Global Mobile Marketing Market Size study & Forecast, by Component, by Channel, by Vertical (Retail and E-Commerce, Travel and Logistics, Automotive, (Banking, Financial Services and Insurance,IT and Telecom, Other) and Regional Analysis, 2023-2030

Description

List of Tables

Global Mobile Marketing Market is valued approximately USD 15.40 billion in 2022 and is anticipated to grow with a compounded annual growth rate of more than 18.30% over the forecast period 2023-2030. Mobile Marketing refers to the practice of promoting services and brand to the selected target audience through some means such as SMS (Short Message Service), MMS (Multi-Media Message), Push Notification and so on to reach out the mobile users. The goal of mobile networking is to establish a direct and personalized connection between businesses and mobile users to communicate their messages and interact with their targeted audience in a convenient manner. However, increasing number of smartphone users and technology advancement are the driving factors of the Global Mobile Market.

According to Statista in 2022, countries such as China and India have large number of smartphone users in the world, 974 million and 659 million respectively, owing the fact that the Asia Pacific region accounts for 60% of the world total population. According to Statista in 2023, there were approximately 5.16 billion internet users in the world which accounts for more than 64% of the world total population. These factors result in the growth of Global Mobile Marketing Market. However, privacy concern and technical limitations may stifles the growth of the market. Moreover, rise of digital world and increasing use of IoT is expected to be the growth opportunities for the Global Mobile Marketing Market.

The key regions considered for the Global Mobile Marketing Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America region has dominated the market owing to the fact that the region is more inclined towards the adaptation and implementation of advance technology. However, Asia Pacific region emerge as to be the fastest growing region owing to the fact that the region is home for approximately 60% of the world's total population and has a large user base which elevates the market.

Major market player included in this report are:

Urban Airship
Swrve
Vibes
Adobe Inc.
Braze Inc.
Acoustic
Localytics
Oracle Corporation
Salesforce Inc.
SAP SE

Recent Developments in the Market:

In May 2023, Microsoft and Oracle had made an unusual agreement to rent and share the AI servers with each other due to shortage.
In April 2023, Microsoft has recently launched its AI tool naming Microsoft Designer in the collaboration with OpenAI to leverage the GPT (Generative Pre-Text Transformer) technology to add an Artificial Intelligence (AI) Co-pilot to its bing search engine.

Global Mobile Marketing Market Report Scope:

Historical Data: 2020 - 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Channel, Vertical, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Component:

Platform
Services

By Channel:

Messaging
Push Notification
Mobile Emails
Quick Response Code
Other

By Vertical:

Retail and E-Commerce
Travel and Logistics
Automotive
Banking, Financial Services and Insurance (BFSI)
It and Telecom
Other

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Mobile Marketing Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Mobile Marketing Market, by Component, 2020-2030 (USD Billion)
- 1.2.3. Mobile Marketing Market, by Channel, 2020-2030 (USD Billion)
- 1.2.4. Mobile Marketing Market, by Vertical, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Mobile Marketing Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Mobile Marketing Market Dynamics

3.1. Mobile Marketing Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
  - 3.1.1.1. Increasing Smartphone Users
  - 3.1.1.2. Technology Advancement
- 3.1.2. Market Challenges
  - 3.1.2.1. Privacy Concern
  - 3.1.2.2. Technical Limitation
- 3.1.3. Market Opportunities
  - 3.1.3.1. Rising Digital World
  - 3.1.3.2. Increasing Use of IoT

Chapter 4. Global Mobile Marketing Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Impact Analysis
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Marketing Market, by Component

5.1. Market Snapshot
5.2. Global Mobile Marketing Market by Component, Performance - Potential Analysis
5.3. Global Mobile Marketing Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
5.4. Mobile Marketing Market, Sub Segment Analysis
- 5.4.1. Platform
- 5.4.2. Services

Chapter 6. Global Mobile Marketing Market, by Channel

6.1. Market Snapshot
6.2. Global Mobile Marketing Market by Channel, Performance - Potential Analysis
6.3. Global Mobile Marketing Market Estimates & Forecasts by Channel 2020-2030 (USD Billion)
6.4. Mobile Marketing Market, Sub Segment Analysis
- 6.4.1. Messaging
- 6.4.2. Push Notification
- 6.4.3. Mobile Emails
- 6.4.4. Quick Response Code
- 6.4.5. Other

Chapter 7. Global Mobile Marketing Market, by Vertical

7.1. Market Snapshot
7.2. Global Mobile Marketing Market by Vertical, Performance - Potential Analysis
7.3. Global Mobile Marketing Market Estimates & Forecasts by Vertical 2020-2030 (USD Billion)
7.4. Mobile Marketing Market, Sub Segment Analysis
- 7.4.1. Retail and E-Commerce
- 7.4.2. Travel and Logistics
- 7.4.3. Automotive
- 7.4.4. Banking, financial Services and Insurance (BFSI)
- 7.4.5. IT and Telecom
- 7.4.6. Other

Chapter 8. Global Mobile Marketing Market, Regional Analysis

8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Mobile Marketing Market, Regional Market Snapshot
8.4. North America Mobile Marketing Market
- 8.4.1. U.S. Mobile Marketing Market
  - 8.4.1.1. Component breakdown estimates & forecasts, 2020-2030
  - 8.4.1.2. Channel breakdown estimates & forecasts, 2020-2030
  - 8.4.1.3. Vertical breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Mobile Marketing Market
8.5. Europe Mobile Marketing Market Snapshot
- 8.5.1. U.K. Mobile Marketing Market
- 8.5.2. Germany Mobile Marketing Market
- 8.5.3. France Mobile Marketing Market
- 8.5.4. Spain Mobile Marketing Market
- 8.5.5. Italy Mobile Marketing Market
- 8.5.6. Rest of Europe Mobile Marketing Market
8.6. Asia-Pacific Mobile Marketing Market Snapshot
- 8.6.1. China Mobile Marketing Market
- 8.6.2. India Mobile Marketing Market
- 8.6.3. Japan Mobile Marketing Market
- 8.6.4. Australia Mobile Marketing Market
- 8.6.5. South Korea Mobile Marketing Market
- 8.6.6. Rest of Asia Pacific Mobile Marketing Market
8.7. Latin America Mobile Marketing Market Snapshot
- 8.7.1. Brazil Mobile Marketing Market
- 8.7.2. Mexico Mobile Marketing Market
8.8. Middle East & Africa Mobile Marketing Market
- 8.8.1. Saudi Arabia Mobile Marketing Market
- 8.8.2. South Africa Mobile Marketing Market
- 8.8.3. Rest of Middle East & Africa Mobile Marketing Market

Chapter 9. Competitive Intelligence

9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
- 9.3.1. Urban Airship
  - 9.3.1.1. Key Information
  - 9.3.1.2. Overview
  - 9.3.1.3. Financial (Subject to Data Availability)
  - 9.3.1.4. Product Summary
  - 9.3.1.5. Recent Developments
- 9.3.2. Swrve
- 9.3.3. Vibes
- 9.3.4. Adobe Inc.
- 9.3.5. Braze Inc.
- 9.3.6. Acoustic
- 9.3.7. Localytics
- 9.3.8. Oracle Corporation
- 9.3.9. Salesforce Inc.
- 9.3.10. SAP SE

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Mobile Marketing Market, report scope
TABLE 2. Global Mobile Marketing Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Mobile Marketing Market estimates & forecasts by Component 2020-2030 (USD Billion)
TABLE 4. Global Mobile Marketing Market estimates & forecasts by Channel 2020-2030 (USD Billion)
TABLE 5. Global Mobile Marketing Market estimates & forecasts by Vertical 2020-2030 (USD Billion)
TABLE 6. Global Mobile Marketing Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7. Global Mobile Marketing Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8. Global Mobile Marketing Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Mobile Marketing Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Mobile Marketing Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Mobile Marketing Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Mobile Marketing Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Mobile Marketing Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Mobile Marketing Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. Global Mobile Marketing Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. U.S. Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 17. U.S. Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18. U.S. Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 19. Canada Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 20. Canada Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21. Canada Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 22. UK Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 23. UK Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24. UK Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 25. Germany Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 26. Germany Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27. Germany Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 28. France Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 29. France Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30. France Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 31. Italy Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 32. Italy Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33. Italy Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 34. Spain Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 35. Spain Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36. Spain Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 37. RoE Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 38. RoE Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39. RoE Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 40. China Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 41. China Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42. China Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 43. India Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 44. India Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45. India Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 46. Japan Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 47. Japan Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48. Japan Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 49. South Korea Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 50. South Korea Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51. South Korea Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 52. Australia Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 53. Australia Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54. Australia Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 55. RoAPAC Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 56. RoAPAC Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57. RoAPAC Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 58. Brazil Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 59. Brazil Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60. Brazil Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 61. Mexico Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 62. Mexico Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63. Mexico Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 64. RoLA Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 65. RoLA Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66. RoLA Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 67. Saudi Arabia Mobile Marketing Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 68. South Africa Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69. RoMEA Mobile Marketing Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 70. List of secondary sources, used in the study of global Mobile Marketing Market
TABLE 71. List of primary sources, used in the study of global Mobile Marketing Market
TABLE 72. Years considered for the study
TABLE 73. Exchange rates considered

List of tables and figures are dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1. Global Mobile Marketing Market, research methodology
FIG 2. Global Mobile Marketing Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Mobile Marketing Market, key trends 2022
FIG 5. Global Mobile Marketing Market, growth prospects 2023-2030
FIG 6. Global Mobile Marketing Market, porters 5 force model
FIG 7. Global Mobile Marketing Market, pest analysis
FIG 8. Global Mobile Marketing Market, value chain analysis
FIG 9. Global Mobile Marketing Market by segment, 2020 & 2030 (USD Billion)
FIG 10. Global Mobile Marketing Market by segment, 2020 & 2030 (USD Billion)
FIG 11. Global Mobile Marketing Market by segment, 2020 & 2030 (USD Billion)
FIG 12. Global Mobile Marketing Market by segment, 2020 & 2030 (USD Billion)
FIG 13. Global Mobile Marketing Market by segment, 2020 & 2030 (USD Billion)
FIG 14. Global Mobile Marketing Market, regional snapshot 2020 & 2030
FIG 15. North America Mobile Marketing Market 2020 & 2030 (USD Billion)
FIG 16. Europe Mobile Marketing Market 2020 & 2030 (USD Billion)
FIG 17. Asia pacific Mobile Marketing Market 2020 & 2030 (USD Billion)
FIG 18. Latin America Mobile Marketing Market 2020 & 2030 (USD Billion)
FIG 19. Middle East & Africa Mobile Marketing Market 2020 & 2030 (USD Billion)