in retail. This has caught the attention of the experience-oriented young generation, and the influence has spilled over into the gifting space. Millennials are more likely to buy flowers to make a good impression on guests, and as a result, bouquets and arrangements have found a fancy among this segment of the population. For baby boomers, the likelihood of purchasing flowers is lower, especially for occasions like Valentine's Day and Mother's Day, where roses are their preferred choice if they decide to buy. Despite this, all generations consistently favor floral shops over other retailers for their flower purchases. This preference underscores the importance of maintaining a robust in-store experience and offering a wide range of bouquet options that appeal to diverse customer needs.
Segmentation by Product
- Bouquets & Arrangements
- Stems
INSIGHTS BY PURCHASE OPTION
The U.S. floral gifting market by purchase option is segmented into one-time purchases and subscriptions. The one-time purchase segment dominates and holds the largest market share. This involves one-time special occasions, where the individual arranges flowers or gifts, sends them immediately, and uses them on a one-time basis to say happy birthday or happy holiday among others. More significant generic gifting is one of the primary spurs to these single purchases because it usually is spur-of-the-moment and occasion-related. The mobile medium has greatly influenced this, with consumers ordering flowers on the go for whatever occasion-be it a birthday, anniversary, or otherwise. One notable opportunity in the market is the alignment with social causes. Millennials, who have a huge motivation towards creating a social difference, are behind this trend of endorsing brands that carry out social initiatives. For example, floral business houses could focus on the potential by getting involved with customers' activities, distributing flowers in the hospitals, or earning a portion of the sale and donating it to charity. All these will raise brand loyalty while making a brand stand out amidst competition. A personalized retail experience is becoming increasingly important for customer building and loyalty. Offering unique shopping experiences, such as incorporating florals into the texture and scent of a store or tailoring flower arrangements based on customer preferences, can greatly drive revenues.
The subscription economy has witnessed significant growth, with the flower subscription segment gaining momentum as consumers increasingly seek convenience and personalized experiences. This shift is largely fueled by advancements in technology, aggressive marketing strategies, and the growing appeal of surprise and novelty in consumer gifts. Subscription services have made gifting or self-indulgence so much easier. They allow the customer to pick the flower type they prefer and the frequency at which they will be delivered. This eliminates repeated visits to stores. Flowers are no longer single-gift things but are gradually becoming a perpetual symbol of care and joy delivered regularly.
Segmentation by Purchase Option
- One-time purchase
- Subscription
REGIONAL ANALYSIS
The U.S. floral gifting market shows regional variations in demand. Major contributors to the market are states like California, New York, and Florida, particularly during peak gifting seasons such as Valentine's Day and Mother's Day. The Midwest and South are also growing markets for floral gifting, with increasing interest from suburban and rural areas where florals are commonly used for home decor and local celebrations. California is known for its plant trials and top-quality bulb flowers such as lilies, tulips, iris, ranunculus, etc., line flowers are grown outdoors or in hoop houses such as snapdragons, larkspur, Matthiola, gladious, and Australian/South African native cut flowers, California accounted for 60% of cut flower sales in the U.S.
Washington has grown and adapted into a notable cut-flower farmer, from its internationally recognized tulip and daffodil farms to its myriad of expert cut-flower growers who deliver fresh, local, fragrant blossoms of the highest quality and longest longevity. Washington's many flower farmers have a sophisticated understanding of their numerous competitive advantages in the floral marketplace relative to imported flowers.
COMPETITIVE LANDSCAPE
The U.S. floral gifting market remains highly competitive, with major players such as 1-800-Flowers.com, Teleflora, FTD, and From You Flowers dominating both online and offline channels. The competition is highly intense with the companies constantly coming up with innovative measures to better the customer experience by diversifying their product lines, as well as delivery services, to remain competitive. The trend of personalization, sustainability, and subscription-based services is changing competitive strategies for market leaders as they need to face evolving consumer demands.
MERGERS AND ACQUISITIONS
- 1-800-Flowers.com acquired Things Remembered in January 2023, a retailer selling engraved gifts. The company is further enriching its portfolio with customization capabilities via customizable gifting options that complement its floral gift options.
- In February 2023, In February 2023, Lovingly, a leading e-commerce solutions provider for retail florists, acquired Flowers of Charlotte and its wholesale operation, Charlotte Flower Market. This strategic acquisition strengthened Lovingly's online gifting technology and services, enhancing the support offered to its florist partners.
- In May 2023, 1-800-FLOWERS.COM acquired SmartGift, Inc. - the gifting platform. The acquisition will add a new capability in corporate gifting and engagement, allowing consumers and businesses alike to enjoy seamless, personalized digital gifting experiences.
- In May 2023, From You, Flowers, and FTD merged to form a new global floral and gifting platform. This merger aims to consolidate their positions in the floral industry, with From You Flowers' founder, Michael Chapin, becoming CEO of the combined companies. This merger brings together two significant players in the floral gifting space, creating a more robust platform for both e-commerce and in-store sales.
Key Company Profiles
- FTD, LLC
- 1-800-FLOWERS.COM, INC.
- Telefora
- From You Flowers, LLC
Other Prominent Vendors
- Avas Flowers
- Benchmark Bouquets
- BloomNation, Inc.
- BloomsyBox
- Blooms Today
- Farmgirl Flowers, INC
- FLoom LTD.
- Flora2000.com
- FloraQueen
- Flowerpetal.com
- JUST FLOWERS DOT COM
- The Flower Shop
- The Bouqs Company
- UrbanStems
- Gotham Florist
- H.Bloom
- Venus et Fleur
- Florists.com, LLC
- 1st in Flowers!, LLC
- Kremp Florist & Flower Delivery
- Send Flowers
- Global Rose
- Winston Flowers
- The Sill, INC.
- Farm Fresh Flowers
- Enjoy Flowers
- Freytag's Florist
- McShan Florist
- Phoenix Flower Shops
- U.S. Retail Flowers Inc.
- Fifth Ave Floral Co.
- The Flower Shop Atlanta
- Phillip's Flowers & Gifts
- InBloom Flowers
- Albuquerque Florist
- Bokay Florist
- Flowers4Dreams LLC
- Flowers of the Field
- Alyeska Farms
- Wood's Flowers and Gifts
- Azelly Flowers
- Rainbow Florist & Delectables
- Roberts Floral & Gifts
- Petal+Eon
- Miami Flowers Design
- Peachtree Petals
- Crowley House Flower Farm
KEY QUESTIONS ANSWERED:
1. How big is the U.S. floral gifting market?
2. What is the growth rate of the U.S. floral gifting market?
3. What are the significant trends in the U.S. floral gifting market?
4. Who are the major players in the U.S. floral gifting market?
TABLE OF CONTENTS
1. SCOPE & COVERAGE
- 1.1. MARKET DEFINITION
- 1.1.1. INCLUSIONS
- 1.1.2. EXCLUSIONS
- 1.1.3. MARKET ESTIMATION CAVEATS
- 1.2. SEGMENTS COVERED & DEFINITION
- 1.1.1 MARKET SEGMENTATION BY OCCASION
- 1.1.2 MARKET SEGMENTATION BY PLATFORM
- 1.1.3 MARKET SEGMENTATION BY PRODUCT
- 1.1.4 MARKET SEGMENTATION BY PURCHASE OPTIONS
- 1.3. MARKET DERIVATION
- 1.3.1. HISTORIC, BASE, & FORECAST YEARS
2. PREMIUM INSIGHTS
- 2.1. OPPORTUNITY POCKETS
- 2.1.1. MARKET MATURITY INDICATOR
- 2.2. REPORT OVERVIEW
- 2.3. MERGERS AND ACQUISITIONS
- 2.4. OPPORTUNITIES & CHALLENGE ANALYSIS
- 2.5. SEGMENT ANALYSIS
- 2.6. REGIONAL ANALYSIS
- 2.7. COMPETITIVE LANDSCAPE
- 2.8. KEY QUESTIONS ANSWERED
3. MARKET AT A GLANCE
4. INTRODUCTION
- 4.1. OVERVIEW
- 4.1.1. SUPPLY CHAIN CRITICALITY
- 4.1.2. SUPPLY CHAIN RECOVERY
- 4.1.3. PRICING STRATEGIES
- 4.1.4. CONSUMER SPENDING & MARKET TRENDS
- 4.2. US CUT FLOWERS EXPORT AND IMPORT MARKETS
- 4.2.1. US CUT FLOWERS STATISTICS 2023
- 4.2.2. FORTICULTRE SALES BY STATE 2023
- 4.2.3. MIAMI FLOWER HUB
- 4.2.4. VERTICAL INTEGRATION IN THE MARKET
- 4.3. GIFTING INDUSTRY IN THE US
- 4.3.1. VALENTINE'S DAY 2023 & 2024
- 4.3.2. CONSUMER TREND ANALYSIS
- 4.3.3. US FLOWER INDUSTRY STATISTICS 2024
- 4.3.4. SELLING DIRECT -TO-CUSTOMER: RECENT TREND
- 4.4. FLORAL GIFTING MARKET
- 4.4.1. FLOWER PRODUCTION
- 4.4.2. LOGISTICS & TRANSPORTATION
- 4.4.3. TYPES OF TRANSPORTATION IN FLORAL LOGISTICS
- 4.4.4. LOGISTICS CHALLENGES
- 4.4.5. SOLUTIONS TO LOGISTICS CHALLENGES
- 4.4.6. IMPORTANCE OF PACKAGING AND PRESENTATION
- 4.4.7. RULES & REGULATIONS
- 4.5. CONSUMER BEHAVIOR
- 4.5.1. KEY CONSIDERATION DRIVERS
- 4.5.2. DEGREE OF VALUE
- 4.5.3. PURCHASE BARRIERS
- 4.6. GENERATIONAL INSIGHTS
- 4.6.1. MILLENIALS
- 4.6.2. GEN- Z
- 4.6.3. BABY BOOMERS
- 4.6.4. US CUT FLOWER CHANGING REGULATIONS
- 4.6.5. QUALITY STANDARDS IN US FLORAL INDUSTRY
- 4.6.6. NAVIGATING CHALLENGES AND OPPORTUNITIES IN THE US FLORAL GIFTING MARKET
5. MARKET OPPORTUNITIES & TRENDS
- 5.1. HIGH DEMAND FOR PERSONALIZATION
- 5.2. RISING INCLINATION TOWARD HEALTH & WELLNESS
- 5.3. BRINGING FARM-TO-TABLE PRINCIPLES TO THE FLORAL INDUSTRY
- 5.4. INTENSIFYING MICRO-REGIONALISM
- 5.5. INTRODUCTION OF FLAT-PACKED BOUQUETS
- 5.6. DEMAND FOR SUSTAINIBILITY
6. MARKET GROWTH ENABLERS
- 6.1. BETTER LOGISTICS & DELIVERY
- 6.2. RISE OF BIOENGINEERING IN RETAIL, HOSPITALITY, & BOTANICAL HOMESCAPES
- 6.3. LINK BETWEEN EXPOSURE TO FLOWERS AND HEALTH & WELLBEING
- 6.4. FLORAL DESIGN GAINING RENAISSANCE
- 6.5. MULTI-CULTURAL AUDIENCES
- 6.6. RISK AVERSION DURING GIFT-GIVING
- 6.7. RISE IN TECHNOLOGICAL DEVELOPMENT
7. MARKET RESTRAINTS
- 7.1. COMPETITION FROM NON-FLORAL GIFT ITEMS
- 7.2. INVESTMENTS IN DRIED & ARTIFICIAL FLOWERS
- 7.3. RISING POPULARITY OF PLANT GIFTS
- 7.4. DISPARITIES AND ISSUES WITH FLOWER DELIVERIES
- 7.5. PERISHABILITY OF FLOWERS
8. MARKET LANDSCAPE
- 8.1. MARKET OVERVIEW
- 8.2. MARKET SIZE & FORECAST
- 8.3. SWOT ANALYSIS
- 8.3.1. STRENGTHS
- 8.3.2. WEAKNESSES
- 8.3.3. OPPORTUNITIES
- 8.3.4. THREATS
- 8.4. PEST ANALYSIS
- 8.4.1. POLITICAL
- 8.4.2. ECONOMIC
- 8.4.3. SOCIAL
- 8.4.4. TECHNOLOGY
- 8.5. FIVE FORCES ANALYSIS
- 8.5.1. THREAT OF NEW ENTRANTS
- 8.5.2. BARGAINING POWER OF SUPPLIERS
- 8.5.3. BARGAINING POWER OF BUYERS
- 8.5.4. THREAT OF SUBSTITUTES
- 8.5.5. COMPETITIVE RIVALRY
9. OCCASION
- 9.1. MARKET SNAPSHOT & GROWTH ENGINE
- 9.2. MARKET OVERVIEW
- 9.3. PERSONAL & SELF GIFTING
- 9.3.1. MARKET OVERVIEW
- 9.3.2. MARKET SIZE & FORECAST
- 9.4. WEDDING
- 9.4.1. MARKET OVERVIEW
- 9.4.2. MARKET SIZE & FORECAST
- 9.5. CORPORATE
- 9.5.1. MARKET OVERVIEW
- 9.5.2. MARKET SIZE & FORECAST
- 9.6. SYMPATHY
- 9.6.1. MARKET OVERVIEW
- 9.6.2. MARKET SIZE & FORECAST
10. PLATFORM
- 10.1. MARKET SNAPSHOT & GROWTH ENGINE
- 10.2. MARKET OVERVIEW
- 10.3. OFFLINE
- 10.3.1. MARKET OVERVIEW
- 10.3.2. MARKET SIZE & FORECAST
- 10.4. ONLINE
- 10.4.1. MARKET OVERVIEW
- 10.4.2. MARKET SIZE & FORECAST
11. PRODUCT
- 11.1. MARKET SNAPSHOT & GROWTH ENGINE
- 11.2. MARKET OVERVIEW
- 11.3. BOUQUETS & ARRANGEMENTS
- 11.3.1. MARKET OVERVIEW
- 11.4. MARKET SIZE & FORECAST
- 11.5. STEMS
- 11.5.1. MARKET OVERVIEW
- 11.5.2. MARKET SIZE & FORECAST
12. PURCHASE OPTIONS
- 12.1. MARKET SNAPSHOT & GROWTH ENGINE
- 12.2. MARKET OVERVIEW
- 12.3. ONE-TIME PURCHASE
- 12.3.1. MARKET OVERVIEW
- 12.3.2. MARKET SIZE & FORECAST
- 12.4. SUBSCRIPTIONS
- 12.4.1. MARKET OVERVIEW
- 12.4.2. MARKET SIZE & FORECAST
13. GEOGRAPHIC OVERVIEW
- 13.1. US FLORAL GIFTING INDUSTRY BY KEY STATES
- 13.2. CALIFORNIA
- 13.2.1. MARKET OVERVIEW
- 13.3. WASHINGTON
- 13.3.1. MARKET OVERVIEW
- 13.4. OREGON
- 13.4.1. MARKET OVERVIEW
- 13.5. FLORIDA
- 13.5.1. MARKET OVERVIEW
- 13.6. HAWAII
- 13.6.1. MARKET OVERVIEW
- 13.7. ALASKA
- 13.7.1. MARKET OVERVIEW
- 13.8. TEXAS
- 13.8.1. MARKET OVERVIEW
- 13.9. NEW YORK
- 13.9.1. MARKET OVERVIEW
14. COMPETITIVE LANDSCAPE
- 14.1. COMPETITION OVERVIEW
- 14.1.1. MARKETING
- 14.2. MARKET SHARE ANALYSIS
15. KEY COMPANY PROFILES
- 15.1. FTD, LLC
- 15.1.1. BUSINESS OVERVIEW
- 15.1.2. PRODUCT OFFERINGS
- 15.1.3. KEY STRATEGIES
- 15.1.4. KEY STRENGTHS
- 15.1.5. KEY OPPORTUNITIES
- 15.2. 1-800-FLOWERS.COM, INC.
- 15.2.1. BUSINESS OVERVIEW
- 15.2.2. PRODUCT OFFERINGS
- 15.2.3. KEY STRATEGIES
- 15.2.4. KEY STRENGTHS
- 15.2.5. KEY OPPORTUNITIES
- 15.3. TELEFORA
- 15.3.1. BUSINESS OVERVIEW
- 15.3.2. ICPRODUCT OFFERINGS
- 15.3.3. KEY STRATEGIES
- 15.3.4. KEY STRENGTHS
- 15.3.5. KEY OPPORTUNITIES
- 15.4. FROM YOU FLOWERS, LLC.
- 15.4.1. BUSINESS OVERVIEW
- 15.4.2. PRODUCT OFFERINGS
- 15.4.3. KEY STRATEGIES
- 15.4.4. KEY STRENGTHS
- 15.4.5. KEY OPPORTUNITIES
16. OTHER PROMINENT VENDORS
- 16.1. 5TH AVE FLORAL CO.
- 16.1.1. BUSINESS OVERVIEW
- 16.1.2. PRODUCT OFFERINGS
- 16.2. AVAS FLOWERS
- 16.2.1. BUSINESS OVERVIEW
- 16.2.2. PRODUCT OFFERINGS
- 16.3. BENCHMARK BOUQUETS
- 16.3.1. BUSINESS OVERVIEW
- 16.3.2. PRODUCT OFFERINGS
- 16.4. BLOOMNATION, INC.
- 16.4.1. BUSINESS OVERVIEW
- 16.4.2. PRODUCT OFFERINGS
- 16.5. BLOOMSYBOX
- 16.5.1. BUSINESS OVERVIEW
- 16.5.2. PRODUCT OFFERINGS
- 16.6. BLOOMS TODAY
- 16.6.1. BUSINESS OVERVIEW
- 16.6.2. PRODUCT OFFERINGS
- 16.7. FARMGIRL FLOWERS, INC.
- 16.7.1. BUSINESS OVERVIEW
- 16.7.2. PRODUCT OFFERINGS
- 16.8. FLOOM LTD.
- 16.8.1. BUSINESS OVERVIEW
- 16.8.2. PRODUCT OFFERINGS
- 16.9. FLORA2000.COM
- 16.9.1. BUSINESS OVERVIEW
- 16.9.2. PRODUCT OFFERINGS
- 16.10. FLORAQUEEN
- 16.10.1. BUSINESS OVERVIEW
- 16.10.2. PRODUCT OFFERINGS
- 16.11. FLOWERPETAL.COM
- 16.11.1. BUSINESS OVERVIEW
- 16.11.2. PRODUCT OFFERINGS
- 16.12. JUST FLOWERS DOT COM
- 16.12.1. BUSINESS OVERVIEW
- 16.12.2. PRODUCT OFFERINGS
- 16.13. THE FLOWER SHOP
- 16.13.1. BUSINESS OVERVIEW
- 16.13.2. PRODUCT OFFERINGS
- 16.14. THE BOUQS COMPANY
- 16.14.1. BUSINESS OVERVIEW
- 16.14.2. PRODUCT OFFERINGS
- 16.15. URBANSTEMS
- 16.15.1. BUSINESS OVERVIEW
- 16.15.2. PRODUCT OFFERINGS
- 16.16. GOTHAM FLORIST
- 16.16.1. BUSINESS OVERVIEW
- 16.16.2. PRODUCT OFFERINGS
- 16.17. H.BLOOM
- 16.17.1. BUSINESS OVERVIEW
- 16.17.2. PRODUCT OFFERINGS
- 16.18. VENUS ET FLEUR
- 16.18.1. BUSINESS OVERVIEW
- 16.18.2. PRODUCT OFFERINGS
- 16.19. FLORISTS.COM, LLC
- 16.19.1. BUSINESS OVERVIEW
- 16.19.2. PRODUCT OFFERINGS
- 16.20. 1ST IN FLOWERS!,
- 16.20.1. BUSINESS OVERVIEW
- 16.20.2. PRODUCT OFFERINGS
- 16.21. KREMP FLORIST
- 16.21.1. BUSINESS OVERVIEW
- 16.21.2. PRODUCT OFFERINGS
- 16.22. SEND FLOWERS
- 16.22.1. BUSINESS OVERVIEW
- 16.22.2. PRODUCT OFFERINGS
- 16.23. GLOBAL ROSE
- 16.23.1. BUSINESS OVERVIEW
- 16.23.2. PRODUCT OFFERINGS
- 16.24. WINSTON FLOWERS
- 16.24.1. BUSINESS OVERVIEW
- 16.24.2. PRODUCT OFFERINGS
- 16.25. THE SILL, INC.
- 16.25.1. BUSINESS OVERVIEW
- 16.25.2. PRODUCT OFFERINGS
- 16.26. FARM FRESH FLOWERS
- 16.26.1. BUSINESS OVERVIEW
- 16.26.2. PRODUCT OFFERINGS
- 16.27. ENJOY FLOWERS
- 16.27.1. BUSINESS OVERVIEW
- 16.27.2. PRODUCT OFFERINGS
- 16.28. FREYTAG'S FLORIST
- 16.28.1. BUSINESS OVERVIEW
- 16.28.2. PRODUCT OFFERINGS
- 16.29. MCSHAN FLORIST
- 16.29.1. BUSINESS OVERVIEW
- 16.29.2. PRODUCT OFFERINGS
- 16.30. PHOENIX FLOWER SHOPS
- 16.30.1. BUSINESS OVERVIEW
- 16.30.2. PRODUCT OFFERINGS
- 16.31. US. RETAIL FLOWERS INC.
- 16.31.1. BUSINESS OVERVIEW
- 16.31.2. PRODUCT OFFERINGS
- 16.32. THE FLOWER SHOP ATLANTA
- 16.32.1. BUSINESS OVERVIEW
- 16.32.2. PRODUCT OFFERINGS
- 16.33. PHILLIP'S FLOWERS & GIFTS
- 16.33.1. BUSINESS OVERVIEW
- 16.33.2. PRODUCT OFFERINGS
- 16.34. INBLOOM FLOWERS
- 16.34.1. BUSINESS OVERVIEW
- 16.34.2. PRODUCT OFFERINGS
- 16.35. BOKAY FLORIST
- 16.35.1. BUSINESS OVERVIEW
- 16.35.2. PRODUCT OFFERINGS
- 16.36. FLOWERS4DREAMS LLC
- 16.36.1. BUSINESS OVERVIEW
- 16.36.2. PRODUCT OFFERINGS
- 16.37. FLOWERS OF THE FIELD
- 16.37.1. BUSINESS OVERVIEW
- 16.37.2. PRODUCT OFFERINGS
- 16.38. ALYESKA FARMS
- 16.38.1. BUSINESS OVERVIEW
- 16.38.2. PRODUCT OFFERINGS
- 16.39. WOOD'S FLOWERS AND GIFT
- 16.39.1. BUSINESS OVERVIEW
- 16.39.2. PRODUCT OFFERINGS
- 16.40. AZELLY FLOWERS
- 16.40.1. BUSINESS OVERVIEW
- 16.40.2. PRODUCT OFFERINGS
- 16.41. RAINBOW FLORIST & DELECTABLES
- 16.41.1. BUSINESS OVERVIEW
- 16.41.2. PRODUCT OFFERINGS
- 16.42. ROBERTS FLORAL & GIFTS
- 16.42.1. BUSINESS OVERVIEW
- 16.42.2. PRODUCT OFFERINGS
- 16.43. PETAL+EON
- 16.43.1. BUSINESS OVERVIEW
- 16.43.2. PRODUCT OFFERINGS
- 16.44. ALBUQUERQUE FLORIST
- 16.44.1. BUSINESS OVERVIEW
- 16.44.2. PRODUCT OFFERINGS
- 16.45. MIAMI FLOWERS DESIGN
- 16.45.1. BUSINESS OVERVIEW
- 16.45.2. PRODUCT OFFERINGS
- 16.46. PEACHTREE PETALS
- 16.46.1. BUSINESS OVERVIEW
- 16.46.2. PRODUCT OFFERINGS
- 16.47. CROWLEY HOUSE FLOWER FARM
- 16.47.1. BUSINESS OVERVIEW
- 16.47.2. PRODUCT OFFERINGS
17. REPORT SUMMARY
- 17.1. KEY TAKEAWAYS
- 17.2. STRATEGIC RECOMMENDATIONS
18. QUANTITATIVE SUMMARY
- 18.1. OCCASION
- 18.2. PRODUCT
- 18.3. PURCHASE OPTIONS
- 18.4. PLATFORM
19. APPENDIX
- 19.1. RESEARCH METHODOLOGY
- 19.2. RESEARCH PROCESS
- 19.3. REPORT ASSUMPTIONS & CAVEATS
- 19.3.1. KEY CAVEATS
- 19.3.2. CURRENCY CONVERSION
- 19.4. ABBREVIATIONS
LIST OF EXHIBITS
- EXHIBIT 1 MARKET SIZE CALCULATION APPROACH 2023
- EXHIBIT 2 FLORAL INDUSTRY IMPORT HIGHLIGHTS IN US
- EXHIBIT 3 KEY PROMOTIONAL STRATEGIES FOR FLORAL GIFTING MARKET
- EXHIBIT 4 CONSUMER TREND ON BUYING FLOWERS ON DIFFERENT OCCASIONS IN US 2024
- EXHIBIT 5 BENEFITS OF D2C DELIVERY
- EXHIBIT 6 MEGA TRENDS IN FLORAL INDUSTRY 2024
- EXHIBIT 7 TYPES OF TRANSPORTATION IN FLORAL LOGISTICS
- EXHIBIT 8 MAIN LOGISTICS CHALLENGES IN THE INDUSTRY
- EXHIBIT 9 MODERN SOLUTIONS TO LOGISTICS CHALLENGES
- EXHIBIT 10 IMPORTANCE OF PACKAGING AND PRESENTATION OF FLOWERS
- EXHIBIT 11 ATTRIBUTES OF FLOWERS DEEMED IMPORTANT
- EXHIBIT 12 IMPACT OF HIGH DEMAND FOR PERSONALIZATION
- EXHIBIT 13 IMPACT OF RISING INCLINATION TOWARD HEALTH & WELLNESS
- EXHIBIT 14 IMPACT OF BRINGING FARM-TO-TABLE PRINCIPLES TO THE FLORAL INDUSTRY
- EXHIBIT 15 IMPACT OF INTENSIFYING MICRO-REGIONALISM
- EXHIBIT 16 IMPACT OF INTRODUCTION OF FLAT-PACKED BOUQUETS
- EXHIBIT 17 IMPACT OF DEMAND FOR SUSTAINABILITY
- EXHIBIT 18 IMPACT OF BETTER LOGISTICS & DELIVERY
- EXHIBIT 19 IMPACT OF RISE OF BIOENGINEERING IN RETAIL, HOSPITALITY, & BOTANICAL HOMESCAPES
- EXHIBIT 20 IMPACT OF LINK BETWEEN EXPOSURE TO FLOWERS AND HEALTH & WELLBEING
- EXHIBIT 21 FLOWERS WITH THEIR HEALING PROPERTIES
- EXHIBIT 22 IMPACT OF FLORAL DESIGN GAINING RENAISSANCE
- EXHIBIT 23 IMPACT OF MULTI-CULTURAL AUDIENCES
- EXHIBIT 24 IMPACT OF RISK AVERSION DURING GIFT-GIVING
- EXHIBIT 25 IMPACT OF RISE IN TECHNOLOGICAL DEVELOPMENT
- EXHIBIT 26 IMPACT OF COMPETITION FROM NON-FLORAL GIFT ITEMS
- EXHIBIT 27 IMPACT OF INVESTMENTS IN DRIED & ARTIFICIAL FLOWERS
- EXHIBIT 28 IMPACT OF RISING POPULARITY OF PLANT GIFTS
- EXHIBIT 29 IMPACT OF DISPARITIES AND ISSUES WITH FLOWER DELIVERIES
- EXHIBIT 30 IMPACT OF PERISHABILITY OF FLOWERS
- EXHIBIT 31 US FLORAL GIFTING MARKET 2024-20230 ($ BILLION)
- EXHIBIT 32 SWOT ANALYSIS
- EXHIBIT 33 FIVE FORCES ANALYSIS 2023
- EXHIBIT 34 INCREMENTAL GROWTH BY OCCASION 2024 & 2030
- EXHIBIT 35 US PERSONAL & SELF FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 36 US WEDDING FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 37 US CORPORATE FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 38 US SYMPATHY FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 39 INCREMENTAL GROWTH BY PLATFORM 2024 & 2030
- EXHIBIT 40 US OFFLINE FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 41 US ONLINE FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 42 INCREMENTAL GROWTH BY PRODUCT 2024 & 2030
- EXHIBIT 43 US BOUQUETS & ARRANGEMENTS FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 44 US STEMS FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 45 INCREMENTAL GROWTH BY PURCHASE OPTIONS 2024 & 2030
- EXHIBIT 46 US ONE-TIME PURCHASE FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 47 US SUBSCRIPTIONS FLORAL GIFTING MARKET 2021-2030 ($ BILLION)
- EXHIBIT 48 SWOT ANALYSIS FOR WASHINGTON CUT FLOWER INDUSTRY
- EXHIBIT 49 US FLORAL GIFTING MARKET BY PLAYERS 2024 (% SHARE)
- EXHIBIT 50 KEY CAVEATS
LIST OF TABLES
- TABLE 1 KEY EXPORT AND IMPORT MARKETS OCTOBER 2024
- TABLE 2 SUPERMARKET FLORAL SALES DATA TOP PERFORMING COMMODITIES 2024
- TABLE 3 FIVE STATES WHERE THE MOST SEARCHED FLOWER MATCHES THE BEST-SELLING FLOWER 2023
- TABLE 4 FTD, LLC: MAJOR PRODUCT OFFERINGS
- TABLE 5 1-800-FLOWERS.COM, INC.: MAJOR PRODUCT OFFERINGS
- TABLE 6 TELEFLORA: MAJOR PRODUCT OFFERINGS
- TABLE 7 FROM YOU FLOWERS, LLC.: MAJOR PRODUCT OFFERINGS
- TABLE 8 5TH AVE FLORAL CO.: MAJOR PRODUCT OFFERINGS
- TABLE 9 AVAS FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 10 BENCHMARK BOUQUETS: MAJOR PRODUCT OFFERINGS
- TABLE 11 BLOOMNATION, INC.: MAJOR PRODUCT OFFERINGS
- TABLE 12 BLOOMSYBOX: MAJOR PRODUCT OFFERINGS
- TABLE 13 BLOOMS TODAY: MAJOR PRODUCT OFFERINGS
- TABLE 14 FARMGIRL FLOWERS, INC.: MAJOR PRODUCT OFFERINGS
- TABLE 15 FLOOM LTD.: MAJOR PRODUCT OFFERINGS
- TABLE 16 FLORA2000.COM: MAJOR PRODUCT OFFERINGS
- TABLE 17 FLORAQUEEN: MAJOR PRODUCT OFFERINGS
- TABLE 18 FLOWERPETAL.COM: MAJOR PRODUCT OFFERINGS
- TABLE 19 JUST FLOWERS DOT COM: MAJOR PRODUCT OFFERINGS
- TABLE 20 THE FLOWER SHOP: MAJOR PRODUCT OFFERINGS
- TABLE 21 THE BOUQS COMPANY: MAJOR PRODUCT OFFERINGS
- TABLE 22 URBANSTEMS: MAJOR PRODUCT OFFERINGS
- TABLE 23 GOTHAM FLORIST: MAJOR PRODUCT OFFERINGS
- TABLE 24 H.BLOOM: MAJOR PRODUCT OFFERINGS
- TABLE 25 VENUS ET FLEUR: MAJOR PRODUCT OFFERINGS
- TABLE 26 FLORISTS.COM, LLC: MAJOR PRODUCT OFFERINGS
- TABLE 27 1ST IN FLOWERS!,: MAJOR PRODUCT OFFERINGS
- TABLE 28 KREMP FLORIST: MAJOR PRODUCT OFFERINGS
- TABLE 29 SEND FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 30 GLOBAL ROSE: MAJOR PRODUCT OFFERINGS
- TABLE 31 WINSTON FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 32 THE SILL, INC.: MAJOR PRODUCT OFFERINGS
- TABLE 33 FARM FRESH FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 34 ENJOY FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 35 FREYTAG'S FLORIST: MAJOR PRODUCT OFFERINGS
- TABLE 36 MCSHAN FLORIST: MAJOR PRODUCT OFFERINGS
- TABLE 37 PHOENIX FLOWER SHOPS: MAJOR PRODUCT OFFERINGS
- TABLE 38 US. RETAIL FLOWERS INC.: MAJOR PRODUCT OFFERINGS
- TABLE 39 THE FLOWER SHOP ATLANTA: MAJOR PRODUCT OFFERINGS
- TABLE 40 PHILLIP'S FLOWERS & GIFTS: MAJOR PRODUCT OFFERINGS
- TABLE 41 INBLOOM FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 42 BOKAY FLORIST: MAJOR PRODUCT OFFERINGS
- TABLE 43 FLOWERS4DREAMS LLC: MAJOR PRODUCT OFFERINGS
- TABLE 44 FLOWERS OF THE FIELD: MAJOR PRODUCT OFFERINGS
- TABLE 45 ALYESKA FARMS: MAJOR PRODUCT OFFERINGS
- TABLE 46 WOOD'S FLOWERS AND GIFT: MAJOR PRODUCT OFFERINGS
- TABLE 47 AZELLY FLOWERS: MAJOR PRODUCT OFFERINGS
- TABLE 48 RAINBOW FLORIST & DELECTABLES: MAJOR PRODUCT OFFERINGS
- TABLE 49 ROBERTS FLORAL & GIFTS: MAJOR PRODUCT OFFERINGS
- TABLE 50 PETAL+EON: MAJOR PRODUCT OFFERINGS
- TABLE 51 ALBUQUERQUE FLORIST: MAJOR PRODUCT OFFERINGS
- TABLE 52 MIAMI FLOWERS DESIGN: MAJOR PRODUCT OFFERINGS
- TABLE 53 PEACHTREE PETALS: MAJOR PRODUCT OFFERINGS
- TABLE 54 CROWLEY HOUSE FLOWER FARM: MAJOR PRODUCT OFFERINGS
- TABLE 55 US FLORAL GIFTING MARKET BY OCCASION 2024-2030 ($ BILLION)
- TABLE 56 US FLORAL GIFTING MARKET BY PRODUCT 2024-2030 ($ BILLION)
- TABLE 57 US FLORAL GIFTING MARKET BY PURCHASE OPTIONS 2024-2030 ($ BILLION)
- TABLE 58 US FLORAL GIFTING MARKET BY PLATFORM 2024-2030 ($ BILLION)
- TABLE 59 CURRENCY CONVERSION 2017-2023
