PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1351293
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1351293
India Household Cleaning Market, By Product ; By Distribution Channel ; By Ingredients ; By Income Group ; By End Use ; By Region, Trend Analysis, Competitive Landscape & Forecast, 2019-2029
India Household Cleaning Market Size Zooming about 4X to Cross USD 29.6 Billion by 2029.
India household cleaning market is flourishing because of the rising awareness about hygiene and a high level of disposable income among the people in the country's middle-income group.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India household cleaning market size at USD 7,621.1 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the India household cleaning market size to grow at a robust CAGR of 21.4% reaching a value of USD 29,617 million by 2029. Major growth drivers for the India household cleaning market include an increasing rate of urbanization, rising disposable incomes, changing lifestyles, and growing awareness of hygiene and cleanliness. The market is further benefiting from the increasing prevalence of virus-induced illnesses, which exhibit flu-like symptoms and various health complications, creating a favorable outlook. Notably, the market is witnessing growth due to expanded product availability and the proliferation of organized retail stores, particularly in tier 2 and tier 3 cities across the nation. The Government of India is also actively involved in promoting household hygiene awareness in rural areas through various initiatives. Also, consumer preferences are shifting towards specialized cleaning solutions suitable for a range of surfaces such as glass, stainless steel, wood, and concrete. This trend is further boosted by the rising demand for environmentally friendly cleaners composed of natural ingredients like citrus solvents, corn starch, oxygen bleach, baking soda, and alcohol, contributing to market expansion. However, price sensitivity and intense competition are anticipated to restrain the overall market growth during the forecast period.
India Household Cleaning Market - Overview:
Household cleaning products cover a wide range of items used for cleaning tasks in homes. This includes laundry detergents, dishwashing liquids, surface cleaners, toilet bowl cleaners, window cleaners, glass cleaners, and floor cleaning solutions. These products come in various forms like trigger sprays, aerosol cans, pouches, and pump-actuated bottles. They contain a mix of powerful ingredients, such as abrasives, acids, alkalis, bleaches, sanitizers, detergents, spirit solvents, and degreasers, which are designed to break down and remove dirt and stains from various surfaces, ensuring thorough cleanliness in households. The household cleaners often have pleasant fragrances like lemon, lime, rose, lavender, and sandalwood to add a fresh and inviting scent to indoor spaces. Many of them also include chlorine, which helps protect against flu viruses and various foodborne illnesses. These cleaners play a vital role in preventing the growth of mold on surfaces and walls, as well as the buildup of allergens that can trigger allergies in people. Also, they efficiently remove dirt, germs, and various contaminants from different surfaces while also preventing the formation of unsightly hard water marks on glass windows and mirrors.
Impact of COVID-19 on India Household Cleaning Market
COVID-19 pandemic had a positive impact on the India household cleaning market. With heightened concerns about hygiene, demand for household cleaning products surged. Government initiatives to promote cleanliness further fueled this demand. Manufacturers responded by introducing eco-friendly and natural ingredient-based cleaners. Shifting consumer preferences towards specialized products also accelerated market growth. Also, factors like the expansion of organized retail, rising incomes, urbanization, and e-commerce availability contributed to the market's upward trajectory.
India Household Cleaning Market - By Distribution Channel:
Based on distribution channel, the India household cleaning market is divided into Supermarkets, Department Stores, and Online segments. The supermarkets segment held the highest share in the India household cleaning market by distribution channel. he convenience and one-stop shopping experience offered by supermarkets make them a preferred choice for consumers to purchase cleaning products. Supermarkets often stock a wide variety of brands and products, catering to different customer preferences and budgets. Likewise, the ability to compare prices and access promotional offers in supermarkets attracts cost-conscious shoppers. Also, the modernization of retail infrastructure and the growth of organized retail chains have further boosted the dominance of the supermarkets segment in the household cleaning market.
Competitive Landscape:
Major players operating in the India household cleaning market include Hindustan Unilever Limited, Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited, Procter & Gamble Hygiene and Healthcare Ltd, Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd, and Pitambari Products Private Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Household Cleaning Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Household Cleaning Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Executive Summary
3. India Household Cleaning Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Increased awareness about hygiene
- 3.2.1.2. Rising disposable income
- 3.2.2. Restraints
- 3.2.2.1. Price sensitivity
- 3.2.2.2. Highly competitive market
- 3.2.3. Opportunities
- 3.2.3.1. Product innovation
- 3.2.3.2. Rural market expansion
- 3.2.4. Challenges
- 3.2.4.1. Brand loyalty
- 3.2.4.2. Changing consumer preferences
- 3.2.1. Growth Drivers
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
4. India Household Cleaning Market Overview
- 4.1. Market Size & Forecast, 2019-2029
- 4.1.1. By Value (USD Million)
- 4.2. Market Share and Forecast
- 4.2.1. By Product
- 4.2.1.1. Laundry
- 4.2.1.2. Dishwashing
- 4.2.1.3. Surface Cleaner
- 4.2.1.4. Toilet Bowl Cleaner
- 4.2.1.5. Window Cleaner
- 4.2.1.6. Glass Cleaner
- 4.2.1.7. Scourers
- 4.2.1.8. Others
- 4.2.2. By Distribution Channel
- 4.2.2.1. Supermarkets
- 4.2.2.2. Department stores
- 4.2.2.3. Specialty stores
- 4.2.2.4. Online
- 4.2.3. By Ingredients
- 4.2.3.1. Builders
- 4.2.3.2. Solvents
- 4.2.3.3. Surfactants
- 4.2.3.4. Antimicrobials
- 4.2.3.5. Others
- 4.2.4. By Income Group
- 4.2.4.1. Low-income group
- 4.2.4.2. Middle-income group
- 4.2.4.3. High-income group
- 4.2.5. By End Use
- 4.2.5.1. Fabric
- 4.2.5.2. Kitchen
- 4.2.5.3. Bathroom
- 4.2.5.4. Floor
- 4.2.5.5. Others
- 4.2.6. By Region
- 4.2.6.1. North India
- 4.2.6.2. South India
- 4.2.6.3. East India
- 4.2.6.4. West India
- 4.2.1. By Product
5. North India Household Cleaning Market
- 5.1. Market Size & Forecast, 2019-2029
- 5.1.1. By Value (USD Million)
- 5.2. Market Share & Forecast
- 5.2.1. By Product
- 5.2.2. By Distribution Channel
- 5.2.3. By Ingredients
- 5.2.4. By Income Group
- 5.2.5. By End Use
6. South India Household Cleaning Market
- 6.1. Market Size & Forecast, 2019-2029
- 6.1.1. By Value (USD Million)
- 6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Distribution Channel
- 6.2.3. By Ingredients
- 6.2.4. By Income Group
- 6.2.5. By End Use
7. East India Household Cleaning Market
- 7.1. Market Size & Forecast, 2019-2029
- 7.1.1. By Value (USD Million)
- 7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Distribution Channel
- 7.2.3. By Ingredients
- 7.2.4. By Income Group
- 7.2.5. By End Use
8. West India Household Cleaning Market
- 8.1. Market Size & Forecast, 2019-2029
- 8.1.1. By Value (USD Million)
- 8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Distribution Channel
- 8.2.3. By Ingredients
- 8.2.4. By Income Group
- 8.2.5. By End Use
9. Competitive Landscape
- 9.1. List of Key Players and Their Offerings
- 9.2. India Household Cleaning Market Share Analysis, 2022
- 9.3. Competitive Benchmarking, By Operating Parameters
- 9.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Household Cleaning Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- 11.1. Hindustan Unilever Limited
- 11.2. Rohit Surfactants Private Limited
- 11.3. Reckitt Benckiser (India) Limited
- 11.4. Procter & Gamble Hygiene and Healthcare Ltd
- 11.5. Jyothy Labs Limited
- 11.6. Nirma Limited
- 11.7. Fena (P) Limited
- 11.8. Dabur India Limited
- 11.9. S. C. Johnson Products Pvt. Ltd
- 11.10. Pitambari Products Private Limited
- 11.11. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
- 13.1. Qualitative Research
- 13.1.1. Primary & Secondary Research
- 13.2. Quantitative Research
- 13.3. Market Breakdown & Data Triangulation
- 13.3.1. Secondary Research
- 13.3.2. Primary Research
- 13.4. Breakdown of Primary Research Respondents, By Region
- 13.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figure:
- Figure 1: India Household Cleaning Segmentation
- Figure 2: India Household Cleaning Market Value Chain Analysis
- Figure 3: Company Market Share Analysis, 2022
- Figure 4: India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Figure 5: India Household Cleaning Market Share, By Product, By Value, 2019-2029
- Figure 6: India Household Cleaning Market Share, By Distribution Channel, By Value, 2019-2029
- Figure 7: India Household Cleaning Market Share, By Ingredients, By Value, 2019-2029
- Figure 8: India Household Cleaning Market Share, By Income Group, By Value, 2019-2029
- Figure 9: India Household Cleaning Market Share, By End Use, By Value, 2019-2029
- Figure 10: India Household Cleaning Market Share, By Region, By Value, 2019-2029
- Figure 11: North India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Figure 12: North India Household Cleaning Market Share, By Product, By Value, 2019-2029
- Figure 13: North India Household Cleaning Market Share, By Distribution Channel, By Value, 2019-2029
- Figure 14: North India Household Cleaning Market Share, By Ingredients, By Value, 2019-2029
- Figure 15: North India Household Cleaning Market Share, By Income Group, By Value, 2019-2029
- Figure 16: North India Household Cleaning Market Share, By End Use, By Value, 2019-2029
- Figure 17: South India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Figure 18: South India Household Cleaning Market Share, By Distribution Channel, By Value, 2019-2029
- Figure 19: South India Household Cleaning Market Share, By Ingredients, By Value, 2019-2029
- Figure 20: South India Household Cleaning Market Share, By Income Group, By Value, 2019-2029
- Figure 21: South India Household Cleaning Market Share, By End Use, By Value, 2019-2029
- Figure 22: East India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Figure 23: East India Household Cleaning Market Share, By Product, By Value, 2019-2029
- Figure 24: East India Household Cleaning Market Share, By Distribution Channel, By Value, 2019-2029
- Figure 25: East India Household Cleaning Market Share, By Ingredients, By Value, 2019-2029
- Figure 26: East India Household Cleaning Market Share, By Income Group, By Value, 2019-2029
- Figure 27: East India Household Cleaning Market Share, By End Use, By Value, 2019-2029
- Figure 28: West India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Figure 29: West India Household Cleaning Market Share, By Product, By Value, 2019-2029
- Figure 30: West India Household Cleaning Market Share, By Distribution Channel, By Value, 2019-2029
- Figure 31: West India Household Cleaning Market Share, By Ingredients, By Value, 2019-2029
- Figure 32: West India Household Cleaning Market Share, By Income Group, By Value, 2019-2029
- Figure 33: West India Household Cleaning Market Share, By End Use, By Value, 2019-2029
List of Tables
- Table 1: India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Table 2: India Household Cleaning Market Size, By Product, By Value, 2019-2029
- Table 3: India Household Cleaning Market Size, By Distribution Channel, By Value, 2019-2029
- Table 4: India Household Cleaning Market Size, By Ingredients, By Value, 2019-2029
- Table 5: India Household Cleaning Market Size, By Income Group, By Value, 2019-2029
- Table 6: India Household Cleaning Market Size, By End Use, By Value, 2019-2029
- Table 7: India Household Cleaning Market Size, By Region, By Value, 2019-2029
- Table 8: North India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Table 9: North India Household Cleaning Market Size, By Product, By Value, 2019-2029
- Table 10: North India Household Cleaning Market Size, By Distribution Channel, By Value, 2019-2029
- Table 11: North India Household Cleaning Market Size, By Ingredients, By Value, 2019-2029
- Table 12: North India Household Cleaning Market Size, By Income Group, By Value, 2019-2029
- Table 13: North India Household Cleaning Market Size, By End Use, By Value, 2019-2029
- Table 14: South India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Table 15: South India Household Cleaning Market Size, By Product, By Value, 2019-2029
- Table 16: South India Household Cleaning Market Size, By Distribution Channel, By Value, 2019-2029
- Table 17: South India Household Cleaning Market Size, By Ingredients, By Value, 2019-2029
- Table 18: South India Household Cleaning Market Size, By Income Group, By Value, 2019-2029
- Table 19: South India Household Cleaning Market Size, By End Use, By Value, 2019-2029
- Table 20: East India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Table 21: East India Household Cleaning Market Size, By Product, By Value, 2019-2029
- Table 22: East India Household Cleaning Market Size, By Distribution Channel, By Value, 2019-2029
- Table 23: East India Household Cleaning Market Size, By Ingredients, By Value, 2019-2029
- Table 24: East India Household Cleaning Market Size, By Income Group, By Value, 2019-2029
- Table 25: East India Household Cleaning Market Size, By End Use, By Value, 2019-2029
- Table 26: West India Household Cleaning Market Size, By Value (USD Million), 2019-2029
- Table 27: West India Household Cleaning Market Size, By Product, By Value, 2019-2029
- Table 28: West India Household Cleaning Market Size, By Distribution Channel, By Value, 2019-2029
- Table 29: West India Household Cleaning Market Size, By Ingredients, By Value, 2019-2029
- Table 30: West India Household Cleaning Market Size, By Income Group, By Value, 2019-2029
- Table 31: West India Household Cleaning Market Size, By End Use, By Value, 2019-2029
- Table 32: Hindustan Unilever Limited Company Overview
- Table 33: Hindustan Unilever Limited Financial Overview
- Table 34: Rohit Surfactants Private Limited Company Overview
- Table 35: Rohit Surfactants Private Limited Financial Overview
- Table 36: Reckitt Benckiser (India) Limited Company Overview
- Table 37: Reckitt Benckiser (India) Limited Financial Overview
- Table 38: Procter & Gamble Hygiene and Healthcare Ltd Company Overview
- Table 39: Procter & Gamble Hygiene and Healthcare Ltd Financial Overview
- Table 40: Jyothy Labs Limited Company Overview
- Table 41: Jyothy Labs Limited Financial Overview
- Table 42: Nirma Limited Company Overview
- Table 43: Nirma Limited Financial Overview
- Table 44: Fena (P) Limited Company Overview
- Table 45: Fena (P) Limited Financial Overview
- Table 46: Dabur India Limited Company Overview
- Table 47: Dabur India Limited Financial Overview
- Table 48: S. C. Johnson Products Pvt Ltd Company Overview
- Table 49: S. C. Johnson Products Pvt Ltd Financial Overview
- Table 50: Pitambari Products Private Limited Company Overview
- Table 51: Pitambari Products Private Limited Financial Overview
