PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1314933
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1314933
Global Advertising Agencies Market Size study & Forecast, by Mode, by Type, by End User and Regional Analysis, 2023-2030
Global Advertising Agencies Market is valued approximately at USD 372.55 billion in 2022 and is anticipated to grow with a CAGR of more than 5.10% over the forecast period 2023-2030.Advertising agencies collaborate with their clients to develop creative and impactful advertising campaigns that aim to build brand awareness, generate leads, increase sales, or achieve other specific marketing objectives. These agencies work closely with businesses, organizations, or individuals to develop effective advertising strategies and deliver compelling messages to target audiences. Moreover, increasing use social media and growing internet penetration anticipated aer the market growth drivers. Furthermore, growing digital marketing market and rising industrialization drive the market growth during the forecast period of 2023-2030.
The growth of social media usage and increase in the time spent by users on internet usage presents significant opportunities for the advertising agency market. According to Statista, in 2022, the average daily time spent by social media users on internet content rose from 145 minutes in 2021 to 147 minutes in 2022. On average, Americans check their mobile devices approximately 159 times per day, highlighting the widespread reliance and usage of smartphones in daily life. Furthermore, it is estimated that users will collectively spend around 4 trillion hours on social media platforms throughout the current year. This significant amount of time spent on social media platforms indicates the growing influence and popularity of these platforms in people's lives. This upward trend indicates a growing audience engagement and potential for advertising agencies to reach and connect with target audiences through social media platforms. Thus, as the global social networking penetration rate stands at 54 percent, there is a considerable market size for advertising agencies to tap into and deliver targeted advertising campaigns to this expansive user base. According to the International Telecommunication Union (ITU) in 2022, it was expected that around 5.3 billion individuals, accounting for approximately 66% of the global population, would be using internet services. This widespread internet adoption presents a significant opportunity for advertising agencies to reach a vast audience and deliver targeted advertising campaigns to a substantial portion of the world's population. By leveraging the extensive online presence of these internet users, advertising agencies can effectively promote their clients' products, services and brand messages to a global scale. However, Ad blocking & Ad avoidance and data privacy & security concerns may hamper the market growth.
The key regions considered for the Global Advertising Agencies Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia-Pacific is the dominating the market with largest market share due to several key factors. With its large and diverse population, rising consumer spending power and rapid digital transformation, the region offers immense opportunities for agencies to tap into a vast audience base. The booming e-commerce sector, and increasing investments in marketing and advertising further contribute to the region's dominance. Asia-Pacific region is expected to be the fastest growing market for advertising agencies due to its large population, increasing consumer spending power, digital transformation, rise of e-commerce, and the emergence of local agencies with cultural expertise. These factors have created a strong demand for advertising services and fueled the region's rapid growth in the industry.
Major market player included in this report are:
- Caveni Digital Solutions
- Socialiency Advertising
- Brandburp Digital Private Limited
- Plan Z Digital Private Limited
- Titan SEO Group
- Dentsu Inc.
- WPP PLC
- Omnicom Group Inc.
- Publicis Groupe SA
- Blue Label Labs
Recent Developments in the Market:
- In April 2023, Rediffusion Brand Solutions, an advertising agency, has introduced Ladyfinger, an agency dedicated to promoting gender balance in advertising. The agency aims to bring attention to and address the importance of gender equality in the advertising industry.
- In May 2023, Team Pumpkin, a comprehensive digital marketing agency, has recently unveiled a dedicated division called HypeSquad, focused on content and communications. HypeSquad specializes in innovative and forward-thinking content creation, communications strategies, and influencer marketing services. With a strong emphasis on real-world insights, HypeSquad aims to provide effective solutions across various sectors, including media relations, content distribution, influencer outreach, and crisis management.
Global Advertising Agencies Market Report Scope:
- Historical Data: 2020 - 2021
- Base Year for Estimatio: 2022
- Forecast period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Mode, Type, End User, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Mode:
- Online Advertising
- Offline Advertising
By Type:
- TV
- Digital
- Radio
- Out-of-home (OOH)
- Other
By End User:
- Banking, Financial Services, and Insurance Sector (BFSI)
- Consumer Goods and Retail
- Government and Public Sector
- IT & Telecom
- Healthcare
- Media & Entertainment
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Advertising Agency Market, by region, 2020-2030 (USD Billion)
- 1.2.2. Advertising Agency Market, by Mode, 2020-2030 (USD Billion)
- 1.2.3. Advertising Agency Market, by Type, 2020-2030 (USD Billion)
- 1.2.4. Advertising Agency Market, by End User, 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Advertising Agency Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Advertising Agency Market Dynamics
- 3.1. Advertising Agency Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing use social media
- 3.1.1.2. Growing internet penetration
- 3.1.2. Market Challenges
- 3.1.2.1. Ad blocking & Ad avoidance
- 3.1.2.2. Data privacy & security concern
- 3.1.3. Market Opportunities
- 3.1.3.1. Growing digital marketing market
- 3.1.3.2. Rising industrialization
- 3.1.1. Market Drivers
Chapter 4. Global Advertising Agency Market: Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Advertising Agency Market, by Mode
- 5.1. Market Snapshot
- 5.2. Global Advertising Agency Market by Mode, Performance - Potential Analysis
- 5.3. Global Advertising Agency Market Estimates & Forecasts by Mode 2020-2030 (USD Billion)
- 5.4. Advertising Agency Market, Sub Segment Analysis
- 5.4.1. Online Advertising
- 5.4.2. Offline Advertising
Chapter 6. Global Advertising Agency Market, by Type
- 6.1. Market Snapshot
- 6.2. Global Advertising Agency Market by Type, Performance - Potential Analysis
- 6.3. Global Advertising Agency Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
- 6.4. Advertising Agency Market, Sub Segment Analysis
- 6.4.1. TV
- 6.4.2. Digital
- 6.4.3. Radio
- 6.4.4. Print
- 6.4.5. Out-of-home (OOH)
- 6.4.6. Other
Chapter 7. Global Advertising Agency Market, by End User
- 7.1. Market Snapshot
- 7.2. Global Advertising Agency Market by End User, Performance - Potential Analysis
- 7.3. Global Advertising Agency Market Estimates & Forecasts by End User 2020-2030 (USD Billion)
- 7.4. Advertising Agency Market, Sub Segment Analysis
- 7.4.1. Banking, Financial Services, and Insurance Sector (BFSI)
- 7.4.2. Consumer Goods and Retail
- 7.4.3. Government and Public Sector
- 7.4.4. IT & Telecom
- 7.4.5. Healthcare
- 7.4.6. Media & Entertainment
Chapter 8. Global Advertising Agency Market, Regional Analysis
- 8.1. Top Leading Countries
- 8.2. Top Emerging Countries
- 8.3. Advertising Agency Market, Regional Market Snapshot
- 8.4. North America Advertising Agency Market
- 8.4.1. U.S. Advertising Agency Market
- 8.4.1.1. Mode breakdown estimates & forecasts, 2020-2030
- 8.4.1.2. Type breakdown estimates & forecasts, 2020-2030
- 8.4.1.3. End User breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Advertising Agency Market
- 8.4.1. U.S. Advertising Agency Market
- 8.5. Europe Advertising Agency Market Snapshot
- 8.5.1. U.K. Advertising Agency Market
- 8.5.2. Germany Advertising Agency Market
- 8.5.3. France Advertising Agency Market
- 8.5.4. Spain Advertising Agency Market
- 8.5.5. Italy Advertising Agency Market
- 8.5.6. Rest of Europe Advertising Agency Market
- 8.6. Asia-Pacific Advertising Agency Market Snapshot
- 8.6.1. China Advertising Agency Market
- 8.6.2. India Advertising Agency Market
- 8.6.3. Japan Advertising Agency Market
- 8.6.4. Australia Advertising Agency Market
- 8.6.5. South Korea Advertising Agency Market
- 8.6.6. Rest of Asia Pacific Advertising Agency Market
- 8.7. Latin America Advertising Agency Market Snapshot
- 8.7.1. Brazil Advertising Agency Market
- 8.7.2. Mexico Advertising Agency Market
- 8.8. Middle East & Africa Advertising Agency Market
- 8.8.1. Saudi Arabia Advertising Agency Market
- 8.8.2. South Africa Advertising Agency Market
- 8.8.3. Rest of Middle East & Africa Advertising Agency Market
Chapter 9. Competitive Intelligence
- 9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
- 9.2. Top Market Strategies
- 9.3. Company Profiles
- 9.3.1. Caveni Digital Solutions
- 9.3.1.1. Key Information
- 9.3.1.2. Overview
- 9.3.1.3. Financial (Subject to Data Availability)
- 9.3.1.4. Product Summary
- 9.3.1.5. Recent Developments
- 9.3.2. Socialiency Advertising
- 9.3.3. Brandburp Digital Private Limited
- 9.3.4. Plan Z Digital Private Limited
- 9.3.5. Titan SEO Group
- 9.3.6. Dentsu Inc.
- 9.3.7. WPP PLC
- 9.3.8. Omnicom Group Inc.
- 9.3.9. Publicis Groupe SA
- 9.3.10. Blue Label Labs
- 9.3.1. Caveni Digital Solutions
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption
LIST OF TABLES
- TABLE 1. Global Advertising Agency Market, report scope
- TABLE 2. Global Advertising Agency Market estimates & forecasts by Region 2020-2030 (USD Billion)
- TABLE 3. Global Advertising Agency Market estimates & forecasts by Mode 2020-2030 (USD Billion)
- TABLE 4. Global Advertising Agency Market estimates & forecasts by Type 2020-2030 (USD Billion)
- TABLE 5. Global Advertising Agency Market estimates & forecasts by End User 2020-2030 (USD Billion)
- TABLE 6. Global Advertising Agency Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 7. Global Advertising Agency Market by region, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 8. Global Advertising Agency Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 9. Global Advertising Agency Market by region, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 10. Global Advertising Agency Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 11. Global Advertising Agency Market by region, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 12. Global Advertising Agency Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 13. Global Advertising Agency Market by region, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 14. Global Advertising Agency Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 15. Global Advertising Agency Market by region, estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 16. U.S. Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 17. U.S. Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 18. U.S. Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 19. Canada Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 20. Canada Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 21. Canada Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 22. UK Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 23. UK Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 24. UK Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 25. Germany Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 26. Germany Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 27. Germany Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 28. France Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 29. France Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 30. France Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 31. Italy Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 32. Italy Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 33. Italy Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 34. Spain Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 35. Spain Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 36. Spain Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 37. RoE Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 38. RoE Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 39. RoE Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 40. China Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 41. China Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 42. China Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 43. India Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 44. India Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 45. India Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 46. Japan Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 47. Japan Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 48. Japan Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 49. South Korea Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 50. South Korea Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 51. South Korea Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 52. Australia Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 53. Australia Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 54. Australia Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 55. RoAPAC Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 56. RoAPAC Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 57. RoAPAC Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 58. Brazil Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 59. Brazil Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 60. Brazil Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 61. Mexico Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 62. Mexico Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 63. Mexico Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 64. RoLA Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 65. RoLA Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 66. RoLA Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 67. Saudi Arabia Advertising Agency Market estimates & forecasts, 2020-2030 (USD Billion)
- TABLE 68. South Africa Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 69. RoMEA Advertising Agency Market estimates & forecasts by segment 2020-2030 (USD Billion)
- TABLE 70. List of secondary sources, used in the study of global Advertising Agency Market
- TABLE 71. List of primary sources, used in the study of global Advertising Agency Market
- TABLE 72. Years considered for the study
- TABLE 73. Exchange rates considered
List of tables and figures are dummy in nature, final lists may vary in the final deliverable
LIST OF FIGURES
- FIG 1. Global Advertising Agency Market, research methodology
- FIG 2. Global Advertising Agency Market, Market estimation techniques
- FIG 3. Global Market size estimates & forecast methods
- FIG 4. Global Advertising Agency Market, key trends 2022
- FIG 5. Global Advertising Agency Market, growth prospects 2023-2030
- FIG 6. Global Advertising Agency Market, porters 5 force model
- FIG 7. Global Advertising Agency Market, pest analysis
- FIG 8. Global Advertising Agency Market, value chain analysis
- FIG 9. Global Advertising Agency Market by segment, 2020 & 2030 (USD Billion)
- FIG 10. Global Advertising Agency Market by segment, 2020 & 2030 (USD Billion)
- FIG 11. Global Advertising Agency Market by segment, 2020 & 2030 (USD Billion)
- FIG 12. Global Advertising Agency Market by segment, 2020 & 2030 (USD Billion)
- FIG 13. Global Advertising Agency Market by segment, 2020 & 2030 (USD Billion)
- FIG 14. Global Advertising Agency Market, regional snapshot 2020 & 2030
- FIG 15. North America Advertising Agency Market 2020 & 2030 (USD Billion)
- FIG 16. Europe Advertising Agency Market 2020 & 2030 (USD Billion)
- FIG 17. Asia pacific Advertising Agency Market 2020 & 2030 (USD Billion)
- FIG 18. Latin America Advertising Agency Market 2020 & 2030 (USD Billion)
- FIG 19. Middle East & Africa Advertising Agency Market 2020 & 2030 (USD Billion)
List of tables and figures are dummy in nature, final lists may vary in the final deliverable
