PUBLISHER: BIS Research | PRODUCT CODE: 1719322
PUBLISHER: BIS Research | PRODUCT CODE: 1719322
Europe Precision Agriculture Market: Focus on Application, Product, and Country - Analysis and Forecast, 2024-2034
Introduction to Europe Precision Agriculture Market
The Europe precision agriculture market is projected to reach $6,321.3 million by 2034 from $3,363.4 million in 2024, growing at a CAGR of 6.51% during the forecast period 2024-2034. Precision farming is growing in Europe as farmers use IoT sensors, AI-powered insights, and sophisticated data analytics to increase yields, optimise resource efficiency, and promote sustainable practices. Together with rising food demand, supportive EU policies-like the Common Agricultural Policy's digital farming projects and Green Deal targets-are also driving market expansion.
Market Introduction
| KEY MARKET STATISTICS | |
|---|---|
| Forecast Period | 2024 - 2034 |
| 2024 Evaluation | $3,363.4 Million |
| 2034 Forecast | $6,321.3 Million |
| CAGR | 6.51% |
The precision agriculture market in Europe includes a wide range of digital tools and services that allow farmers to monitor field conditions, optimise inputs, and make data-backed decisions. These include soil-moisture sensors, GPS-enabled tractors and drones, AI-driven analytics platforms, and satellite imagery. Precision agriculture has gained popularity among small and medium-sized farms in Western and Eastern Europe, surpassing early adopters in large commercial operations due to the growing desire for sustainable methods and effective resource management.
The Common Agricultural Policy's digital-farming initiatives and the Green Deal eco-schemes, which provide financial incentives for the use of new technologies and encourage the extension of broadband in rural areas, are two EU programs that are supporting this change. Meanwhile, farmers may now access cutting-edge technology and software without having to make significant capital expenditures thanks to equipment-as-a-service and leasing models that are reducing entry barriers. While automated equipment and remote management platforms alleviate labour shortages and optimise operations, real-time field mapping and variable-rate application techniques are also contributing to the reduction of greenhouse gas emissions, fertiliser runoff, and water use.
However, uneven connectivity in remote regions and fragmented national regulations on data privacy and equipment certification pose challenges for seamless, pan-European implementation. Additionally, limited digital literacy among traditional growers and the high cost of comprehensive sensor networks restrict broader uptake. Looking ahead, investment in agritech training, interoperable data standards and edge-computing solutions will be central to driving market expansion, enabling Europe's agricultural sector to meet productivity, profitability and sustainability goals in tandem.
Market Segmentation:
Segmentation 1: by Application
- Field Monitoring
- Crop Forecasting
- Precision Planting
- Precision Spraying
- Precision Fertilization
- Precision Irrigation
- Farm Management
- Others
Segmentation 2: by Function
- Farm Management
- Field Management
- Fleet Management
Segmentation 3: by Farm Produce
- Field Crops
- Permanent Crops
- Other Farm Produce
Segmentation 4: by Technology
- Guidance Technology
- Sensing Technology
- Variable Rate Application Technology
- Data Analytics and Intelligence
- Others
Segmentation 5: by Product
- Hardware
- Automation and Control Systems
- Sensing and Navigation Systems
- Indoor Farming Equipment
- Software
- Farm Operations Management
- Hardware Control Applications
- Data And Predictive Analytics
- Support Services
Segmentation 6: by Region
- Europe: Germany, France, U.K., Spain, Italy, Netherlands, Denmark, and Rest-of-Europe
Europe Precision Agriculture Market Trends, Drivers and Challenges
Trends
The precision agricultural industry in Europe is adopting the broad use of IoT-enabled sensors for ongoing nutrient and soil moisture monitoring, together with edge computing connection for in-the-moment decision-making. Predictive analytics for yield forecasting and pest/disease identification are being provided by AI and machine-learning technologies. Farm management systems are incorporating drone and satellite-based imaging technology for variable-rate applications and field mapping. In the meantime, interoperable data-sharing platforms are promoting cooperation across agribusiness value chains, and equipment-as-a-service models are increasing access to sophisticated tractors, sprayers, and robotics without requiring a significant initial investment.
Drivers
The EU Green Deal's sustainability imperatives and national eco-schemes encourage resource-efficient measures that reduce carbon emissions, water use, and fertiliser waste. Automation and remote-management solutions are becoming more and more popular due to rising labour costs and persistent shortages of experienced farmworkers. Consumers' need for high-quality, traceable fruit is pushing farms to use digital monitoring to make sure food safety regulations are being followed. The adoption of technology in both large commercial farms and smaller family businesses is being further supported by generous CAP digitalisation grants and rural broadband expansion.
Challenges
Sensor networks, data-management platforms, and autonomous machinery still have high upfront expenditures, which is a barrier, particularly for small and medium-sized farms. Reliable data transfer and real-time analytics are limited in remote rural locations due to connectivity problems. For pan-European solution suppliers, fragmented legal frameworks across member states-pertaining to environmental schemes, equipment certification, and data privacy-create complexity. Furthermore, the adoption of advanced tools is slowed by traditional farmers' lack of agritech knowledge and low levels of digital literacy, highlighting the necessity for focused training and extension services.
How This Report Can Add Value
This report adds value to an organization by providing in-depth insights into the Europe precision agriculture market, enabling informed decision-making and strategic planning. It highlights emerging technologies, market trends, and competitive dynamics, helping organizations identify growth opportunities and align their offerings with industry needs. The report's detailed segmentation and regional analysis support targeted market entry strategies, while its regulatory and sustainability insights ensure compliance and alignment with European goals. By leveraging this report, organizations can drive innovation, enhance operational efficiency, and gain a competitive edge in the evolving precision agriculture landscape.
Key Market Players and Competition Synopsis
The companies that are profiled in the Europe precision agriculture market have been selected based on inputs gathered from primary experts who have analyzed company coverage, product portfolio, and market penetration.
Some of the prominent names in this market are:
- Accenture
- AGRIVI
- Bayer AG
- BASF
- CNH Industrial N.V.
Companies not part of the aforementioned pool have been well represented across different sections of the report (wherever applicable).
Table of Contents
Executive Summary
Scope and Definition
1 Markets
- 1.1 Trends: Current and Future Impact Assessment
- 1.1.1 Trends: Current and Future Impact Assessment
- 1.1.1.1 Rapid Integration of Data Analytics and Cloud Computing
- 1.1.1.2 Increasing Requirement for Crop Yield
- 1.1.1 Trends: Current and Future Impact Assessment
- 1.2 Supply Chain Overview
- 1.2.1 Value Chain Analysis
- 1.2.2 Pricing Forecast
- 1.3 Research and Development Review
- 1.3.1 Patent Filing Trend (by Country and Company)
- 1.4 Regulatory Landscape
- 1.4.1 Regulations for the Precision Agriculture Market
- 1.5 Impact of Key Enabling Technologies on the Farming Ecosystem
- 1.6 Market Dynamics: Overview
- 1.6.1 Market Drivers
- 1.6.1.1 Rising Adoption of Precision Irrigation Technologies
- 1.6.1.2 Increasing Number of Pest Variant Drives Demand for Smart Monitoring Technologies
- 1.6.2 Market Restraints
- 1.6.2.1 Growing Concerns Over Data Security
- 1.6.2.2 Limited Network Connectivity
- 1.6.3 Market Opportunities
- 1.6.3.1 Partnerships with Agri-Tech Startups
- 1.6.3.2 Customization for Specialty Crops
- 1.6.1 Market Drivers
- 1.7 Agriculture Drone and Robot Market
2 Region
- 2.1 Regional Summary
- 2.2 Europe
- 2.2.1 Regional Overview
- 2.2.2 Driving Factors for Market Growth
- 2.2.3 Factors Challenging the Market
- 2.2.4 Application
- 2.2.5 Product
- 2.2.6 Germany
- 2.2.6.1 Application
- 2.2.6.2 Product
- 2.2.7 France
- 2.2.7.1 Application
- 2.2.7.2 Product
- 2.2.8 Italy
- 2.2.8.1 Application
- 2.2.8.2 Product
- 2.2.9 Spain
- 2.2.9.1 Application
- 2.2.9.2 Product
- 2.2.10 U.K.
- 2.2.10.1 Application
- 2.2.10.2 Product
- 2.2.11 Netherlands
- 2.2.11.1 Application
- 2.2.11.2 Product
- 2.2.12 Denmark
- 2.2.12.1 Application
- 2.2.12.2 Product
- 2.2.13 Rest-of-Europe
- 2.2.13.1 Application
- 2.2.13.2 Product
3 Markets - Competitive Benchmarking & Company Profiles
- 3.1 Next Frontiers
- 3.2 Geographic Assessment
- 3.3 Precision Agriculture Software and Services Provider
- 3.3.1 Accenture
- 3.3.1.1 Overview
- 3.3.1.2 Top Products/Product Portfolio
- 3.3.1.3 Top Competitors
- 3.3.1.4 Target Customers
- 3.3.1.5 Key Personnel
- 3.3.1.6 Analyst View
- 3.3.1.7 Market Share, 2023
- 3.3.2 AGRIVI
- 3.3.2.1 Overview
- 3.3.2.2 Top Products/Product Portfolio
- 3.3.2.3 Top Competitors
- 3.3.2.4 Target Customers
- 3.3.2.5 Key Personnel
- 3.3.2.6 Analyst View
- 3.3.2.7 Market Share, 2023
- 3.3.3 Bayer AG
- 3.3.3.1 Overview
- 3.3.3.2 Top Products/Product Portfolio
- 3.3.3.3 Top Competitors
- 3.3.3.4 Target Customers
- 3.3.3.5 Key Personnel
- 3.3.3.6 Analyst View
- 3.3.3.7 Market Share, 2023
- 3.3.4 BASF
- 3.3.4.1 Overview
- 3.3.4.2 Top Products/Product Portfolio
- 3.3.4.3 Top Competitors
- 3.3.4.4 Target Customers
- 3.3.4.5 Key Personnel
- 3.3.4.6 Analyst View
- 3.3.4.7 Market Share, 2023
- 3.3.5 CNH Industrial N.V.
- 3.3.5.1 Overview
- 3.3.5.2 Top Products/Product Portfolio
- 3.3.5.3 Top Competitors
- 3.3.5.4 Target Customers
- 3.3.5.5 Key Personnel
- 3.3.5.6 Analyst View
- 3.3.5.7 Market Share, 2023
- 3.3.6 CLAAS KGaA mbH
- 3.3.6.1 Overview
- 3.3.6.2 Top Products/Product Portfolio
- 3.3.6.3 Top Competitors
- 3.3.6.4 Target Customers/End Users
- 3.3.6.5 Key Personnel
- 3.3.6.6 Analyst View
- 3.3.6.7 Market Share, 2023
- 3.3.1 Accenture
4 Research Methodology
- 4.1 Data Sources
- 4.1.1 Primary Data Sources
- 4.1.2 Secondary Data Sources
- 4.1.3 Data Triangulation
- 4.2 Market Estimation and Forecast
List of Figures
- Figure 1: Precision Agriculture Market (by Region), 2023, 2030, and 2034
- Figure 2: Europe Precision Agriculture Market (by Application), 2023, 2030, and 2034
- Figure 3: Europe Precision Agriculture Market (by Function), 2023, 2030, and 2034
- Figure 4: Europe Precision Agriculture Market (by Farm Produce), 2023, 2030, and 2034
- Figure 5: Europe Precision Agriculture Market (by Technology), 2023, 2030, and 2034
- Figure 6: Europe Precision Agriculture Market (by Product), 2023, 2030, and 2034
- Figure 7: Precision Agriculture Market, Recent Developments
- Figure 8: Global Crop Yield (in Tons per Hectare),2020-2022
- Figure 9: Supply Chain and Risks within the Supply Chain
- Figure 10: Value Chain for Precision Agriculture Market
- Figure 11: Patent Analysis (by Country), January 2021-October 2024
- Figure 12: Patent Analysis (by Company), January 2021-October 2024
- Figure 13: Global Distribution of Irrigated vs. Rainfed Crop Production
- Figure 14: Global Pesticides Usage (in Tons), 2019-2022
- Figure 15: Growth Trajectory of the Agriculture Drones and Sensors Market (2023-2033)
- Figure 16: Germany Precision Agriculture Market, $Million, 2023-2034
- Figure 17: France Precision Agriculture Market $Million, 2023-2034
- Figure 18: Italy Precision Agriculture Market, $Million, 2023-2034
- Figure 19: Spain Precision Agriculture Market, $Million, 2023-2034
- Figure 20: U.K. Precision Agriculture Market, $Million, 2023-2034
- Figure 21: Netherlands Precision Agriculture Market, $Million, 2023-2034
- Figure 22: Denmark Precision Agriculture Market, $Million, 2023-2034
- Figure 23: Rest-of-Europe Precision Agriculture Market, $Million, 2023-2034
- Figure 24: Strategic Initiatives, 2021-2024
- Figure 25: Share of Strategic Initiatives, 2021-2024
- Figure 26: Data Triangulation
- Figure 27: Top-Down and Bottom-Up Approach
- Figure 28: Assumptions and Limitations
List of Tables
- Table 1: Market Snapshot
- Table 2: Opportunities across Regions
- Table 3: Precision Agriculture Market (by Hardware Systems), Price($/Unit), 2023-2034
- Table 4: Impact of Precision Agriculture Techniques on Farming
- Table 5: Impact Analysis of Market Navigating Factors, 2024-2034
- Table 6: List of Cybersecurity Attacks Seen in the Precision Agriculture Market
- Table 7: Precision Agriculture Market (by Region), $Million,2023-2034
- Table 8: Europe Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 9: Europe Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 10: Europe Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 11: Europe Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 12: Europe Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 13: Germany Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 14: Germany Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 15: Germany Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 16: Germany Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 17: Germany Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 18: France Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 19: France Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 20: France Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 21: France Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 22: France Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 23: Italy Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 24: Italy Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 25: Italy Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 26: Italy Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 27: Italy Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 28: Spain Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 29: Spain Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 30: Spain Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 31: Spain Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 32: Spain Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 33: U.K. Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 34: U.K. Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 35: U.K. Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 36: U.K. Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 37: U.K. Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 38: Netherlands Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 39: Netherlands Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 40: Netherlands Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 41: Netherlands Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 42: Netherlands Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 43: Denmark Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 44: Denmark Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 45: Denmark Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 46: Denmark Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 47: Denmark Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 48: Rest-of-Europe Precision Agriculture Market (by Application), $Million, 2023-2034
- Table 49: Rest-of-Europe Precision Agriculture Market (by Function), $Million, 2023-2034
- Table 50: Rest-of-Europe Precision Agriculture Market (by Farm Produce), $Million, 2023-2034
- Table 51: Rest-of-Europe Precision Agriculture Market (by Technology), $Million, 2023-2034
- Table 52: Rest-of-Europe Precision Agriculture Market (by Product), $Million, 2023-2034
- Table 53: Market Share, 2023 for Precision Agriculture Software and Services Provider
- Table 54: Market Share, 2023 for Precision Agriculture Equipment Manufacturers
