Global Breast Implants Market - Focused Insights 2025-2030

The global breast implants market is expected to grow at a CAGR of 7.49% from 2024 to 2030.

RECENT VENDORS ACTIVITIES

• In 2024, Johnson & Johnson's MENTOR Memory Gel Enhanced Breast Implant received FDA approval for its largest-size breast implant for breast reconstruction. This product is developed specifically for women with larger breast cup sizes who undergoing breast reconstruction and reconstruction revision.
• In 2024, Establishment Labs -one of the leading companies in breast implants received FDA approval for its Motiva Breast implants for revision and primary breast augmentation.
• In 2024, for the first time, the European Medical Device Regulation (MDR) approved breast implant - LUNA XT by GC Aesthetics. It is an anatomical breast implant that offers support for women undergoing delayed or immediate breast reconstruction surgery.
• In 2024, Establishment Labs received US FDA approval for its Motiva breast implant.
• In 2024, GC Aesthetics - a company pioneer in advancing women's health announced the launch of the YOUTHLY brand in China, which features its latest breast implant innovations, such as Luna XT, PERLE, and one of the latest versions of The Round Collection (100% Filled).
• In 2022, Sientra one of the major market players, received approval from Health Canada for the company's portfolio of high-strength, smooth surface, and cohesive silicone gel breast implants in the country.

KEY TAKEAWAYS

• By Product: The silicone breast implants segment holds the largest market share, as they are highly popular for offering a natural look and feel while maintaining shape even if ruptured.
• By Shape: The round shape segment shows the highest of 7.70%, as they are the most preferred breast implant shape category because they offer a fuller size across the breast area and limit the rotation of implants.
• By Surface: In 2024, the smooth surface segment accounted for the largest market share. Smooth surface breast implants are widely used for their natural feel and movement, enhancing effectiveness and reducing the need for repeat surgeries.
• By Application: The breast augmentation segment accounted for the largest market share. Breast augmentation is a top cosmetic surgery worldwide, with rising demand due to cosmetic and medical needs.
• By End-User: The cosmetology clinics segment holds the second largest market share of over 34%, driven by specialized, well-trained, well-experienced, and experienced plastic surgeons who regularly perform breast implant procedures in cosmetology clinics.
• By Geography: North America dominates the global breast implants market, with over 24% share. North America's breast implant market is growing steadily due to rising awareness, high beauty care spending, and interest in advanced procedures.
• Growth Factor: The global breast implants market is set to grow due to the growing popularity of anatomical breast implants and generation-to-generation development in breast implants.

BREAST IMPLANTS MARKET TRENDS & DRIVERS

Rapid Development in Breast Implants with 3D Printing Technology

The breast implant industry is rapidly evolving with advancements in development and manufacturing technologies that create significant demand for breast implants. Of such one major development is the incorporation of 3D development technologies in the manufacturing and development of breast implants. It was started in the last decade when first-in-human clinical trials of 3D-printed breast implants (2019) were started in Germany, and now it is widespread across the global market. These 3D printing and development technologies offer the highest level of customization that attracts a significant consumer base. BellaSeno is one of the German companies that uses Evonik's Resomer polymer in its Senella breast implant (3D-printed) breast scaffold products. The polymer allows the scaffold to be absorbed in the body at a rate that matches the patient's tissue.

Growing Popularity of Anatomical Breast Implants

Round shape breast implants are considered the gold standard for breast augmentation and reconstruction; however, in recent years, the development of anatomical implants has become an exciting trend in the industry. It involves the application of custom-molded implants that are designed and developed to mimic the shape and give a natural feel. Where anatomical breast implants become an ideal choice for women who are seeking to achieve a balanced look with a natural shape. Anatomical breast implants also known as tear-drop breast implants now commonly referred to as contour profile or shaped breast implants. These implants are filled with gel which gives a more natural feel and comfort making them the most popular choice among youngsters. These increasing applications in breast enlargement to breast implant exchange become popular for patients undergoing revision breast surgery, such as those patients who demand poly implant prostheses (PIP) implant removal.

Generation-to-Generation Development in Breast Implants

The world of breast implants has witnessed significant and continued developments. Fourth and fifth-generation breast implants revolutionized the breast implant industry. In these generations, significant changes were noticed related to silicone gel cohesivity. In 4th and 5th generation breast implants, the shell of implants was further strengthened, and cohesive versions of silicone gel were used to significantly minimize complications related to gel leakage. In 5th-generation implants, they come up with highly form-stable gel that characterizes gummy bear implants. In addition, Establishment Lab - one of the key companies in the market came up with 6th generation breast implant. The company focused on a patient-centric approach in incorporating and developing revolutionary techniques in its Motiva product to enhance both safety and aesthetic outcomes- MOTIVA IMPLANTS. It is a first-of-their-kind feature that significantly revolutionizes the market.

Growing Volume of Breast Enhancement Procedures

Worldwide, with the widespread of cosmetology and medical aesthetic procedures, breast augmentation procedures become the second leading surgical cosmetic procedure. According to the International Society of Aesthetic Plastic Surgery (ISAPS) report 2024, more than 1.89 million breast augmentation procedures performed across the world contribute to significant demand for breast implants. Furthermore, the ISAPS article 2024 revealed that more than 4.1 million breast procedures were reported across the world. Of these, over 1.89 million surgical breast augmentation, around 903,266 breast lifts, approx. 686,000 breast reduction, and 335,939 breast implant removal procedures reported across the world. It indicates that the demand for breast surgeries is significantly high across the world.

GLOBAL BREAST IMPLANTS MARKET SEGMENT INSIGHTS

INSIGHTS BY PRODUCT

The global breast implants market by product is segmented into silicone and saline. The silicone segment accounted for the largest market share in 2024. Silicone breast implants are the most popular and widely used category of breast implants due to their ability to provide a more natural look and feel, as well as their capacity to maintain shape even in the event of rupture. Additionally, they are less likely to develop visible creases, marks, or wrinkles under the skin-especially in women with less breast tissue. Silicone breast implants represent a major segment of the breast implant market. Their natural feel, comfort, and overall user experience make them the preferred choice. Furthermore, their safety and effectiveness are gaining significant recognition among medical professionals. Globally, silicone-based breast implants are widely available and permitted for use, contributing to their strong demand.

• By Product
  • Silicone
  • Saline

INSIGHTS BY SHAPE

The global breast implants market by shape is categorized into round and anatomical. The round-shaped segment shows significant growth, with the fastest-growing CAGR of 7.70% during the forecast period. Round-shaped breast implants are among the most common, well-known, and widely recognized types of breast implants. They are frequently used to enhance breast volume and deliver a fuller appearance. Women who undergo breast augmentation or reconstruction surgeries often prefer round-shaped implants due to their stability, reduced risk of rotation, and suitability for nearly all body types. These factors significantly contribute to the growth of this market segment. This shape is the most preferred category because it offers greater fullness across the breast area and minimizes implant rotation. It provides a more dramatic, lifted appearance, closely aligning with the classic round shape many women envision when considering breast implants.

Moreover, round-shaped implants are highly favored by medical professionals and plastic surgeons due to their ability to deliver maximum fullness, symmetry, and lift. Patients also have the option to choose between smooth or textured surfaces, with smooth implants offering a softer, more natural feel.

• By Shape
  • Round
  • Anatomical

INSIGHTS BY SURFACE

Based on the surface, the smooth segment holds the largest global breast implants market share. Smooth surface breast implants have a long history of use and are widely adopted across global markets. Their effectiveness and safety have driven significant demand, contributing to substantial revenue growth. As a result, many plastic surgeons prefer using smooth implants. These implants are considered safe and have not been linked to cancer. They feature an outer silicone rubber shell with a smooth surface, which prevents them from adhering to surrounding body tissues. This design increases effectiveness, reduces the need for repeat surgeries, and allows the implants to move freely within the surgically created breast pocket enhancing the natural look and feel of the breasts.

• By Surface
  • Smooth
  • Textured

INSIGHTS BY APPLICATION

The breast augmentation application segment dominates and holds the largest share of the global breast implants market and is expected to dominate the breast reconstruction segment during the forecast period as well. Breast augmentation is a medical aesthetic surgical procedure, also known as augmentation mammoplasty, performed to enhance the shape and size of the breasts by placing breast implants. Breast augmentation is one of the most commonly performed cosmetic surgical procedures worldwide. The increasing demand is driven by both cosmetic and medical purposes. It is currently the second most popular cosmetic surgery and is now also available in minimally invasive forms, which have gained significant attention in recent years. The volume of breast augmentation procedures is expected to rise due to growing popularity, improved accessibility, and increasing affordability across the globe. Major countries where breast augmentation is widely performed include the United States, Brazil, and Mexico.

• By Application
  • Breast Augmentation
  • Breast Reconstruction

INSIGHTS BY END-USER

The global breast implants market by end-user is segmented into hospitals, cosmetology clinics, and other end-users. The cosmetology clinics segment holds the second-largest market share of over 34%. Cosmetology clinics are widely recognized for their specialization in breast implant procedures. These facilities are staffed with highly trained, experienced, and skilled plastic surgeons who routinely perform such procedures. According to the 2023 ISAPS survey, approximately 31% of cosmetic surgeries-including breast augmentation and reconstruction-are conducted in cosmetology clinics worldwide. In recent years, the number of these clinics has grown significantly in response to the rising demand for breast implant procedures. Many individuals prefer cosmetology clinics due to their lower costs, adoption of advanced technologies, and shorter waiting times. The cosmetic surgery industry has undergone a notable transformation. Younger generations, particularly millennials and Generation Z, now have greater disposable income and are increasingly investing in their appearance and self-care. Furthermore, the global rise in social media usage has contributed to the growing popularity of cosmetic procedures performed in cosmetology clinics.

• By End-User
  • Hospitals
  • Cosmetology Clinics
  • Other End-user

GEOGRAPHICAL ANALYSIS

North America dominates the global breast implants market, with over 24% share. The market has witnessed continuous and robust growth in the breast implants market, driven by increasing awareness, substantial spending on beauty and personal care services, and rising interest in advanced breast implant procedures. Among the countries in the region, the United States is a key contributor to market growth. The U.S. population demonstrates a higher awareness of breast augmentation and reconstruction procedures compared to many other developed nations. North America is home to numerous small, medium, and large market players that actively promote breast implants and their associated benefits. Both the U.S. and Canada have seen a rise in awareness of minimally invasive breast augmentation and reconstruction techniques.

Additionally, a significant proportion of women in North America are affected by breast cancer, which further drives demand for breast augmentation and reconstruction procedures, thereby boosting the overall demand for breast implants.

• North America
  • US
  • Canada
• Europe
  • Germany
  • Italy
  • Russia
  • Spain
  • France
  • UK
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Columbia
• APAC
  • China
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Philippines
• Middle East & Africa
  • Turkey
  • Egypt
  • UAE
  • Iran

COMPETITIVE LANDSCAPE

The global breast implants market report consists of exclusive data on 13 vendors. AbbVie, Establishment Labs, Johnson & Johnson (MENTOR), GC Aesthetics, POLYTECH Health & Aesthetics, and Tiger Biosciences are among the leading companies holding a significant market share in the global breast implants market. These vendors offer high-quality and advanced breast implant solutions that meet customer demands and comply with regulatory standards. Major players are continuously enhancing the efficiency of their products and strengthening their market positions. They benefit from strong brand recognition and a broad geographical presence across global markets. Furthermore, the adoption of various strategic initiatives, such as product launches and the development of new products with advanced technologies and materials, has intensified market competition. By focusing on innovation and expanding their capabilities, these companies have successfully increased their revenue share and maintained a competitive edge in the breast implants market.

Vendors Strategic Approaches to Strengthen Sales Ratios

• In 2025, Establishment Labs developed and launched Preserve, a minimally invasive breast tissue preserving technology for breast augmentation, mastopexy augmentation, and revision augmentation procedures. In 2024, the company established a manufacturing and corporate office in Costa Rica to increase the manufacturing capacity of breast implants and other products, which will create revenue growth opportunities.
• In 2024, Stratasys and CollPlant announced a collaboration to conduct a pre-clinical study for advanced and unique regenerative commercial-sized breast implants. With this collaboration, the companies reported that technology innovations will address around a $3 billion market opportunity in the future.
• In 2023, AbbVis' Allergen Aesthetics launched the Natrelle Campaign, which will promote and create awareness about the company's breast implant solutions with a higher level of customization.
• In 2023, Establishment Labs Holding announced the launch of Mia Femtech, a company that offers minimally invasive breast augmentation procedures in Japan to establish a new beginning in breast aesthetics. This expansion will deliver significant brand awareness about its breast implant solution in the Asian market.
• In 2022, Allergen Aesthetics (AbbVie's Company) and PatientFi made a partnership for a co-marketing agreement to provide financing solutions for patients interested in Natrelle breast implants for breast augmentation and others.

Key Vendors

• AbbVie
• Establishment Labs
• Johnson & Johnson (MENTOR)
• GC Aesthetics
• POLYTECH Health & Aesthetics
• Tiger Biosciences

Other Prominent Vendors

• Bimini Health Tech
• Hans Biomed
• Guangzhou Wanhe Plastic Material Co., Ltd
• G.A.L.S. Private Limited
• Laboratoires Arion
• Sebbin
• Silimed

KEY QUESTIONS ANSWERED:

1. How big is the global breast implants market?

2. Which type of breast implant product will dominate the global breast implants market growth?

3. Which region dominates the global breast implants market share?

4. Who are the major players in the global breast implants market?

5. What are the factors driving the global breast implants market?