PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1210910
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1210910
Global Account-Based Marketing Market Size study & Forecast, Deployment Model, End-user Industry, and Regional Analysis, 2022-2029
Global Account-Based Marketing Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2029. Account-Based Marketing offers a personalized buying experience for a mutually identified set of high-value accounts like the individual market. It helps businesses to work and communicate by tailoring all content campaigns to specific accounts. The Account-Based Marketing market is expanding because of factors such as the rising adoption of cloud computing and optimization of marketing spending & lead generation
According to Statista in 2022, the global cloud application market attain a worth of around USD 133.6 billion.. It is expected to reach around USD 168. 6 billion by 2025. And the cloud application software is projected to rise with a CAGR of around 4.8 %. Whereas increased customer lifetime value and growing use of social media & social advertising create lucrative opportunities for the market. However, privacy and security issues in maintaining the confidentiality of customer data hamper the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Account-Based Marketing Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the increasing penetration of market players, growing participation of companies towards integration technologies, and rising growth activities. Whereas the Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as increasing adoption of social media for advertisement, etc
Major market players included in this report are:
Terminus Software, Inc.
Marketo (Adobe, Inc.)
Uberflip
Triblio Inc.
6sense Insights, Inc.
Engagio Inc.
HubSpot, Inc.
Madison Logic
Demandbase Inc.
Salespanel
Recent Developments in the Market:
- In September 2022, Magnolia Communications, an award-winning full-service B2B demand generation agency, has launched an account-based marketing (ABM) solution to drive leads, revenue, and ROI for SME clients via its recent partnership with Terminus and ON24, allowing clients to use a tailor-made approach to ABM and align sales and marketing to reach their target accounts practically and feasibly.
- In September 2022, Turing, an AI-powered platform that connects leading companies across industries with the world's largest pool of vetted software developers, has successfully deployed CloseFactor to accelerate account-based marketing (ABM) and the prioritization and qualification of target accounts for sales.
Global Account-Based Marketing Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Deployment Model, End-user Industry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Deployment Model:
On-Cloud
On-Premises
By End-user Industry:
Retail & E-commerce,
BFSI,
IT & Telecommunications,
Government,
Travel & Tourism,
Healthcare & Life Sciences
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Account-Based Marketing Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Account-Based Marketing Market, by Deployment Model, 2019-2029 (USD Billion)
- 1.2.3. Account-Based Marketing Market, by End-User Industry, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Account-Based Marketing Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Account-Based Marketing Market Dynamics
- 3.1. Account-Based Marketing Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Rising adoption of cloud computing
- 3.1.1.2. Optimization of marketing spending & lead generation
- 3.1.2. Market Challenges
- 3.1.2.1. Privacy and Security Issues in Maintaining the Confidentiality of Customer Data
- 3.1.3. Market Opportunities
- 3.1.3.1. Increased customer lifetime value
- 3.1.3.2. Growing use of social media and social advertising
- 3.1.1. Market Drivers
Chapter 4. Global Account-Based Marketing Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Investment Adoption Model
- 4.5. Analyst Recommendation & Conclusion
- 4.6. Top investment opportunity
- 4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Account-Based Marketing Market, by Deployment Model
- 6.1. Market Snapshot
- 6.2. Global Account-Based Marketing Market by Deployment Model, Performance - Potential Analysis
- 6.3. Global Account-Based Marketing Market Estimates & Forecasts by Deployment Model 2019-2029 (USD Billion)
- 6.4. Account-Based Marketing Market, Sub Segment Analysis
- 6.4.1. On-Cloud
- 6.4.2. On-Premises
Chapter 7. Global Account-Based Marketing Market, by End-user Industry
- 7.1. Market Snapshot
- 7.2. Global Account-Based Marketing Market by End-user Industry Performance - Potential Analysis
- 7.3. Global Account-Based Marketing Market Estimates & Forecasts by End-user Industry 2019-2029 (USD Billion)
- 7.4. Account-Based Marketing Market, Sub Segment Analysis
- 7.4.1. Retail & E-commerce,
- 7.4.2. BFSI,
- 7.4.3. IT & Telecommunications,
- 7.4.4. Government,
- 7.4.5. Travel & Tourism,
- 7.4.6. Healthcare & Life Sciences
Chapter 8. Global Account-Based Marketing Market, Regional Analysis
- 8.1. Account-Based Marketing Market, Regional Market Snapshot
- 8.2. North America Account-Based Marketing Market
- 8.2.1. U.S. Account-Based Marketing Market
- 8.2.1.1. Deployment model breakdown estimates & forecasts, 2019-2029
- 8.2.1.2. End-user Industry breakdown estimates & forecasts, 2019-2029
- 8.2.2. Canada Account-Based Marketing Market
- 8.2.1. U.S. Account-Based Marketing Market
- 8.3. Europe Account-Based Marketing Market Snapshot
- 8.3.1. U.K. Account-Based Marketing Market
- 8.3.2. Germany Account-Based Marketing Market
- 8.3.3. France Account-Based Marketing Market
- 8.3.4. Spain Account-Based Marketing Market
- 8.3.5. Italy Account-Based Marketing Market
- 8.3.6. Rest of Europe Account-Based Marketing Market
- 8.4. Asia-Pacific Account-Based Marketing Market Snapshot
- 8.4.1. China Account-Based Marketing Market
- 8.4.2. India Account-Based Marketing Market
- 8.4.3. Japan Account-Based Marketing Market
- 8.4.4. Australia Account-Based Marketing Market
- 8.4.5. South Korea Account-Based Marketing Market
- 8.4.6. Rest of Asia Pacific Account-Based Marketing Market
- 8.5. Latin America Account-Based Marketing Market Snapshot
- 8.5.1. Brazil Account-Based Marketing Market
- 8.5.2. Mexico Account-Based Marketing Market
- 8.6. Rest of The World Account-Based Marketing Market
Chapter 9. Competitive Intelligence
- 9.1. Top Market Strategies
- 9.2. Company Profiles
- 9.2.1. Terminus Software, Inc.
- 9.2.1.1. Key Information
- 9.2.1.2. Overview
- 9.2.1.3. Financial (Subject to Data Availability)
- 9.2.1.4. Product Summary
- 9.2.1.5. Recent Developments
- 9.2.2. Marketo (Adobe, Inc.)
- 9.2.3. Uberflip
- 9.2.4. Triblio Inc.
- 9.2.5. 6sense Insights, Inc.
- 9.2.6. Engagio Inc.
- 9.2.7. HubSpot, Inc.
- 9.2.8. Madison Logic
- 9.2.9. Demandbase Inc.
- 9.2.10. Salespanel
- 9.2.1. Terminus Software, Inc.
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption
LIST OF TABLES
- TABLE 1. Global Account-Based Marketing Market, report scope
- TABLE 2. Global Account-Based Marketing Market estimates & forecasts by Region 2019-2029 (USD Billion)
- TABLE 3. Global Account-Based Marketing Market estimates & forecasts by Deployment Model 2019-2029 (USD Billion)
- TABLE 4. Global Account-Based Marketing Market estimates & forecasts by End-user Industry 2019-2029 (USD Billion)
- TABLE 5. Global Account-Based Marketing Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 6. Global Account-Based Marketing Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 7. Global Account-Based Marketing Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 8. Global Account-Based Marketing Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 9. Global Account-Based Marketing Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 10. Global Account-Based Marketing Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 11. Global Account-Based Marketing Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 12. Global Account-Based Marketing Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 13. Global Account-Based Marketing Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 14. Global Account-Based Marketing Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 15. U.S. Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 16. U.S. Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 17. U.S. Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 18. Canada Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 19. Canada Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 20. Canada Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 21. UK Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 22. UK Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 23. UK Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 24. Germany Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 25. Germany Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 26. Germany Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 27. France Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 28. France Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 29. France Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 30. Italy Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 31. Italy Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 32. Italy Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 33. Spain Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 34. Spain Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 35. Spain Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 36. RoE Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 37. RoE Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 38. RoE Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 39. China Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 40. China Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 41. China Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 42. India Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 43. India Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 44. India Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 45. Japan Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 46. Japan Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 47. Japan Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 48. South Korea Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 49. South Korea Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 50. South Korea Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 51. Australia Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 52. Australia Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 53. Australia Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 54. RoAPAC Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 55. RoAPAC Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 56. RoAPAC Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 57. Brazil Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 58. Brazil Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 59. Brazil Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 60. Mexico Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 61. Mexico Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 62. Mexico Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 63. RoLA Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 64. RoLA Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 65. RoLA Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 66. Row Account-Based Marketing Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 67. Row Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 68. Row Account-Based Marketing Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 69. List of secondary sources, used in the study of global Account-Based Marketing Market
- TABLE 70. List of primary sources, used in the study of global Account-Based Marketing Market
- TABLE 71. Years considered for the study
- TABLE 72. Exchange rates considered
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
LIST OF FIGURES
List of figures
- FIG 1. Global Account-Based Marketing Market, research methodology
- FIG 2. Global Account-Based Marketing Market, Market estimation techniques
- FIG 3. Global Market size estimates & forecast methods
- FIG 4. Global Account-Based Marketing Market, key trends 2021
- FIG 5. Global Account-Based Marketing Market, growth prospects 2022-2029
- FIG 6. Global Account-Based Marketing Market, porters 5 force model
- FIG 7. Global Account-Based Marketing Market, pest analysis
- FIG 8. Global Account-Based Marketing Market, value chain analysis
- FIG 9. Global Account-Based Marketing Market by segment, 2019 & 2029 (USD Billion)
- FIG 10. Global Account-Based Marketing Market by segment, 2019 & 2029 (USD Billion)
- FIG 11. Global Account-Based Marketing Market by segment, 2019 & 2029 (USD Billion)
- FIG 12. Global Account-Based Marketing Market by segment, 2019 & 2029 (USD Billion)
- FIG 13. Global Account-Based Marketing Market by segment, 2019 & 2029 (USD Billion)
- FIG 14. Global Account-Based Marketing Market, regional snapshot 2019 & 2029
- FIG 15. North America Account-Based Marketing Market 2019 & 2029 (USD Billion)
- FIG 16. Europe Account-Based Marketing Market 2019 & 2029 (USD Billion)
- FIG 17. Asia pacific Account-Based Marketing Market 2019 & 2029 (USD Billion)
- FIG 18. Latin America Account-Based Marketing Market 2019 & 2029 (USD Billion)
- FIG 19. Global Account-Based Marketing Market, company Market share analysis (2021)
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
