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PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1166147

PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1166147

India OTT Services Market, By Service Application ; By Device Type ; By Revenue Type ; By User Type ; By End User ; By Region, Trend Analysis, Competitive Landscape & Forecast, 2018-2028

PUBLISHED: November 7, 2022

PAGES: 240 Pages

DELIVERY TIME: 2-3 business days

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List of Tables

India OTT Services Market Size Zooming to Cross USD 2.4 billion by 2028

India OTT Services Market is flourishing owing to an increasing demand for live streaming channels, OTT services, and online gaming since COVID-19 lockdown; innovations in OTT technology; and the emergence of new OTT markets in the country.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects the size of India OTT services market to grow at an impressive CAGR of 22.5% during the forecast period between 2022 and 2028, reaching a value of USD 2.41 billion by 2028. A major growth driver for India OTT services market is the deepening penetration of smart phones and digital device networks that spurs the demand for OTT services. Across India, smartphones and consumer electronics are becoming increasingly popular. The sector has aided in the transformation of the primary B2B and B2C businesses. Mobile internet and high-speed broadband ranges are gaining popularity. Growing demand for over-the-top (OTT) equipment and services in densely populated areas gained increased investments in various wireless sectors. High adoption of emerging technologies, such as Artificial intelligence (AI), data mining, internet of things (IoT), and 5G technology are expected to drive demand for OTT applications and services, as is research in e-commerce and internet-based financial services.

India OTT Services Market - Overview

Over-the-top (OTT) coverage describes the transmission of movies and TV shows to digital subscribers without the need for a cable or satellite television connection. The user can download and directly access OTT content. Due to the widespread use of smartphones, smart TVs, and gaming consoles, India OTT services market has the potential to expand at a high growth rate. The distribution of audio and video content over the internet used to be accomplished by OTT services. However, the use of technology for video and gaming console applications has increased because of technology advancements. The adoption of OTT services along with the use of cloud services and cloud technology made it possible for OTT service providers to offer portable services. OTT service providers enable data uploading and online content access from any location and on any device. The main factor driving India OTT services market is the growing use of smart phones and other digital devices, which increases demand for OTT services.

India OTT Services Market - Technology Advancements

Modern lifestyle and rapid technology advancements are accelerating the use of OTT services. In March 2021, Netflix Inc., began testing a new plan in India for INR 299 per month, which will be called mobile+ allowing members to stream the content in 720p HD quality on smartphones and computers. The mobile+ plan will not be accessible on TVs or support multiple screens simultaneously.

India OTT Services Market - Segmental Information

India OTT services market has segments, such as Media and Entertainment, Education and Learning, Gaming, and Others based on service applications; Subscription, Advertisement, Hybrid, and Others based on device type; Subscription, Advertisement, Hybrid, and Others based on revenue type; and Personal and Commercial based on user type. The commercial segment is projected to dominate India OTT services market, accounting for most of the market share.

Impact of COVID-19 on India OTT Services Market

The demand for online streaming services significantly increased during COVID-19, due to the temporary closure of theatres, box offices, and entertainment venues. The number of users who subscribe to online video-on-demand (VoD) services increased rapidly throughout the countrywide lockdown. For instance, the India Brand Equity Foundation reports that paid subscriptions to video platforms increased by 13% in just four months in 2020. COVID-19 pandemic accelerated the move from pay-tv to OTT video streaming services. The OTT market in India is expected to expand significantly over the next few years, and this growth trend is forecast to last even after the COVID-19 pandemic.

Competitive Landscape

Prominent players in India OTT services market include Amazon Web Services, Inc. (Prime Video), Apple Inc., Facebook, Inc., Google, LLC., Netflix Entertainment Services India LLP (Netflix), Zee Entertainment Enterprises (Zee 5), Sony Pictures Networks India Pvt Ltd (Sony Liv), Reliance Jio Infocomm Limited (Jio Cinema & JioTV), Times Group (MX Player), Eros International plc (Eros Now), ALT Digital Media Entertainment Limited (ALT Balaji), Viacom18 Media Pvt. Ltd. (Voot), and Microsoft Corporation. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in India OTT services market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India OTT Services Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India OTT Services Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Product Code: BWC22497

1. Research Framework

1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

2. Executive Summary

3. India OTT Services Market Insights

3.1. Industry Value Chain Analysis
3.2. DROC Analysis
- 3.2.1. Growth Drivers
  - 3.2.1.1. Flexibility and ease of use to offer seamless customer experience
  - 3.2.1.2. Internet proliferation with penetration of smart devices
  - 3.2.1.3. Availability of variety of content
  - 3.2.1.4. Surge in demand for live streaming channels
  - 3.2.1.5. Rise in demand for OTT services and gaming since lockdown
- 3.2.2. Restraints
  - 3.2.2.1. Lack of data network infrastructure
  - 3.2.2.2. Latency issue
  - 3.2.2.3. Threat to privacy of content consumption and security of user database
  - 3.2.2.4. High cost of OTT services
- 3.2.3. Opportunity
  - 3.2.3.1. Mergers with national procedures and film studios
  - 3.2.3.2. New developments in OTT technology
  - 3.2.3.3. Emergence of new OTT markets
- 3.2.4. Challenges
  - 3.2.4.1. Complex IP, government frameworks, and licensing
3.3. Technology Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry

4. India OTT Services Market Overview

4.1. Market Size & Forecast by Value, 2018-2028
- 4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
- 4.2.1. By Service Application
  - 4.2.1.1. Media and Entertainment
  - 4.2.1.2. Education and Learning
  - 4.2.1.3. Gaming
  - 4.2.1.4. Others
- 4.2.2. By Device Type
  - 4.2.2.1. Smartphones/Tablets
  - 4.2.2.2. TVs
  - 4.2.2.3. Gaming Consoles
  - 4.2.2.4. Others
- 4.2.3. By Revenue Type
  - 4.2.3.1. Subscription
  - 4.2.3.2. Advertisement
  - 4.2.3.3. Hybrid
  - 4.2.3.4. Others
- 4.2.4. By User Type
  - 4.2.4.1. Personal
  - 4.2.4.2. Commercial
- 4.2.5. By End User
  - 4.2.5.1. Residential
  - 4.2.5.2. Education & Training
  - 4.2.5.3. Health & Fitness
  - 4.2.5.4. IT & Telecom
  - 4.2.5.5. BFSI
  - 4.2.5.6. Government
  - 4.2.5.7. Others
- 4.2.6. By Region
  - 4.2.6.1. North India
  - 4.2.6.2. South India
  - 4.2.6.3. East India
  - 4.2.6.4. West India

5. North India OTT Services Market

5.1.1. Market Size & Forecast by Value, 2018-2028
5.1.2. By Value (USD Million)

5.2. Market Share & Forecast
- 5.2.1. By Service Application
- 5.2.2. By Device Type
- 5.2.3. By Revenue Type
- 5.2.4. By User Type
- 5.2.5. By End User

6. South India OTT Services Market

6.1. Market Size & Forecast by Value, 2018-2028
- 6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
- 6.2.1. By Service Application
- 6.2.2. By Device Type
- 6.2.3. By Revenue Type
- 6.2.4. By User Type
- 6.2.5. By End User

7. East India OTT Services Market

7.1. Market Size & Forecast by Value, 2018-2028
- 7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
- 7.2.1. By Service Application
- 7.2.2. By Device Type
- 7.2.3. By Revenue Type
- 7.2.4. By User Type
- 7.2.5. By End User

8. West India OTT Services Market

8.1. Market Size & Forecast by Value, 2018-2028
- 8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
- 8.2.1. By Service Application
- 8.2.2. By Device Type
- 8.2.3. By Revenue Type
- 8.2.4. By User Type
- 8.2.5. By End User

9. Competitive Landscape

9.1. List of Key Players and Their Offerings
9.2. India OTT Services Company Market Share Analysis, 2021
9.3. Competitive Benchmarking, By Operating Parameters
9.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)

10. Impact of Covid-19 on India OTT Services Market

11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

11.1. Amazon Web Services, Inc.
11.2. Apple Inc
11.3. Facebook, Inc.
11.4. Google, LLC.
11.5. Netflix Entertainment Services India LLP (Netflix)
11.6. Zee Entertainment Enterprises (Zee 5)
11.7. Sony Pictures Networks India Pvt Ltd (Sony Liv)
11.8. Reliance Jio Infocomm Limited (Jio Cinema & JioTV)
11.9. Times Group (MX Player)
11.10. Eros International plc (Eros Now)
11.11. ALT Digital Media Entertainment Limited (ALT Balaji)
11.12. Viacom18 Media Pvt. Ltd. (Voot)
11.13. Microsoft Corporation
11.14. Other Prominent Players

12. Key Strategic Recommendations

13. Research Methodology

13.1. Qualitative Research
- 13.1.1. Primary & Secondary Research
13.2. Quantitative Research
13.3. Market Breakdown & Data Triangulation
- 13.3.1. Secondary Research
- 13.3.2. Primary Research
13.4. Breakdown of Primary Research Respondents, By Region
13.5. Assumptions & Limitations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

Product Code: BWC22497

List of Figures

Figure 1 India OTT Services Market Segmentation
Figure 2 India OTT Services Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2021
Figure 4 India OTT Services Market Size, By Value (USD Million), 2018-2028
Figure 5 India OTT Services Market Share, By Service Application, By Value, 2018-2028
Figure 6 India OTT Services Market Share, By Device Type, By Value, 2018-2028
Figure 7 India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Figure 8 India OTT Services Market Share, By User Type, By Value, 2018-2028
Figure 9 India OTT Services Market Share, By End User, By Value, 2018-2028
Figure 10 India OTT Services Market Share, By Region, By Value, 2018-2028
Figure 11 North India OTT Services Market Size, By Value (USD Million), 2018-2028
Figure 12 North India OTT Services Market Share, By Service Application, By Value, 2018-2028
Figure 13 North India OTT Services Market Share, By Device Type, By Value, 2018-2028
Figure 14 North India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Figure 15 North India OTT Services Market Share, By User Type, By Value, 2018-2028
Figure 16 North India OTT Services Market Share, By End User, By Value, 2018-2028
Figure 17 South India OTT Services Market Size, By Value (USD Million), 2018-2028
Figure 18 South India OTT Services Market Share, By Service Application, By Value, 2018-2028
Figure 19 South India OTT Services Market Share, By Device Type, By Value, 2018-2028
Figure 20 South India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Figure 21 South India OTT Services Market Share, By User Type, By Value, 2018-2028
Figure 22 South India OTT Services Market Share, By End User, By Value, 2018-2028
Figure 23 East India OTT Services Market Size, By Value (USD Million), 2018-2028
Figure 24 East India OTT Services Market Share, By Service Application, By Value, 2018-2028
Figure 25 East India OTT Services Market Share, By Device Type, By Value, 2018-2028
Figure 26 East India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Figure 27 East India OTT Services Market Share, By User Type, By Value, 2018-2028
Figure 28 East India OTT Services Market Share, By End User, By Value, 2018-2028
Figure 29 West India OTT Services Market Size, By Value (USD Million), 2018-2028
Figure 30 West India OTT Services Market Share, By Service Application, By Value, 2018-2028
Figure 31 West India OTT Services Market Share, By Device Type, By Value, 2018-2028
Figure 32 West India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Figure 33 West India OTT Services Market Share, By User Type, By Value, 2018-2028
Figure 34 West India OTT Services Market Share, By End User, By Value, 2018-2028

List of Tables

Table 1 India OTT Services Market Share, By Service Application, By Value, 2018-2028
Table 2 India OTT Services Market Share, By Device Type, By Value, 2018-2028
Table 3 India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Table 4 India OTT Services Market Share, By User Type, By Value, 2018-2028
Table 5 India OTT Services Market Share, By End User, By Value, 2018-2028
Table 6 India OTT Services Market Share, By Region, By Value, 2018-2028
Table 7 North India OTT Services Market Share, By Service Application, By Value, 2018-2028
Table 8 North India OTT Services Market Share, By Device Type, By Value, 2018-2028
Table 9 North India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Table 10 North India OTT Services Market Share, By User Type, By Value, 2018-2028
Table 11 North India OTT Services Market Share, By End User, By Value, 2018-2028
Table 12 South India OTT Services Market Share, By Service Application, By Value, 2018-2028
Table 13 South India OTT Services Market Share, By Device Type, By Value, 2018-2028
Table 14 South India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Table 15 South India OTT Services Market Share, By User Type, By Value, 2018-2028
Table 16 South India OTT Services Market Share, By End User, By Value, 2018-2028
Table 17 East India OTT Services Market Share, By Service Application, By Value, 2018-2028
Table 18 East India OTT Services Market Share, By Device Type, By Value, 2018-2028
Table 19 East India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Table 20 East India OTT Services Market Share, By User Type, By Value, 2018-2028
Table 21 East India OTT Services Market Share, By End User, By Value, 2018-2028
Table 22 West India OTT Services Market Share, By Service Application, By Value, 2018-2028
Table 23 West India OTT Services Market Share, By Device Type, By Value, 2018-2028
Table 24 West India OTT Services Market Share, By Revenue Type, By Value, 2018-2028
Table 25 West India OTT Services Market Share, By User Type, By Value, 2018-2028
Table 26 West India OTT Services Market Share, By End User, By Value, 2018-2028
Table 27 Amazon Web Services, Inc. Company Overview
Table 28 Amazon Web Services, Inc. Financial Overview
Table 29 Apple Inc Company Overview
Table 30 Apple Inc Financial Overview
Table 31 Facebook, Inc. Company Overview
Table 32 Facebook, Inc. Financial Overview
Table 33 Google, LLC. Company Overview
Table 34 Google, LLC. Financial Overview
Table 35 Netflix Entertainment Services India LLP (Netflix) Company Overview
Table 36 Netflix Entertainment Services India LLP (Netflix) Financial Overview
Table 37 Zee Entertainment Enterprises (Zee 5) Company Overview
Table 38 Zee Entertainment Enterprises (Zee 5) Financial Overview
Table 39 Sony Pictures Networks India Pvt Ltd (Sony Liv) Company Overview
Table 40 Sony Pictures Networks India Pvt Ltd (Sony Liv) Financial Overview
Table 41 Reliance Jio Infocomm Limited (Jio Cinema & JioTV) Company Overview
Table 42 Reliance Jio Infocomm Limited (Jio Cinema & JioTV) Financial Overview
Table 43 Times Group (MX Player) Company Overview
Table 44 Times Group (MX Player) Financial Overview
Table 45 Eros International plc (Eros Now) Company Overview
Table 46 Eros International plc (Eros Now) Financial Overview
Table 47 ALT Digital Media Entertainment Limited (ALT Balaji) Company Overview
Table 48 ALT Digital Media Entertainment Limited (ALT Balaji) Financial Overview
Table 49 Viacom18 Media Pvt. Ltd. (Voot) Company Overview
Table 50 Viacom18 Media Pvt. Ltd. (Voot) Financial Overview
Table 51 Microsoft Corporation Company Overview
Table 52 Microsoft Corporation Financial Overview