US Floral Gifting Market Research Report 2026-2031

The U.S. floral gifting market size is expected to grow at a CAGR of 5.25% from 2025 to 2031.

U.S. FLORAL GIFTING MARKET TRENDS & ENABLERS

Rise in Technological Integration and Increase in Online Platforms

With the rising usage of mobile applications and websites offering 24/7 accessibility, online flower delivery services are gaining strong momentum in the U.S. floral gifting market. These digital platforms offer varied features include real-time order tracking, advanced search filters, personalized recommendations, and secure payment options, which gradually enhance the customer experience and convenience. As a result, consumers are likely to prefer online channels for hassle-free gifting, particularly for last-minute occasions and same-day deliveries.

Moreover, vendors such as 1 800 Flowers.com brought AI-driven suggestions that help end users select personalised bouquets as per birthdays, anniversaries, or corporate gifting. These digital innovations enhance the shopping experience and enable personalized decisions, which further strengthen the e-commerce channel for floral gifting.

Expansion of Floral Gifting Brands into Retail Locations

Physical retail formats such as pop-ups, retail stores and shop-in-shops support the faster fulfilment and stronger brand visibility as it offers immediate access to flowers to the customers who prefer to check floral arrangements in person, make last-minute purchases, and pick up bouquets on the same day. Moreover, several companies are also focusing on expanding their retail locations for wider accessibility. For instance, in 2024, The Bouqs Company launched a shop-in-shop located in California, Whole Foods Market stores that offer customers the ability to buy curated bouquets directly from the store. Additionally, 1-800-Flowers.com, Inc. also continuously focuses on expanding its omnichannel flower retail strategy across the U.S. by improving franchised florist locations and selecting physical retail stores under its floral brand.

INDUSTRY RESTRAINTS

Stiff Competition from Non-Floral Gift Items

In 2024, according to the report by the National Confectioners Association, US chocolate sales reached around $21.4 billion, which contributed the largest share to the overall confectionery category and showed a strong consumer demand despite economic uncertainty. Further, around 72.00% of consumers occasionally or often gift chocolate for special occasions, including holidays and birthdays. This growth in confectionery gifting further intensifies competitive pressure on the floral gifting market.

U.S. FLORAL GIFTING MARKET SEGMENTATION INSIGHTS

INSIGHT BY PRODUCT TYPE

The U.S. floral gifting market by product type is segmented into bouquets & arrangements, potted plants, and consumer bunches. The bouquets & arrangements segment accounted for the largest market share, over 61%, as bouquets are highly popular for a wide range of occasions, such as birthdays, weddings, anniversaries, and corporate events. Moreover, potted plants are also gaining popularity because of the rising interest in indoor gardening, home decor, and wellness-oriented lifestyles.

The bouquets & arrangements segment has evolved beyond traditional gifting into a design-driven and experience-led category. In recent years, floral displays at events, retail stores, and social gatherings have increasingly resembled art installations, attracting strong interest from millennials and younger consumers.

Younger consumers, including millennials and Gen X, show a higher intention to purchase bouquets as compared with Baby Boomers, often favouring unconventional, unique-cut flowers and creative pairings with non-floral elements, thus helping segmental growth.

INSIGHT BY OCCASION

Based on the occasion, in 2025, personal and self-gifting accounted for the largest revenue share, owing to an increase in the consumption of personal or self-gift floral arrangements by people looking to recognize milestones, accomplishments, or simply treat themselves. Consumers are choosing blooms not just as gifts for others but also for personal enjoyment, home decor, or emotional uplift. This shift is especially strong among younger adults, such as millennials and Gen Z. These groups are more likely to purchase flowers for themselves as part of everyday living, not just around traditional holidays.

Many of the innovators in the floral market are addressing the growing demand for self-gifting in the U.S. floral market through the facility of specialized products for a person to purchase for themselves, such as UrbanStems 'Self-Send' Collection that allows customers to order their own bouquet.

INSIGHT BY PURCHASE OPTION

The one-time purchase segment shows significant growth, with the fastest-growing CAGR of 5.69% during the forecast period. The growth is due to the long-standing custom of giving flowers for special occasions such as birthdays, anniversaries, weddings, corporate events, and acts of sympathy, and many consumers purchase and order flowers on an as-needed basis. Further, the convenience through internet orders and same day delivery of floral gifts, along with the introduction of seasonal holiday, special occasion and holiday promotions, continues to keep the onetime purchase segment strong.

Traditional florist networks such as Teleflora play a key role in strengthening one-time transactions by connecting customers to local florists for handcrafted, occasion-specific arrangements. This model appeals to consumers seeking personalized gifts delivered quickly for immediate needs.

INSIGHT BY DISTRIBUTION CHANNEL

The offline segment dominated the U.S. floral gifting market share as many buyers prefer offline platforms for the tangible experience of selecting flowers, allowing them to assess quality, freshness, and visual appeal firsthand. Additionally, local florists offer personalized services including custom arrangements, expert guidance, and immediate availability, which reinforce the offline channel's appeal for occasion-driven purchases such as birthdays, anniversaries, and corporate gifting.

Based on the offline, the supermarkets are slated to hold the largest share in terms of volume as they offer ready-to-buy bouquets and consumer bunches at affordable prices, along with being strategically positioned for everyday gifting and impulse purchases. Their widespread presence and convenient locations make them a primary choice for casual buyers seeking quick floral solutions.

However, the online segment has experienced rapid growth in recent years, driven by convenience, variety, and the rising preference for digital purchasing among tech-savvy consumers. The expanding e-commerce platforms, mobile applications, and online marketplaces make it easier for customers to browse, compare, and purchase flowers from the comfort of their homes.

U.S. FLORAL GIFTING MARKET REGIONAL ANALYSIS

In 2025, California holds the largest share of the U.S. floral gifting market, accounting for more than 14%. The state's diverse climatic conditions make it the leading producer of high-quality floriculture products. California is widely recognized for plant trials and premium bulb flowers such as lilies, tulips, iris, and ranunculus. It cultivates line flowers, including snapdragons, larkspur, Matthiola, and gladiolus, grown outdoors or in hoop houses, along with specialty cut flowers such as waxflower, protea, leucospermum, and a wide range of decorative foliage.

Texas is growing at a high CAGR rate during the forecast period because of the presence of well-established local florists such as Gordon Boswell Flowers and Dublin Floral Company, which strengthen the Texas floral gifting ecosystem through strong community relationships, customized floral solutions, and reliable same-day delivery services. Further supported by demographic expansion and international migration. This steady inflow of international residents increases the demand for floral products, particularly for culturally significant celebrations, religious festivals, weddings, and community gatherings, where flowers play an essential symbolic and decorative role.

With a population exceeding 20 million, New York is supported by a large and demographically diverse consumer base that consistently sustains the demand for floral products. The state's cultural diversity further amplifies demand for flowers during ethnic festivals and community gatherings, creating year-round purchasing cycles as well as supporting both mass-market and premium floral segments.

U.S. FLORAL GIFTING MARKET VENDOR LANDSCAPE

The U.S. floral gifting market is highly fragmented and encompasses international and regional players such as 1-800-Flowers.com, FTD, Teleflora, UrbanStems, and The Bouqs Company, among others, that hold significant market share because of their broad product portfolios and are implementing various strategies such as technological advancements, M&A and collaboration with varied retailers to stay competitive in the growing market. For instance, UrbanStems has evolved into a full gifting platform with partnerships such as DRINKS (wine) and Goldbelly (gourmet treats).

Recent Developments in the U.S. Floral Gifting Market

• In 2026, The Bouqs Company raised $5 million through a Regulation CF crowdfunding campaign to fund brick-and-mortar expansion and accelerate nationwide retail growth.
• In 2026, the launch of the Tele-flora Valentine's Day Campaign was a new holiday initiative for encouraging people to express heartfelt emotions.
• In 2025, Bouqs partners with Roadie to expand same-day delivery capacity, enabling the company to handle an increase in holiday order volume during peak demand.
• 1-800-FLOWERS.COM, Inc. is recognized among America's Most Trustworthy Companies by Newsweek for 2024.

Key Company Profiles

• FTD, LLC (Florists' Transworld Delivery)
• 1-800-FLOWERS.COM, Inc
• Tele-flora
• The Bouqs Co.
• UrbanStems

Other Prominent Company Profiles

• From You Flowers
• Colour Republic
• Avas Flowers
• Benchmark Bouquets
• Just Flowers
• BloomNation, Inc.
• BloomsyBox
• Blooms Today
• Farmgirl Flowers
• FloraQueen
• Global Rose
• Venus et Fleur
• Bloomex
• FlowerBX
• Peachtree Petals
• Floom Ltd.
• FlowerPetal
• The Flower Shop
• Gotham Florist
• H.Bloom
• Florists.com
• 1st in Flowers!
• Kremp Florist
• SendFlowers.com
• Winston Flowers
• The Sill, Inc.
• Farm Fresh Flowers
• Enjoy Flowers
• Freytag's Florist
• McShan Florist
• Phoenix Flower Shops
• Royer's Flowers & Gifts
• Flower Shop Atlanta
• Phillip's Flowers & Gifts
• In Bloom
• Bokay Florist
• Flowers For Dreams, LLC
• Flowers of the Field
• Alyeska Farms
• Wood's Flowers and Gifts
• Roberts Floral & Gifts
• Petal+Eon
• Albuquerque Florist
• Miami Flowers Design
• Crowley House Flower Farm
• USA Florist
• Grace Rose Farm
• KABLooms
• BunchesBaskets
• Heather Floral
• Mayesh Wholesale Florist
• Beverly Hills Flowers
• Olive & Cocoa
• Absolutely Flowers
• Mayfield Florist
• Blooms America
• Gordon Boswell Flowers
• Dublin Floral Company
• country charm
• Floral & Gifts, LLC
• Blooms Collective
• California Floral Co.
• Blooms of Hawaii

Segmentation by Product Type

• Bouquets & Arrangements
• Potted Plants
• Consumer Bunches

Segmentation by Segmentation by Occasion

• Personal & Self
• Wedding
• Corporate
• Sympathy

Segmentation by Purchase Option

• One-Time Purchase
• Subscription

Segmentation by Distribution Channel

• Offline
• Supermarkets
• Retail Stores & Specialty Retailers
• Hypermarkets
• Event Planners
• Others
• Online
• E-Commerce
• Application-Based Services
• Others

Segmentation by Region

• California
• Texas
• Florida
• New York
• Illinois
• Ohio
• Michigan
• Pennsylvania
• North Carolina
• Washington
• New Jersey
• Oregon
• Hawaii
• Alaska

KEY QUESTIONS ANSWERED:

1. How big is the U.S. floral gifting market?

2. Which region dominates the U.S. floral gifting market?

3. What is the growth rate of the U.S. floral gifting market?

4. What are the key trends in the U.S. floral gifting market?

5. Who are the major players in the U.S. floral gifting market?