Global Menstrual Health Apps Market Size Study & Forecast, by Application (Period Cycle Tracking, Fertility & Ovulation Management, Menstrual Health Management), by Platform (Android, iOS) and Regional Analysis, 2023-2030

Description

List of Tables

Global Menstrual Health Apps Market is valued at approximately USD 1.2 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 19.9% over the forecast period 2023-2030. The menstrual health apps are specialized mobile applications or software designed to track and manage various aspects of menstrual health and reproductive well-being. These apps typically offer features such as menstrual cycle tracking, fertility monitoring, ovulation prediction, symptom logging, and general health information related to menstruation. The menstrual health apps market is experiencing significant growth due to growing awareness among women about their health and well-being. Also, the rising levels of digital literacy among the population have contributed to the adoption of mobile apps as a convenient and accessible means of tracking and monitoring menstrual cycles.

In addition, the increasing awareness of menstrual health is a significant driver that is propelling the demand for menstrual health management solutions. For instance, the National Library of Medicine published an article in July 2022 that focuses on menstrual hygiene management practice, knowledge, and related factors among schoolgirls. The study revealed that approximately 66% of the respondents demonstrated an understanding and experience in managing menstrual hygiene. Consequentially, the increasing adoption of internet is further associated with the market development. For instance, as per the International Telecommunication Union (ITU), it was estimated that nearly 5.3 billion people that records for 66% of the globe's population are using the Internet in 2022. Thus, these factors highlight a positive trend toward improved awareness and knowledge surrounding menstrual health. Moreover, government agencies are actively raising awareness, supporting technology advancements, implementing favorable policies, and improving connectivity to drive the growth of the menstrual health apps market. New app launches and strategic activities by major players further creating various opportunities for the market growth. However, data privacy and security concerns remain a significant challenge as these apps collect and store sensitive personal information. Additionally, accessibility barriers related to smartphone ownership, internet connectivity, and digital literacy hinder widespread adoption, particularly in certain regions or among marginalized populations.

The key regions considered for the Global Menstrual Health Apps Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022. The growth of the menstrual health apps market in the region is fueled by increasing healthcare expenditure and the demand for advanced period cycle tracking apps. Factors such as the digitalization of healthcare, rising smartphone ownership, and improved internet coverage contribute to the demand for menstrual health apps. Asia Pacific is expected to be fastest growing region during the forecast period. The growth of the regional menstrual health apps market is attributed to the rising demand for efficient health technology, advancements in digital infrastructure, increased investment in healthcare IT, and the expanding smartphone penetration.

Major market player included in this report are:

Flo Health Inc.
Glow, Inc.
Biowink GmbH
Planned Parenthood Federation of America Inc.
Ovia Health
MagicGirl
Joii Ltd.
Procter & Gamble
Simple Design. Ltd.
Clue

Recent Developments in the Market:

In June 2022, Sirona, an Indian company, recently launched the first period tracker on WhatsApp. This innovation aims to provide an essential tool accessible to all menstruators. The period tracker offered by Sirona enables users to conveniently track their menstrual cycles, monitor fertility for conception, and aid in avoiding pregnancy.
In Aug 2021, Always and Thrive Global joined forces to introduce the inaugural period tracker and wellness app, which aims to combat period poverty. This mobile app is available for free and allows users to conveniently track their menstrual cycles in under 30 seconds while also promoting holistic well-being.

Global Menstrual Health Apps Market Report Scope:

Historical Data: 2020 - 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Application, Platform, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Application:

Period Cycle Tracking
Fertility & Ovulation Management
Menstrual Health Management

By Platform:

Android
iOS

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Menstrual Health Apps Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Menstrual Health Apps Market, by Application, 2020-2030 (USD Billion)
- 1.2.3. Menstrual Health Apps Market, by Platform, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Menstrual Health Apps Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Menstrual Health Apps Market Dynamics

3.1. Menstrual Health Apps Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
  - 3.1.1.1. Increasing levels of digital literacy
  - 3.1.1.2. Growing awareness among women about their health and well-being
- 3.1.2. Market Challenges
  - 3.1.2.1. Data privacy and security concerns
  - 3.1.2.2. Accessibility barriers related to smartphone ownership, internet connectivity, and digital literacy
- 3.1.3. Market Opportunities
  - 3.1.3.1. New app launches and strategic activities by major players
  - 3.1.3.2. Rising government initiatives regarding menstrual awareness

Chapter 4. Global Menstrual Health Apps Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Impact Analysis
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Menstrual Health Apps Market, by Application

5.1. Market Snapshot
5.2. Global Menstrual Health Apps Market by Application, Performance - Potential Analysis
5.3. Global Menstrual Health Apps Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
5.4. Menstrual Health Apps Market, Sub Segment Analysis
- 5.4.1. Period Cycle Tracking
- 5.4.2. Fertility & Ovulation Management
- 5.4.3. Menstrual Health Management

Chapter 6. Global Menstrual Health Apps Market, by Platform

6.1. Market Snapshot
6.2. Global Menstrual Health Apps Market by Platform, Performance - Potential Analysis
6.3. Global Menstrual Health Apps Market Estimates & Forecasts by Platform 2020-2030 (USD Billion)
6.4. Menstrual Health Apps Market, Sub Segment Analysis
- 6.4.1. Android
- 6.4.2. iOS

Chapter 7. Global Menstrual Health Apps Market, Regional Analysis

7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Menstrual Health Apps Market, Regional Market Snapshot
7.4. North America Menstrual Health Apps Market
- 7.4.1. U.S. Menstrual Health Apps Market
  - 7.4.1.1. Application breakdown estimates & forecasts, 2020-2030
  - 7.4.1.2. Platform breakdown estimates & forecasts, 2020-2030
- 7.4.2. Canada Menstrual Health Apps Market
7.5. Europe Menstrual Health Apps Market Snapshot
- 7.5.1. U.K. Menstrual Health Apps Market
- 7.5.2. Germany Menstrual Health Apps Market
- 7.5.3. France Menstrual Health Apps Market
- 7.5.4. Spain Menstrual Health Apps Market
- 7.5.5. Italy Menstrual Health Apps Market
- 7.5.6. Rest of Europe Menstrual Health Apps Market
7.6. Asia-Pacific Menstrual Health Apps Market Snapshot
- 7.6.1. China Menstrual Health Apps Market
- 7.6.2. India Menstrual Health Apps Market
- 7.6.3. Japan Menstrual Health Apps Market
- 7.6.4. Australia Menstrual Health Apps Market
- 7.6.5. South Korea Menstrual Health Apps Market
- 7.6.6. Rest of Asia Pacific Menstrual Health Apps Market
7.7. Latin America Menstrual Health Apps Market Snapshot
- 7.7.1. Brazil Menstrual Health Apps Market
- 7.7.2. Mexico Menstrual Health Apps Market
7.8. Middle East & Africa Menstrual Health Apps Market
- 7.8.1. Saudi Arabia Menstrual Health Apps Market
- 7.8.2. South Africa Menstrual Health Apps Market
- 7.8.3. Rest of Middle East & Africa Menstrual Health Apps Market

Chapter 8. Competitive Intelligence

8.1. Key Company SWOT Analysis
- 8.1.1. Company 1
- 8.1.2. Company 2
- 8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
- 8.3.1. Flo Health Inc.
  - 8.3.1.1. Key Information
  - 8.3.1.2. Overview
  - 8.3.1.3. Financial (Subject to Data Availability)
  - 8.3.1.4. Product Summary
  - 8.3.1.5. Recent Developments
- 8.3.2. Glow, Inc.
- 8.3.3. Biowink GmbH
- 8.3.4. Planned Parenthood Federation of America Inc.
- 8.3.5. Ovia Health
- 8.3.6. MagicGirl
- 8.3.7. Joii Ltd.
- 8.3.8. Procter & Gamble
- 8.3.9. Simple Design. Ltd.
- 8.3.10. Clue

Chapter 9. Research Process

9.1. Research Process
- 9.1.1. Data Mining
- 9.1.2. Analysis
- 9.1.3. Market Estimation
- 9.1.4. Validation
- 9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Menstrual Health Apps Market, report scope
TABLE 2. Global Menstrual Health Apps Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Menstrual Health Apps Market estimates & forecasts by Application 2020-2030 (USD Billion)
TABLE 4. Global Menstrual Health Apps Market estimates & forecasts by Platform 2020-2030 (USD Billion)
TABLE 5. Global Menstrual Health Apps Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 6. Global Menstrual Health Apps Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7. Global Menstrual Health Apps Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8. Global Menstrual Health Apps Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Menstrual Health Apps Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Menstrual Health Apps Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Menstrual Health Apps Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Menstrual Health Apps Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Menstrual Health Apps Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Menstrual Health Apps Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. U.S. Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. U.S. Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 17. U.S. Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18. Canada Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 19. Canada Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 20. Canada Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21. UK Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 22. UK Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 23. UK Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24. Germany Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 25. Germany Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 26. Germany Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27. France Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 28. France Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 29. France Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30. Italy Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 31. Italy Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 32. Italy Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33. Spain Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 34. Spain Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 35. Spain Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36. RoE Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 37. RoE Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 38. RoE Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39. China Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 40. China Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 41. China Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42. India Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 43. India Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 44. India Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45. Japan Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 46. Japan Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 47. Japan Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48. South Korea Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 49. South Korea Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 50. South Korea Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51. Australia Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 52. Australia Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 53. Australia Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54. RoAPAC Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 55. RoAPAC Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 56. RoAPAC Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57. Brazil Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 58. Brazil Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 59. Brazil Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60. Mexico Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 61. Mexico Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 62. Mexico Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63. RoLA Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 64. RoLA Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 65. RoLA Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66. Saudi Arabia Menstrual Health Apps Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 67. South Africa Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 68. RoMEA Menstrual Health Apps Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69. List of secondary sources, used in the study of global Menstrual Health Apps Market
TABLE 70. List of primary sources, used in the study of global Menstrual Health Apps Market
TABLE 71. Years considered for the study
TABLE 72. Exchange rates considered

List of tables and figures are dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1. Global Menstrual Health Apps Market, research methodology
FIG 2. Global Menstrual Health Apps Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Menstrual Health Apps Market, key trends 2022
FIG 5. Global Menstrual Health Apps Market, growth prospects 2023-2030
FIG 6. Global Menstrual Health Apps Market, porters 5 force model
FIG 7. Global Menstrual Health Apps Market, pest analysis
FIG 8. Global Menstrual Health Apps Market, value chain analysis
FIG 9. Global Menstrual Health Apps Market by segment, 2020 & 2030 (USD Billion)
FIG 10. Global Menstrual Health Apps Market by segment, 2020 & 2030 (USD Billion)
FIG 11. Global Menstrual Health Apps Market by segment, 2020 & 2030 (USD Billion)
FIG 12. Global Menstrual Health Apps Market by segment, 2020 & 2030 (USD Billion)
FIG 13. Global Menstrual Health Apps Market by segment, 2020 & 2030 (USD Billion)
FIG 14. Global Menstrual Health Apps Market, regional snapshot 2020 & 2030
FIG 15. North America Menstrual Health Apps Market 2020 & 2030 (USD Billion)
FIG 16. Europe Menstrual Health Apps Market 2020 & 2030 (USD Billion)
FIG 17. Asia pacific Menstrual Health Apps Market 2020 & 2030 (USD Billion)
FIG 18. Latin America Menstrual Health Apps Market 2020 & 2030 (USD Billion)
FIG 19. Middle East & Africa Menstrual Health Apps Market 2020 & 2030 (USD Billion)