Global Smart Advertising Services Market Size study & Forecast, by Service Type, by Platform Type, by Pricing Model (Cost Per Mille, Performance Based Advertising, Hybrid), by Enterprise Size, by End-user and Regional Analysis, 2023-2030

Description

List of Tables

Global Smart Advertising Services Market is valued at approximately USD 431.53 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 20.50% over the forecast period 2023-2030. Smart Advertising Services Market refers to the market for digital advertising services that utilize artificial intelligence (AI), machine learning (ML), and other advanced technologies to deliver more targeted and personalized ads to consumers. These services help advertisers to reach their target audience more effectively and efficiently, while also providing consumers with more relevant and engaging ads. The major driving factors for the Global Smart Advertising Services Market are the increasing adoption of digital advertising and advancements in AI and ML technologies. Moreover, the growing popularity of mobile devices and increasing demand for programmatic advertising is creating lucrative growth opportunities for the market over the forecast period 2023-2030.

With the increasing use of mobile devices, advertisers are looking for ways to reach consumers on the go. Smart advertising services provide mobile-specific ad formats and targeting capabilities that help advertisers to reach consumers on their mobile devices. According to Statista, the number of smartphone users worldwide reached 3.8 billion in 2021, up from 3.5 billion in 2020. Similarly, in 2020, mobile devices accounted for 50.81% of website traffic worldwide, compared to desktop devices which accounted for 45.06%, according to Statcounter a web analytics company. However, the high cost of Smart Advertising Services stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Smart Advertising Services Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. The North American market is expected to dominate the Global Smart Advertising Services Market due to the high adoption rate of smart advertising services, the presence of several key players in the region, and the high internet penetration rate. The US and Canada are the major contributors to the North American market. The Asia-Pacific market is expected to grow rapidly due to the increasing adoption of mobile devices, the growing popularity of e-commerce, and the rising internet penetration rate. China, India, Japan, and South Korea are the major contributors to the Asia-Pacific market.

Major market players included in this report are:

YouTube
Meta
Google LLC
VaynerMedia
Omnicom Group Inc.
ibex Limited
Interpublic Group of Companies, Inc.
Twitter, Inc.
TikTok
Hulu LLC

Recent Developments in the Market:

The National Football League (NFL) announced in December 2022 that its Sunday Ticket subscription package would be made available on YouTube TV starting the following season. This marked the NFL's second media rights agreement with a streaming service. The partnership was seen as a significant opportunity for YouTube to expand its presence in the highly competitive streaming market.

Global Smart Advertising Services Market Report Scope:

Historical Data: - 2020 - 2021
Base Year for Estimation: - 2022
Forecast period: - 2023-2030
Report Coverage: - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: - Service Type, Platform Type, Pricing Model, Enterprise Size, End user, Region
Regional Scope: - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Service Type offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Service Type:

Email Advertising
Video Advertising
Search Engine Advertising
Mobile Advertising
Social Media Advertising
Online Display Advertising
Others

By Platform Type:

Mobile
Laptops, Desktops & Tablets
Others

By Pricing Model:

Cost Per Mille (CPM)
Performance Based Advertising
Hybrid

By Enterprise Size:

Large Enterprises
SMEs

By End user:

Media & Entertainment
BFSI
Education
Retail & Consumer Goods
IT & Telecom
Healthcare
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Smart Advertising Services Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Smart Advertising Services Market, by Service Type, 2020-2030 (USD Billion)
- 1.2.3. Smart Advertising Services Market, by Platform Type, 2020-2030 (USD Billion)
- 1.2.4. Smart Advertising Services Market, by Pricing Model, 2020-2030 (USD Billion)
- 1.2.5. Smart Advertising Services Market, by Enterprise Size, 2020-2030 (USD Billion)
- 1.2.6. Smart Advertising Services Market, by End user, 2020-2030 (USD Billion)
- 1.2.7.
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Smart Advertising Services Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Smart Advertising Services Market Dynamics

3.1. Smart Advertising Services Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
  - 3.1.1.1. Increasing adoption of digital advertising
  - 3.1.1.2. Advancements in AI and ML technologies
- 3.1.2. Market Challenges
  - 3.1.2.1. High Cost of Smart Advertising Services
- 3.1.3. Market Opportunities
  - 3.1.3.1. Growing popularity of mobile devices
  - 3.1.3.2. Increasing demand for programmatic advertising

Chapter 4. Global Smart Advertising Services Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Impact Analysis
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Smart Advertising Services Market, by Service Type

5.1. Market Snapshot
5.2. Global Smart Advertising Services Market by Service Type, Performance - Potential Analysis
5.3. Global Smart Advertising Services Market Estimates & Forecasts by Service Type 2020-2030 (USD Billion)
5.4. Smart Advertising Services Market, Sub Segment Analysis
- 5.4.1. Email Advertising
- 5.4.2. Video Advertising
- 5.4.3. Search Engine Advertising
- 5.4.4. Mobile Advertising
- 5.4.5. Social Media Advertising
- 5.4.6. Online Display Advertising
- 5.4.7. Others

Chapter 6. Global Smart Advertising Services Market, by Platform Type

6.1. Market Snapshot
6.2. Global Smart Advertising Services Market by Platform Type, Performance - Potential Analysis
6.3. Global Smart Advertising Services Market Estimates & Forecasts by Platform Type 2020-2030 (USD Billion)
6.4. Smart Advertising Services Market, Sub Segment Analysis
- 6.4.1. Mobile
- 6.4.2. Laptops, Desktops & Tablets
- 6.4.3. Others

Chapter 7. Global Smart Advertising Services Market, by Pricing Model

7.1. Market Snapshot
7.2. Global Smart Advertising Services Market by Pricing Model, Performance - Potential Analysis
7.3. Global Smart Advertising Services Market Estimates & Forecasts by Pricing Model 2020-2030 (USD Billion)
7.4. Smart Advertising Services Market, Sub Segment Analysis
- 7.4.1. Cost Per Mille (CPM)
- 7.4.2. Performance Based Advertising
- 7.4.3. Hybrid

Chapter 8. Global Smart Advertising Services Market, by Enterprise Size

8.1. Market Snapshot
8.2. Global Smart Advertising Services Market by Enterprise Size, Performance - Potential Analysis
8.3. Global Smart Advertising Services Market Estimates & Forecasts by Enterprise Size 2020-2030 (USD Billion)
8.4. Smart Advertising Services Market, Sub Segment Analysis
- 8.4.1. Large Enterprises
- 8.4.2. SMEs

Chapter 9. Global Smart Advertising Services Market, by End user

9.1. Market Snapshot
9.2. Global Smart Advertising Services Market by End user, Performance - Potential Analysis
9.3. Global Smart Advertising Services Market Estimates & Forecasts by End user2020-2030 (USD Billion)
9.4. Smart Advertising Services Market, Sub Segment Analysis
- 9.4.1. Media & Entertainment
- 9.4.2. BFSI
- 9.4.3. Education
- 9.4.4. Retail & Consumer Goods
- 9.4.5. IT & Telecom
- 9.4.6. Healthcare
- 9.4.7. Others

Chapter 10. Global Smart Advertising Services Market, Regional Analysis

10.1. Top Leading Countries
10.2. Top Emerging Countries
10.3. Smart Advertising Services Market, Regional Market Snapshot
10.4. North America Smart Advertising Services Market
- 10.4.1. U.S. Smart Advertising Services Market
  - 10.4.1.1. Service Type breakdown estimates & forecasts, 2020-2030
  - 10.4.1.2. Platform Type breakdown estimates & forecasts, 2020-2030
  - 10.4.1.3. Pricing Model breakdown estimates & forecasts, 2020-2030
  - 10.4.1.4. Enterprise Size breakdown estimates & forecasts, 2020-2030
  - 10.4.1.5. End user breakdown estimates & forecasts, 2020-2030
- 10.4.2. Canada Smart Advertising Services Market
10.5. Europe Smart Advertising Services Market Snapshot
- 10.5.1. U.K. Smart Advertising Services Market
- 10.5.2. Germany Smart Advertising Services Market
- 10.5.3. France Smart Advertising Services Market
- 10.5.4. Spain Smart Advertising Services Market
- 10.5.5. Italy Smart Advertising Services Market
- 10.5.6. Rest of Europe Smart Advertising Services Market
10.6. Asia-Pacific Smart Advertising Services Market Snapshot
- 10.6.1. China Smart Advertising Services Market
- 10.6.2. India Smart Advertising Services Market
- 10.6.3. Japan Smart Advertising Services Market
- 10.6.4. Australia Smart Advertising Services Market
- 10.6.5. South Korea Smart Advertising Services Market
- 10.6.6. Rest of Asia Pacific Smart Advertising Services Market
10.7. Latin America Smart Advertising Services Market Snapshot
- 10.7.1. Brazil Smart Advertising Services Market
- 10.7.2. Mexico Smart Advertising Services Market
10.8. Middle East & Africa Smart Advertising Services Market
- 10.8.1. Saudi Arabia Smart Advertising Services Market
- 10.8.2. South Africa Smart Advertising Services Market
- 10.8.3. Rest of Middle East & Africa Smart Advertising Services Market

Chapter 11. Competitive Intelligence

11.1. Key Company SWOT Analysis
- 11.1.1. Company 1
- 11.1.2. Company 2
- 11.1.3. Company 3
11.2. Top Market Strategies
11.3. Company Profiles
- 11.3.1. YouTube
  - 11.3.1.1. Key Information
  - 11.3.1.2. Overview
  - 11.3.1.3. Financial (Subject to Data Availability)
  - 11.3.1.4. Product Summary
  - 11.3.1.5. Recent Developments
- 11.3.2. Meta
- 11.3.3. Google LLC
- 11.3.4. VaynerMedia
- 11.3.5. Omnicom Group Inc.
- 11.3.6. ibex Limited
- 11.3.7. Interpublic Group of Companies, Inc.
- 11.3.8. Twitter, Inc.
- 11.3.9. TikTok
- 11.3.10. Hulu LLC

Chapter 12. Research Process

12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Smart Advertising Services Market, report scope
TABLE 2. Global Smart Advertising Services Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Smart Advertising Services Market estimates & forecasts by Service Type 2020-2030 (USD Billion)
TABLE 4. Global Smart Advertising Services Market estimates & forecasts by Platform Type 2020-2030 (USD Billion)
TABLE 5. Global Smart Advertising Services Market estimates & forecasts by Pricing Model 2020-2030 (USD Billion)
TABLE 6. Global Smart Advertising Services Market estimates & forecasts by Enterprise Size 2020-2030 (USD Billion)
TABLE 7. Global Smart Advertising Services Market estimates & forecasts by End user 2020-2030 (USD Billion)
TABLE 8. Global Smart Advertising Services Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Smart Advertising Services Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Smart Advertising Services Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Smart Advertising Services Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Smart Advertising Services Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Smart Advertising Services Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Smart Advertising Services Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. Global Smart Advertising Services Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. Global Smart Advertising Services Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 17. Global Smart Advertising Services Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 18. U.S. Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 19. U.S. Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 20. U.S. Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21. Canada Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 22. Canada Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 23. Canada Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24. UK Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 25. UK Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 26. UK Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27. Germany Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 28. Germany Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 29. Germany Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30. France Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 31. France Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 32. France Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33. Italy Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 34. Italy Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 35. Italy Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36. Spain Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 37. Spain Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 38. Spain Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39. RoE Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 40. RoE Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 41. RoE Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42. China Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 43. China Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 44. China Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45. India Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 46. India Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 47. India Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48. Japan Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 49. Japan Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 50. Japan Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51. South Korea Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 52. South Korea Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 53. South Korea Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54. Australia Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 55. Australia Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 56. Australia Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57. RoAPAC Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 58. RoAPAC Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 59. RoAPAC Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60. Brazil Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 61. Brazil Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 62. Brazil Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63. Mexico Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 64. Mexico Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 65. Mexico Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66. RoLA Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 67. RoLA Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 68. RoLA Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69. Saudi Arabia Smart Advertising Services Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 70. South Africa Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 71. RoMEA Smart Advertising Services Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 72. List of secondary sources, used in the study of global Smart Advertising Services Market
TABLE 73. List of primary sources, used in the study of global Smart Advertising Services Market
TABLE 74. Years considered for the study
TABLE 75. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

FIG 1. Global Smart Advertising Services Market, research methodology
FIG 2. Global Smart Advertising Services Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Smart Advertising Services Market, key trends 2022
FIG 5. Global Smart Advertising Services Market, growth prospects 2023-2030
FIG 6. Global Smart Advertising Services Market, porters 5 force model
FIG 7. Global Smart Advertising Services Market, pest analysis
FIG 8. Global Smart Advertising Services Market, value chain analysis
FIG 9. Global Smart Advertising Services Market by segment, 2020 & 2030 (USD Billion)
FIG 10. Global Smart Advertising Services Market by segment, 2020 & 2030 (USD Billion)
FIG 11. Global Smart Advertising Services Market by segment, 2020 & 2030 (USD Billion)
FIG 12. Global Smart Advertising Services Market by segment, 2020 & 2030 (USD Billion)
FIG 13. Global Smart Advertising Services Market by segment, 2020 & 2030 (USD Billion)
FIG 14. Global Smart Advertising Services Market, regional snapshot 2020 & 2030
FIG 15. North America Smart Advertising Services Market 2020 & 2030 (USD Billion)
FIG 16. Europe Smart Advertising Services Market 2020 & 2030 (USD Billion)
FIG 17. Asia pacific Smart Advertising Services Market 2020 & 2030 (USD Billion)
FIG 18. Latin America Smart Advertising Services Market 2020 & 2030 (USD Billion)
FIG 19. Middle East & Africa Smart Advertising Services Market 2020 & 2030 (USD Billion)