PUBLISHER: Azoth Analytics | PRODUCT CODE: 1473857
PUBLISHER: Azoth Analytics | PRODUCT CODE: 1473857
Azoth Analytics has released a research report titled "Global Retail Media Market (2024 Edition)" which provides a complete analysis of the Global Retail Media industry in terms of market segmentation By Platform (In-store, Online), Advertising Format (Search Ads/Sponsor Offers, Display Ads, and External Ad Networks), Application (E-Commerce, Pharma & Beauty, Food, Telecom, and Others), By Region, By Country: Market Insights and Forecast (2020-2030) for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030.
The report analyses the Retail Media Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, United Kingdom, Germany, France, Italy, Spain, China, Japan, South Korea). The Global Retail Media showcased growth at a CAGR of 4.49% during 2020-2023. The market was valued at USD 115 Billion in 2023 which is expected to reach USD 231.28 Billion in 2030. The market for Retail Media has been growing rapidly in recent years, as e-commerce has significantly increased the reach and accessibility of retail media platforms. With more consumers shopping online, retailers have recognized the need to expand their advertising channels to capture this audience.
The global market has experienced a significant increase in demand over recent years. This growth can be attributed to various factors, including advancements in technology, changing consumer behavior, and the rise of e-commerce. Advancements in technology have played a crucial role in the growth of the market. The proliferation of smartphones and the increasing use of the internet have made it easier for consumers to research products, compare prices, and make purchases online. Retailers have adapted to this shift by investing in digital platforms to provide a seamless shopping experience for their customers. Additionally, the rise of e-commerce has given retailers access to vast amounts of consumer data, which can be used to create more personalized and targeted advertising campaigns.
Retail media provides an opportunity for advertisers to access valuable first-party data from retailers, which can be used to create targeted and personalized advertising campaigns. This data-driven approach has become increasingly popular among advertisers, as it allows for more efficient and effective marketing strategies. The way consumers shop has changed dramatically over the years, with more people relying on online research and reviews before making a purchase. Retail media allows retailers to connect with these consumers during their decision-making process, providing valuable information and influencing their choices. Advertisers are increasingly seeking more transparency and control over their advertising spend. Retail media offers a more transparent and accountable advertising environment, as it allows advertisers to target specific audiences and measure the effectiveness of their campaigns.
The pandemic has altered consumer behavior, with people becoming more price-sensitive and focused on essential goods. Retail media platforms have adapted by offering targeted promotions, personalized content, and value-added services to attract and retain customers. With increased digital activity, retailers have gained access to more consumer data, which they can use to create more effective and targeted advertising campaigns. This has further fueled the growth of the retail media market. The pandemic has disproportionately affected small businesses, many of which have struggled to adapt to the digital landscape and compete with larger retailers in the retail media market.
The increasing demand for in-store retail media market signifies a growing trend in which businesses are leveraging their physical store spaces to engage with customers through various advertising and promotional methods. Several factors, including advancements in technology, evolving consumer behaviors, and the need for businesses to adapt to a rapidly changing market landscape is infusing growth in the market.
Additionally, proliferation of mobile devices and the increasing reliance on technology in everyday life with consumers being more connected than ever, and businesses recognizing the importance of integrating digital elements into their in-store experiences is catering to these changing habits.
Scope of the Report:
Table of Content:
List of Figure:
List of Tables:
Table A1: Global Impact of Macro Economic Factors, By Region
Table A2: United States Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A3: United States Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A4: United States Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A5: United States Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A6: United States Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A7: United States Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A8: Canada Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A9: Canada Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A10: Canada Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A11: Canada Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A12: Canada Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A13: Canada Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A14: Rest of Americas Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A15: Rest of Americas Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A16: Rest of Americas Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A17: Rest of Americas Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A18: Rest of Americas Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A19: Rest of Americas Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A20: United Kingdom Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A21: United Kingdom Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A22: United Kingdom Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A23: United Kingdom Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A24: United Kingdom Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A25: United Kingdom Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A26: France Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A27: France Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A28: France Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A29: France Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A30: France Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A31: France Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A32: Germany Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A33: Germany Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A34: Germany Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A35: Germany Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A36: Germany Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A37: Germany Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A38: Italy Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A39: Italy Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A40: Italy Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A41: Italy Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A42: Italy Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A43: Italy Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A44: Rest of Europe Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A45: Rest of Europe Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A46: Rest of Europe Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A47: Rest of Europe Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A48: Rest of Europe Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A49: Rest of Europe Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A50: China Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A51: China Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A52: China Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A53: China Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A54: China Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A55: China Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A56: Japan Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A57: Japan Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A58: Japan Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A59: Japan Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A60: Japan Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A61: Japan Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A62: India Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A63: India Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A64: India Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A65: India Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A66: India Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A67: India Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A68: South Korea Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A69: South Korea Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A70: South Korea Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A71: South Korea Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A72: South Korea Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A73: South Korea Retail Media Market, By Application, By Value, 2024-2030 (USD Million)
Table A74: Rest of Asia Pacific Retail Media Market, By Platform, By Value, 2020-2023 (USD Million)
Table A75: Rest of Asia Pacific Retail Media Market, By Platform, By Value, 2024-2030 (USD Million)
Table A76: Rest of Asia Pacific Retail Media Market, By Advertising Format, By Value, 2020-2023 (USD Million)
Table A77: Rest of Asia Pacific Retail Media Market, By Advertising Format, By Value, 2024-2030 (USD Million)
Table A78: Rest of Asia Pacific Retail Media Market, By Application, By Value, 2020-2023 (USD Million)
Table A79: Rest of Asia Pacific Retail Media Market, By Application, By Value, 2024-2030 (USD Million)